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Agricultural Sector
     Analysis
     Of India
                   BY :-
                ARUNA
                ANUSHA
Agriculture in India
 Largest and one of the most
    Prominent sector in economy.
   Agriculture and Forestry, Logging,
    Fishing accounted for 16.6% of the
    GDP in 2007.
   Employs 60% of India’s population.
   Accounts for 8.56% of India’s
    exports.
   About 43% of India's geographical
    area is used for agricultural activity
   Decline of its share in the GDP.
   Monsoons play a critical role in
    agriculture.
• India is the second largest exporter of farm
    products
•   Largest producer in the world of milk, cashew
    nuts, coconuts, tea, ginger, turmeric and black
    pepper
•   Second largest producer of wheat, rice and sugar
•   Third largest producer of tobacco
•   Accounts for the 10% of the world fruit production
    with first rank in the production of Banana and
    sapota
•   Punjab is called as the ―Indian Bread basket‖ or
    ―Granary of India‖
         14% of Indian Cotton
         20% of Indian Wheat
Agricultural Movements
              Green Revolution
   After independence, govt. took steps to
    increase the food production.
   Yields per unit area of all crops grew since
    1950.
   In 1970s saw a huge increase in India’s wheat
    production.
   Reasons were improvement in
    irrigation, technology, application of modern
    agricultural practices and provision of
    agricultural credit and subsidies.
   M.S. Swami Nathan is considered as the
    architect of the Green Revolution.
Agricultural Movements (contd.)
                  Operation Flood

 It was the name of a rural development programme
 Started by National Dairy Development Board
    (NDDB) in 1970.
   Objective was creating a nation wide milk grid.
   Movement followed the Green Revolution and
    alleviating poverty and famine levels.
   India became the largest producer of milk and milk
    products.
   Hence, also known as White Revolution of India.
Products Produced
Products:-

1.    Fruits, Vegetables and their products
2.    Meat and Meat Products
3.    Poultry and Poultry Products
4.    Dairy Products
5.    Honey, Jaggery and Sugar Products
6.    Cocoa and its Products, chocolates of all kinds
7.    Alcoholic and Non Alcoholic Beverages
8.    Cereal and Cereal products
9.    Groundnuts, Peanuts and Walnuts
10.   Pickles, Papads and Chutneys
11.   Floriculture and Floriculture Products
12.   Herbal and Medicinal Plants
PRODUCTION
Commodity Output per
          acre
National    0.29
average
Sugarcane   26.15

Potato      6.32

Wheat       0.84

Rice        0.70

Corn        0.64

Groundnut   0.37

Soya bean   0.32
Agriculture sector in Montenegro
                             SWOT
                            ANALYSIS
 Strengths:-
 “India lives in villages and villagers live by agriculture.”
 Favorable and various agro - climate conditions
 Availability of land, water, and air
 Big idle area of arable agricultural land
 Existence of a large number of Indian products with export potential.
 Market existence – local and foreign
 Stable currency of country.
 Availability of the huge Work force.
 Traditional pursuit with agriculture in some areas and also optimum
  utilization of technological advancements.
 Govt waivers ,subsidies and tax relaxations.
 Largest crop area with various soil types (46 out of total
  60 soil types )
SWOT
       Agriculture sector in Montenegro
                       ANALYSIS
 Weakness:-
 Technological advancement in competitor countries.
 Small sizes of agricultural holdings and with poor farmers
 Poor infrastructure
 Insufficient manufacturing capacities and finalization of product
 Long standing shut from international market
 Insufficient professional education of agriculturists.
 Produce do not meet International standards
 Complicated approach to credit giving and lending
 Existence of middle level brokers who do unjust unfair
  practices
 Undefined marketing strategy
 Lack of a good organized market.
 Dependence on monsoons
   o Many Intermediaries who increase cost but do not add any
     value
SWOT
        Agriculture sector in Montenegro
                       ANALYSIS
 Opportunities
 Joining together agriculture and tourism;
 Standardization with WTO ;
 Initiating production specialization of some authentic products;
 Attract foreign investments in agricultural sector.
 More foreign markets developing.
 Still untapped markets in European countries
   Contract farming
   Supply chain Management
   Information technology aid to growth
   Creating awareness among cultivators
       Literacy about banking and transactions
       About selection of Fertilizers
       Modern agricultural pratices
Agriculture sector in
                           SWOT
                     Montenegro
                          ANALYSIS
 Threats
 Global meltdown and decrease in purchasing power of the
  people
 Cheaper and better quality products being produced and
  offered by competitors.
 Urbanization and people going for other job as source of
  income
   Reducing water level
   Depletion of forests
   Emergence of SEZs on rich cultivable lands
   Globalization – Increasing competition
   Climatic changes
Growth in Exports

