Anvil Media InnoTech eMarketing Summit SEO Fail Panel
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Anvil Media's SEO Fail panel presentation for the eMarketing Summit @ InnoTech Panel
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Anvil Media InnoTech eMarketing Summit SEO Fail Panel
- 1. SEO #FAILS – Tales From the Darkside That Might Be Affecting You @KentLewis President & Founder AnvilMediaInc.com
- 2. About Me
- 3. 3C’s of SEO Content Code Credibility
- 4. Content #FAIL Content (duplicate, recycled, useless)
- 5. More Content #FAILS Advertising (above the fold) Affiliates (thin sites)
- 6. Code #FAILS Keyword-stuffing domains (EMD) & navigation Keyword-stuffing title, META & anchor text Cloaking, redirects & doorway pages
- 7. Credibility #FAILS Low quality links and uniform anchor text Link farms, paid links & blog spam
- 8. Best Practices Good design & experience = rankings Content = unique, timely, compelling, relevant Multimedia experience = images & video Don’t forget social media = trust & authority
- 9. Thank You Read articles & white papers in Anvil Resources section Sign up for our monthly email newsletter & webinars Read our blog or follow us on Twitter (@AnvilMedia) Ask questions about search, social media or mobile marketing @KentLewis President & Founder Anvil Media, Inc. 503-260-6700 kent@anvilmediainc.com
Notas do Editor
- As search continues to change and evolve there are new strategies and “rules” to follow…or not! What are the best practices to know and what should you take from those who don’t use them? This panel will provide a behind the scenes look at search and what you should be looking for today.
- http://www.anvilmediainc.com/about/team/kent-lewis
- http://www.anvilmediainc.com/search-engine-marketing-resources/search-engine-marketing-articles/cs-search-engine-optimization-article
- How to be a Rock Star on 8 Social Media Platforms http://www.imediaconnection.com/content/30534.asp 9 ways to Lose Friends and Alienate People in Social Media http://www.imediaconnection.com/content/30157.asp