Oct 09, 2012 Global Relaunch of Sony Entertainment Network with TYPO3 in only 6 weeks for 57 countries and 14 languages. Impressive figures for TYPO3 generating massive ROI for Sony. Talk was given first at T3CON12 in Stuttgart, Germany.

1. CEO / Founder

2. First, A Little Background…

3. Sony Corporation of America
• SCA is the U.S. subsidiary of Sony
Corporation (Headquartered in Tokyo)
• Based in New York, NY
• Sony is a leading manufacturer of audio, video,
communications, and information technology
products for the consumer and professional
markets.
– Its motion picture, television, computer entertainment, music and
online businesses make Sony one of the most comprehensive
entertainment and technology companies in the world.

5. Sony Network Entertainment (SNEI)
• Drives vision, strategy and execution for network services
across the entire Sony Group
• Offers consumers compelling, connected entertainment
experiences across a variety of consumer electronics devices
• A division of the Networked Products and Services Group
• Based in San Francisco, Los Angeles, San Diego
• Brands Include:
– PlayStation® Network, Sony Entertainment Network, Music Unlimited and
Video Unlimited

7. The Challenge

8. “We’re getting more requests than we can manage.
Do you think we need a CMS?”

9. The SEN Legacy System
The painpoints
 “CMS” Publishing System
• Not a true CMS. Never designed to support required number of
locales/pages
 Static Publishing
• Systems environments could only support static files
• Frequent releases (2-3 times/week)
 Workflow Bottleneck
• 30 Stakeholders, 1 Developer/Agency
 High Complexity
• Rate of complexity increasing exponentially as new locales are being
added
• High probability of errors with compounding logic

10. The Requirements

15. The Requirements
Getting it right from the start
 14 languages
 57 countries (Expanding to 75+ countries)
 Need support for web, mobile, device sites
 2,000+ pages of content
 Thousands of products (music, video, games)
 Thousands of redirects to support
• Geo-IP, A to B, Device-based etc.
 15+ Planned Releases per month
 Legal pages, press releases, marketing promotions…
 A/B Testing
 Analytics

16. Weighing the options…
Commercial CMS, Open Source CMS, TYP-03 Huh?”

17. Commercial CMS
Always the first on the table
Advantages:
 Brand Recognition
• Easier corporate sponsorship
 “Less Liability”
• If something goes wrong,
there’s someone to hold
accountable
 “Better” Support
• “If I pay for commercial
software, then there must be
someone I can call”
Disadvantages:
 Higher Costs
• Exorbitant licensing & support
costs
 New Feature Requests
• Proprietary code base
• Extended features costly
 Corporate Changes
• Mergers, acquisitions,
shutdowns

18. Open-Source CMS
The smarter alternative?
Advantages:
 Lower Costs
• No licensing fees. Support
costs are generally lower than
commercial
 Community Support
• Organic/viral development
stability
 Vendor Transitions
• Easier to transition to new
implementation vendor if
necessary
Disadvantages:
 Less Support
• Segmented support
communities
 Less Documentation
• Generally the case for OS – not
in the case of TYPO3 
 A Perception Challenge
• “We don’t value what we don’t
pay for”

19. TYPO3 CMS
The system of choice
Advantages:
 Enterprise Class
• Multi-site administration, top-
down publishing, security, etc.
 Internationalization
• Language localization and
backend interface localization
 Extensibility
• Framework approach, plug-
ins, add-on modules,
configurability
Disadvantages:
 U.S. Based Support
• Less prominent in U.S. vs.
Europe
 Complexity
• Typoscript, extension
development, content
integration, steep learning
curve, etc
 Systems Integration
• Systems configuration,
Continuous Integration, PHP,
etc

20. The solution
Rapid Development & Deployment

21. Getting it done
… on a very tight schedule
 Feb 17, 2012: Awarded as TYPO3 Implementation Vendor
 6 weeks development & migration
• 15 developers & project managers
• Synchronized content during 15 static releases
• Redirect management of over 2,000 redirects
• Scraper functionality to index legal content
• 50+ locales (single/multi page tree)
• Localized product listings (music, video, games)
• Web and mobile versions
 2 weeks coordination with IT team
• High security setup
• Loadbalancing
• Continuous Deployment
 April 17, 2012: Full Relaunch

22. +

23. Today
Productive, stable platform
 Collaborative workflow with multiple agencies using TYPO3
• 50+ content editors/producers; integrated workspaces/workflow
• Working on integration with other Sony group properties
 2 weekly releases & real-time publishing
• TYPO3 in production on live servers
 Country expansion and localization
 Content editing and scheduling
 Funding innovation
• Automated product feeds module
• Redirect management module
• Dynamic imaging module

24. 100 7
12
2700%
TYPO3
CLIENTS

25. Want to know more?
Global Headquarter: AOE media GmbH
Borsigstr. 3.
65205 Wiesbaden
Tel.: +49 6122 70707-0
Fax: +49 6122 70707-199
E-Mail: sales@aoemedia.com
Web: http://www.aoemediacom