                                             Value Rs. Crs.
2007-08                                          24384

2006-07                                  21150

2005-06                          18146

2004-05                        16982

2003-04                14184

2002-03                13828

2001-02        10169
Export of APEDA
                          Monitored Products
                                                    YEAR : 2006-07
                                     Floriculture &
                                        Seeds
                          Wheat & Other 4%        Fruits and
                            Cereals              Vegetables
        Basmati Rice          3%                     11%
           13%
                                                           Processed Fruits &
Non Basmati Rice                                              Vegetables
     20%                                                         12%



                                                      Animal Products
                       Other Processed                     19%
                            Foods
                             18%



   Value in Rs 21,150.43 Crores
Export Potential




Source – CMI Social Research Centre - 2008      Contd…
Export Potential




Source – CMI Social Research Centre - 2008
Agricultural Sector: Socio- Economic
        environment
      70% of population are in           Bih
                                         Chh
       rural areas                         MP
                                          Jha
      Agriculture: main source            UP
                                          Raj
       of livelihood for 60% of          Oris
                                           AP
       population                   All India
                                         Uttn
      Contributes about 20% to           Kar
                                         Mah
       GDP                               Ass
                                          Guj
      Essential role in national         Har
                                           TN
       food security                      WB
                                         Pun
                                          Ker
      ▫ Occupied almost 43% of              0%     20%    40%     60%    80%    100%
        India's geographical area                Labor Employed in Agriculture, %


24
ECONOMIC ENVIRONMENT
     • Sector status in India
       ▫ Means of living for almost 60% of the employed class
         in India
       ▫ Acquired 18% of India's GDP
     • Huge investment made for Irrigation facilities etc. in
       11th five year plan
     • Introduction of de-regulation in agriculture sector
       ▫ Opens competition for agriculture products
       ▫ Removal of unnecessary restrictions —
         movement, stocking, and so on..
       ▫ Good price to farmer
       ▫ Substantial technology growth in coming years
25
TECHNOLOGICAL
ENVIRONMENT




 Strawberry harvesting robot
                               Hortibot robot for
     26
                               weeding
MAJOR MARKET PLAYERS IN VARIOUS ITEMS

 DAIRY PRODUCTS:-AMUL
 COFFEE:- NESTLE
 CHOCOLATE:- CADBURY
 TEA:- HUL
 HONEY:- DABUR
GROWTH POTENTIAL
 Indian agriculture has made rapid strides from food shortages and imports
   to self-sufficiency and exports.
 It has moved from subsistence farming to intensive and technology led
   cultivation.
 There are as 39 plan schemes promoting private investment in domestic
   trading, post harvest management, exports, quality management and
   support initiatives for capacity building, food safety and improving market
   information
The strategy proposed by the XI Plan by govt of India for growth of
   agriculture:-
(a) Bringing more area under irrigation
(b) Better management of water resources by including rainwater harvesting
   and watershed development and land resources by reclaiming degraded
   land
(c) Diversification into high value crop agriculture
(d) Diversification into animal husbandry and fishery
References
• http://www.ibef.org/artdispview.aspx?art_id=21985&c
    at_id=128&in=1
•   http://manishmarwah.name/agri_approach.html
•   http://www.rediff.com/money/2004/may/03spec.htm
•   http://en.wikipedia.org/wiki/Agriculture_in_India
•   http://www.iloveindia.com/economy-of-
    india/agriculture-india.html
•   http://www.indianmba.com/Faculty_Column/FC703/fc
    703.html
Sector Agri

