For the leading provider of cinema advertizing in Australia, New Zealand and the UAE, AOE media implemented a complete new TYPO3-based web platform. The website offers wealth of functions, among which an integrated film databank.

1. CASE STUDY: VAL MORGAN - TYPO3
ONLINE BUSINESS APPLICATION
Cinema platform with integrated media tools
In collaboration with MassMedia Studios, Sydney, Australia, a new Web Portal
was developed for Val Morgan Cinema Network using TYPO3. The new plat-
form incorporates three national sites under one “roof”. The solution offers
diverse functions to support the work of media buyers and potential advertis-
ers, among which are a film databank, an agenda and a calendar.
Challenge
Val Morgan chose AOE media to manage the technical aspects of their new
website, which in particular required the transfer and migration to TYPO3. To
this end our developers produced no less than eight new TYPO3 custom exten-
sions. In addition, the technical realization of the layout designed by MassMe-
dia, coupled with the programming of new templates, involved the intensive
use of TemplaVoilà.
The Blockbuster Promotion Box:
One of the site’s highlights, the Blockbuster Promotion Box, is directly
on the Val Morgan splash page. Here current films are integrated as
“teasers” in the form of Flash-driven animation content. Stand-out
feature: not only can the user change the teaser ad, but it is
automatically rendered into animation in real-time directly from the
databank via .xml data import.
Copyright by AOE media GmbH.
This TYPO3 solution, a dual
development from AOE media
and MassMedia, is far more than
just a classic web presence: it is
a highly useful Online Business
Application for media planners.
Our client Val Morgan is extreme-
ly happy with their new site.
Elmar Platzer,
Chief Operating Officer
MassMedia Studios Pty Ltd.

2. audience. The Film Planner is available in two versions: a basic version can call
up films either according to key-word categories or program start month. The
extended version, called the “Advanced Movie Planner” can also be searched
according to target audience, age certification, the film opening or closing or its
genre. This makes the Film Planner a particularly useful tool if a quick projec-
tion choice needs to be made, or information gathered for the appropriate ac-
companying advertizing strategy.
Solution
Heart of the site, and foundation of the features created by AOE media, is the
film databank. On the basis of material provided by Val Morgan, a TYPO3 MySQL
databank was built, optimized and then loaded with all the films either previ-
ously programmed, currently available, or about to be released in Australia and
New Zealand. Then two extensions were specially adapted and a third custom
programmed to implement the so-called Film Planner. This enables the swift
and easy display of all available films, either in the form a short résumé, or in
detailed form with a wealth of information about the film and its intended target
Result
For Val Morgan, the antipodean market leader in cinema advertizing,
a concept was realized that not only meets all its business requirements,
but also offers a central information and publicity platform for media
buyers and cinema advertizing clients “down under”.
VAL MORGAN
AUSTRALIA`S
LEADING NATIONAL
SUPPLIER OF SCREEN
ADVERTISING
About Val Morgan
Val Morgan has been active in
the Australian cinema advertiz-
ing business ever since it was
founded over a century ago.
Val Morgan is the advertizing
provider for over 2500 cinemas
worldwide.
AOE media is the world market leader for TYPO3 Enterprise Web CMS
solutions. With several hundred client references, including Bertels-
mann, Cisco Systems, congstar/Telekom and VMware and more than
200 custom-developed TYPO3 extensions to its credit, AOE media
boasts an impressive list of completed projects. For further informa-
tion: www.aoemedia.com.
AOE media GmbH
Borsigstr. 3
65205 Wiesbaden
Germany
Tel.: +49 (0) 6122 70 70 7-0
Fax: +49 (0) 6122 70 70 7-199
Web: www.aoemedia.de
E-mail: postbox@aoemedia.com