Corporate America is rapidly adopting and embracing social media as a communication and collaboration platform. As more companies engage prospects and customers via social platforms, however, the noise is increasingly difficult to cut through. Kent Lewis, President & Founder of Formic Media will outline the advanced content strategies, management tools and marketing techniques for popular social platforms like Facebook, Twitter, LinkedIn and YouTube. Lewis will also describe a handful of emerging platforms like Quora, SlideShare and trends like location-based mobile services. >From this presentation, you will be armed with the inspiration and tools to take your current social media strategies to the next level.

1. Advanced Social
Media Strategies
Build Brand, Create Customers and
Energize Evangelists
Presented by:
Kent Lewis
(@KentLewis)
President & Founder
Anvil Media, Inc.
503.260.6700
kent@anvilmediainc.com

2. About Anvil Media
Anvil Media, Inc. is digital marketing agency specializing in search engine
marketing services, including search engine optimization, pay-per-click
management, online reputation management, mobile & social media
marketing services.

3. Some of Our Clients

4. Anvil Key Differentiators
100% of account team Google AdWords & Analytics
certified
100% of account team published and spoken in the
industry
High client & employee retention
Founding member of SEMpdx trade association
Social Media & PPC Training partner with OMI &
Wharton
Expertise in technology and entertainment
Majority of clients come from word-of-mouth and
referrals
Award winning: PBJ Fastest Growing, Inc 5,000, AMA
MAX

5. Agenda
Social Media Background
Platform Updates
Facebook
Twitter
LinkedIn
Google+
YouTube
SlideShare
Quora
Foursquare
Resources & Q&A

6. Social Media Trends

7. Social Media Trends

8. Key Social Media Strategies
• Community building 20.41%
• Blogging 19.39%
• Social monitoring (and responding) 19.39%
• Providing customer support 15.31%
• Creating videos 12.24%
• Microblogging 7.14%
• Participating in groups, forums, Q&A sites 6.12%

9. Social Media Trends

10. Benefits of Social Media
Gain industry and constituent insights
Provide affordable customer service
Create or extend brand awareness
Build community & thought leadership
Generate measurable top line revenue

11. Social Media Success Factors
Relevance
Value
Commitment
Honesty
Transparency

12. Social Media: E=MC2 Strategy
(E) = Engagement & Empowerment
(M) = Monitoring & Measurement
(C) = Connect, Create, Communicate &
Collaborate

13. Facebook: Lion Brand
 R&D (Polls)
 Contests & promotion
 Tools: Wildfire & NorthSocial

14. Facebook: gDiapers
 Targeted advertising
 Engagement up 156%
 Revenue up 222%

15. Facebook: Intel
 Customized interface
 Embedded & linked videos
 Deals tab promotes sales

16. Twitter: Cox
 Customer service
 Dedicated team
 Tool: Parature

17. Twitter: Hotel Max
 Sales & support strategy
 2x SoMe Award winner
 Tool: HootSuite

18. Twitter: TNC
 Promoted Tweets
 Promoted Trends
 Promoted Profiles

19. LinkedIn: Axway
 Targeted ads
 25% conversion rate
 Lowest CPA ever

20. LinkedIn: Formic Media
 Services tab w/ API
 New Company status updates
 Request recommendations

21. LinkedIn: Dell
 Product & Service Spotlight
 Embedded YouTube video
 101 recommendations

22. Google+: Facebook Killer?
 Create & join Circles & Hangouts
 Business profiles rolling out
 Higher SEO-value

23. YouTube: Insight Schools
 InVideo Ad Placements
 375% better CTR than display
 View-through conversions 2x

24. YouTube: Diane Morgan
 “How To” thought leadership
 Embed videos on website
 Increases book sales

25. YouTube: Cisco
 Customized channel
 Extensive content & engagement
 Integration with Twitter & Facebook

26. SlideShare: Formic Media
 Create & optimize profile
 Upload & optimize slides
 Utilize for research & sales

27. Quora: Q&A
 Ask & answer questions
 Syndicate to blog & Twitter
 Secure Best Answers
 Alternatives: Focus, LinkedIn

28. Foursquare: Check-in/LBS
 Claim listing & ad Specials
 Monitor tips & reward Mayor
 Consider News Page & Badge
 New NFC feature rolling out

29. Summary
Customize profiles, using latest tools & tech
Focus on R&D & customer service via social
Optimize profiles to increase visibility in search
Create educational “thought leadership” content
Develop sales-centric content strategies
Test advertising on social all platforms
Treat social fans & followers as affinity partners

30. Resources
Articles
Death by Discount: How Brands Fuel Unrealistic Consumer Expectations
http://blogs.imediaconnection.com/blog/2011/10/24/death-by-discount-via-social-media/
9 ways to Lose Friends and Alienate People in Social Media
http://www.imediaconnection.com/content/30157.asp
How to Become a Social Media Guru in 3 Easy Steps
http://blogs.imediaconnection.com/blog/2011/07/23/3-step-social-media-guru/
Advanced LinkedIn Strategies for Marketers
http://www.imediaconnection.com/content/29335.asp
5 Reasons for Brands Not to Outsource Social Media Marketing
http://blogs.imediaconnection.com/blog/2011/03/14/outsourcing-social-media-management/
Why Only Idiots Promote Their Brand’s Facebook Page via Traditional Media
http://blogs.imediaconnection.com/blog/2011/01/19/facebook-vs-traditional-media/
6 Social Media Platforms At-a-Glance
http://www.imediaconnection.com/content/24165.asp
Whitepapers
The Marketer’s Guide to Getting Started with Social Media Marketing
http://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/social-media-marketing-white-
paper
The Marketer’s Guide to Location-Based Social Networking
http://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/location-based-social-networking-
whitepaper
The Marketer’s Guide to Optimizing Your Web Content for Search Engines
http://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/seo-white-paper
The Advanced Guide to Pay-Per-Click (PPC) Marketing
http://www.anvilmediainc.com/search-engine-marketing-resources/free-white-papers/advanced-pay-per-click-marketing-
white-paper

31. Recommended Services
Social Media Audit & Plan (contact for pricing)
Comprehensive competitive benchmark audit
Key Performance Indicator (KPI) selection
Platform selection (based on audience & objective
Platform optimization
Content strategy
Analytics & measurement plan
Tool and multi-profile integration
Employee guidelines
Team training

32. Q&A & Next Steps
Read Anvil’s blog, articles & white papers
Subscribe to our newsletter or follow us on
Twitter
Contact us with questions about our Social
services
Kent Lewis President
Anvil Media, Inc.
310 NE Failing Street
Portland, OR 97212
O: 503.595.6050 x223
M: 503.260.6700
kent@anvilmediainc.com
Twitter & Skype: @kentjlewis
LinkedIn: kentlewis