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Sector Agri

  • 1. Agricultural Sector Analysis Of India BY :- ARUNA ANUSHA
  • 2. Agriculture in India  Largest and one of the most Prominent sector in economy.  Agriculture and Forestry, Logging, Fishing accounted for 16.6% of the GDP in 2007.  Employs 60% of India’s population.  Accounts for 8.56% of India’s exports.  About 43% of India's geographical area is used for agricultural activity  Decline of its share in the GDP.  Monsoons play a critical role in agriculture.
  • 3. • India is the second largest exporter of farm products • Largest producer in the world of milk, cashew nuts, coconuts, tea, ginger, turmeric and black pepper • Second largest producer of wheat, rice and sugar • Third largest producer of tobacco • Accounts for the 10% of the world fruit production with first rank in the production of Banana and sapota • Punjab is called as the ―Indian Bread basket‖ or ―Granary of India‖  14% of Indian Cotton  20% of Indian Wheat
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
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  • 12. Agricultural Movements Green Revolution  After independence, govt. took steps to increase the food production.  Yields per unit area of all crops grew since 1950.  In 1970s saw a huge increase in India’s wheat production.  Reasons were improvement in irrigation, technology, application of modern agricultural practices and provision of agricultural credit and subsidies.  M.S. Swami Nathan is considered as the architect of the Green Revolution.
  • 13. Agricultural Movements (contd.) Operation Flood  It was the name of a rural development programme  Started by National Dairy Development Board (NDDB) in 1970.  Objective was creating a nation wide milk grid.  Movement followed the Green Revolution and alleviating poverty and famine levels.  India became the largest producer of milk and milk products.  Hence, also known as White Revolution of India.
  • 14. Products Produced Products:- 1. Fruits, Vegetables and their products 2. Meat and Meat Products 3. Poultry and Poultry Products 4. Dairy Products 5. Honey, Jaggery and Sugar Products 6. Cocoa and its Products, chocolates of all kinds 7. Alcoholic and Non Alcoholic Beverages 8. Cereal and Cereal products 9. Groundnuts, Peanuts and Walnuts 10. Pickles, Papads and Chutneys 11. Floriculture and Floriculture Products 12. Herbal and Medicinal Plants
  • 15. PRODUCTION Commodity Output per acre National 0.29 average Sugarcane 26.15 Potato 6.32 Wheat 0.84 Rice 0.70 Corn 0.64 Groundnut 0.37 Soya bean 0.32
  • 16. Agriculture sector in Montenegro SWOT ANALYSIS  Strengths:-  “India lives in villages and villagers live by agriculture.”  Favorable and various agro - climate conditions  Availability of land, water, and air  Big idle area of arable agricultural land  Existence of a large number of Indian products with export potential.  Market existence – local and foreign  Stable currency of country.  Availability of the huge Work force.  Traditional pursuit with agriculture in some areas and also optimum utilization of technological advancements.  Govt waivers ,subsidies and tax relaxations.  Largest crop area with various soil types (46 out of total 60 soil types )
  • 17. SWOT Agriculture sector in Montenegro ANALYSIS  Weakness:-  Technological advancement in competitor countries.  Small sizes of agricultural holdings and with poor farmers  Poor infrastructure  Insufficient manufacturing capacities and finalization of product  Long standing shut from international market  Insufficient professional education of agriculturists.  Produce do not meet International standards  Complicated approach to credit giving and lending  Existence of middle level brokers who do unjust unfair practices  Undefined marketing strategy  Lack of a good organized market.  Dependence on monsoons o Many Intermediaries who increase cost but do not add any value
