2. TOPICS
Facebook LinkedIn
 News Feed vs.  Profile
Timeline  Messaging
 Privacy Settings
 Profile
 Posts Goals &
 Photos Scheduling
 Tagging
 Contact Info
 Lists Q&A
 Apps

5. “How come I don’t
always see all
posts from a
friend in my News
Feed?”
Edgerank

6. NEWS FEED VS. TIMELINE
Newsfeed
 Your Facebook homepage and center of engagement
 Posts from friends and businesses
 You will not see every post because of EdgeRank algorithm
Timeline
 Your Profile page
 Your activity, activity on your timeline by others, and app posts
 Your Information, Photos, Likes and more

8. VIEW AS
This tool allows you to see what others see
Take time to look over how your profile is viewed
by the General Public, as opposed to how
Friends see your information

9. FACEBOOK INFO THAT IS
ALWAYS VISIBLE
• Name
• Cover photo
• Profile pic
• Anything you have made public (pics, posts and
other profile info)
• Gender

10. TIMELINE POSTS
Each post is equipped with settings
 These appears as a dropdown box below the post
Review each post and set privacy accordingly
“Limit the Audience for Past Posts”
 Dropdown > Privacy Settings > Manage past post
visibility

11. PHOTOS
When you publish both individual photos and
whole albums, you can select visibility
If you want to check photo settings, click the icon
next to each album and/or view individual
photos

12. TAGGING
Account dropdown > Privacy settings > Timeline
and Tagging > Edit Settings
“Review posts friends tag you in before they
appear on your timeline”
“Review tags friends add to your own posts on
facebook”

13. CONTACT INFO
Facebook recently updated all email addresses to
reflect your facebook email address.
Decide whether you want to have an email listed
at all, and, if so, make sure it is a reliable
contact address.

14. BLOCKING & RESTRICTED LISTS
“Blocked People and Apps”
 Dropdown > Privacy Settings > “Manage Blocking”
 This permits you to add friends to a “Restricted” list
which is only displayed public content.
 Now you can amicably accept those friend requests
from family, coworkers and so on without feeling to
exposed.

15. “I have found that the web
sites I visit sometimes
appear on my timeline. It
concerns me that things
seem to appear on my FB
page that I didn’t put
there. Am I doing
something wrong on FB?”
No, but your account is being
accessed by applications.

16. APPS
Facebook has an open API, thus allowing applications
access (with permission) access to your timeline.
Anytime you log into a site with facebook, or allow an
application access, you agree to a package of
permissions that the app will exploit
To view which apps you are currently using, and their
settings:
 Dropdown > Privacy settings > Edit Settings for “Ads,
Apps and Websites” > “Apps you Use”

17. FRIENDS’ APPS
Unless revoked, many of your friends’ facebook
apps are also automatically equipped with the
ability to use your information
To stop this:
 Dropdown > Privacy Settings > Edit Settings for
“Ads, Apps and Websites” > “How people bring your
info to apps they use”

19. LINKEDIN PROFILE
• Apply a professional photo, preferably a
headshot
• Create a stunning headline to capture interest
• Craft a concise, but informative, Summary
statement
• Update employment history
• Give recommendations

20. “Do you know how to send
out an email to all First
Level LinkedIn contacts in
one email blast?”
Yes, and I’ll tell you how,
but I wouldn’t necessarily
recommend it.

21. LINKEDIN MESSAGING
Within LinkedIn
 You can only message up to 50 of your connections
at once. Messages must be 7,000 characters or less.
Connections
Inbox
Outside of LinkedIn
 You can download all of your first level connections’
email addresses and communicate with them via
email

22. LINKEDIN MESSAGING
Before messaging, first consider: Is this message
appropriate for all of my First Level
connections?
 Many respond poorly to what they consider to be
“mass messaging,” often feeling “spammed”
 If the message is specific, then contacts will respond
much more positively to direct messaging. While this
is time consuming, it will often garner greater results,
while mass messaging could lose you the attention
of those valuable contacts.

23. LINKEDIN MESSAGING
 Tags
 These are manual, aside from default tags
 Add tags to further organize connections
 Tagging individuals as soon as you connect can help you in the
future
 Companies
 Where you have worked
 Locations
 Where your connections live/work
 Industries
 Categories of Industry, chosen by your connections
 Activity
 New Connections

25. “With all the social media out there
today, one could easily spend all day,
every day, doing nothing but social
media tasks- This would be very
detrimental to productivity. What
tools/techniques/practices to you
recommend that allows a person to
participate in social media’s powerful
potential without consuming an
inordinate amount of time? In other
words, how do you separate the gold
from the slag?”
Scheduling and goal-setting

26. WHAT DO YOU WANT TO GET OUT OF
YOUR SOCIAL MEDIA EXPERIENCE?
 Content consumption
 Sharing
 Networking
 Research
 Branding
 Optimization

27. ACTION
• Set goals for your networks
• Ex: I want to become active in 2 LinkedIn groups relevant to my target
clientele
• Ex: I want to continue conversations with potential candidates via their social
network of choice
• Ex: I want to use LinkedIn to strengthen my online presence by posting
frequently and participating in conversations
• Tailor your behavior to fit your expectations
• Don’t spread yourself too thin. Choose only the networks that work for you
and house your target audience.
• Schedule time just like any meeting
 15-30 minutes is typically a sufficient session length
• Be consistent
• Participate and engage
• Measure your results

28. Q&A