The document discusses how to build apps that stand out by being personal, useful, fast and engaging. It notes that achieving this can be challenging due to backend complexity, and introduces Apigee as a solution to simplify backends by providing a single API interface to various services and data sources like user management, push notifications, databases and legacy systems. Specific examples discussed include building conference and employee apps that integrate these features to provide personalized, fast experiences for users.

1. API Services – Building apps that stand out
Personal | Useful | Fast | Engaging
Alan Ho

2. Agenda
• Getting your app to stand out
• How your backend gets in the way
• Show you how Apigee solves your backend complexity
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3. Getting your app to stand out
• Personal
• Useful
• Fast
• Engaging
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4. So you start building an app
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5. Adding pictures
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6. Going native
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7. Integrating identity management
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8. Increasing engagement
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9. The app is the tip of the iceberg
Your App
App Servers
Legacy Systems
CDN
SQL DBs
NoSQL
APNS / GCM
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10. Hiding the complexity with an API
Single API
Legacy
Backend
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Social
API Proxy
Location
Users Mgmt
Push
Transform
Datastore
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3rd Party
Backend

11. Employee and Conference apps
Single API
Legacy
Backend
2013 Apigee Corp. All Rights Reserved
Social
API Proxy
Location
Users Mgmt.
Push
Transform
Datastore
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3rd Party
Backend

12. Session Details – Making it fast
Datastore
GET /sessions
GET /sessions/keynote/speaking
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13. Session Details – Making it fast
Proxy
Datastore
GET /SessionMashup
GET /sessions
GET /session/<…>/speaking
Build aggregate
Populate Cache
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14. Employee and Conference apps – Personal | Useful | Fast | Engaging
Single API
Legacy
Backend
2013 Apigee Corp. All Rights Reserved
Social
API Proxy
Location
Users Mgmt.
Push
Transform
Datastore
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3rd Party
Backend

15. Next Steps
• Attend the Coder Workshop
• Meet us at the Internet of Things Booth
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16. Thank you

17. Backup Slides
(In case things don’t work)
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18. Short Demo
User Management
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Data Backend
Proxy
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Push

19. Conference App & Employee App
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20. User Management
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21. Datastore – Custom Collections
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22. Datastore - Relationships
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23. Node.js Mashup for Fast APIs
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24. Push Notifications
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