  • 18. SWOT Agriculture sector in Montenegro ANALYSIS  Opportunities  Joining together agriculture and tourism;  Standardization with WTO ;  Initiating production specialization of some authentic products;  Attract foreign investments in agricultural sector.  More foreign markets developing.  Still untapped markets in European countries  Contract farming  Supply chain Management  Information technology aid to growth  Creating awareness among cultivators  Literacy about banking and transactions  About selection of Fertilizers  Modern agricultural pratices
  • 19. Agriculture sector in SWOT Montenegro ANALYSIS  Threats  Global meltdown and decrease in purchasing power of the people  Cheaper and better quality products being produced and offered by competitors.  Urbanization and people going for other job as source of income  Reducing water level  Depletion of forests  Emergence of SEZs on rich cultivable lands  Globalization – Increasing competition  Climatic changes
  • 20. Growth in Exports Value Rs. Crs. 2007-08 24384 2006-07 21150 2005-06 18146 2004-05 16982 2003-04 14184 2002-03 13828 2001-02 10169
  • 21. Export of APEDA Monitored Products YEAR : 2006-07 Floriculture & Seeds Wheat & Other 4% Fruits and Cereals Vegetables Basmati Rice 3% 11% 13% Processed Fruits & Non Basmati Rice Vegetables 20% 12% Animal Products Other Processed 19% Foods 18% Value in Rs 21,150.43 Crores
  • 22. Export Potential Source – CMI Social Research Centre - 2008 Contd…
  • 23. Export Potential Source – CMI Social Research Centre - 2008
  • 24. Agricultural Sector: Socio- Economic environment  70% of population are in Bih Chh rural areas MP Jha  Agriculture: main source UP Raj of livelihood for 60% of Oris AP population All India Uttn  Contributes about 20% to Kar Mah GDP Ass Guj  Essential role in national Har TN food security WB Pun Ker ▫ Occupied almost 43% of 0% 20% 40% 60% 80% 100% India's geographical area Labor Employed in Agriculture, % 24
  • 25. ECONOMIC ENVIRONMENT • Sector status in India ▫ Means of living for almost 60% of the employed class in India ▫ Acquired 18% of India's GDP • Huge investment made for Irrigation facilities etc. in 11th five year plan • Introduction of de-regulation in agriculture sector ▫ Opens competition for agriculture products ▫ Removal of unnecessary restrictions — movement, stocking, and so on.. ▫ Good price to farmer ▫ Substantial technology growth in coming years 25
  • 26. TECHNOLOGICAL ENVIRONMENT Strawberry harvesting robot Hortibot robot for 26 weeding
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  • 28. MAJOR MARKET PLAYERS IN VARIOUS ITEMS  DAIRY PRODUCTS:-AMUL  COFFEE:- NESTLE  CHOCOLATE:- CADBURY  TEA:- HUL  HONEY:- DABUR
  • 29. GROWTH POTENTIAL  Indian agriculture has made rapid strides from food shortages and imports to self-sufficiency and exports.  It has moved from subsistence farming to intensive and technology led cultivation.  There are as 39 plan schemes promoting private investment in domestic trading, post harvest management, exports, quality management and support initiatives for capacity building, food safety and improving market information The strategy proposed by the XI Plan by govt of India for growth of agriculture:- (a) Bringing more area under irrigation (b) Better management of water resources by including rainwater harvesting and watershed development and land resources by reclaiming degraded land (c) Diversification into high value crop agriculture (d) Diversification into animal husbandry and fishery
  • 30. References • http://www.ibef.org/artdispview.aspx?art_id=21985&c at_id=128&in=1 • http://manishmarwah.name/agri_approach.html • http://www.rediff.com/money/2004/may/03spec.htm • http://en.wikipedia.org/wiki/Agriculture_in_India • http://www.iloveindia.com/economy-of- india/agriculture-india.html • http://www.indianmba.com/Faculty_Column/FC703/fc 703.html