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Marketing/Business
Development in start-ups
Anurag Jagia
Agenda
• Startups – A different Animal
• How to market / develop the business you are building
• Examples from the real world
Start-ups – A Different Animal

Start-up

Start-up
Start-up
Caution!
Branding – Let the brand do the talking
Chumbakiya ;)
means
Magnetic
Marketing and business development for startups
Not Startups but Impressive… Eh!
Growth Hacks
Triggers
Facebook
LinkedIn
DropBox
Groupon
Pinterest – Infinite Scroll
Hotmail
P.S. I Love You. Get Your Free email at Hotmail.
AirBnB – 2011 Democratic National Convention
AirBnB – what they did for next year?
Marketing and business development for startups
Marketing and business development for startups
Marketing and business development for startups
Marketing and business development for startups
Marketing and business development for startups
Just Inviting Vs Think ‘Hat-Ke’
• Just inviting new users to your business
• Moving customers from free to paying in a freemium model
• Trigger that got new users to checking 10+ times a day

• What’s gonna have more impact to business?
Instagram
Candy
Crush
Saga
TicketMaster
Getting Press
• Storify
• Be prepared for all Questions

• e.g. tell me the story behind having name “InkFruit”?

• Choose wisely – TG Match?
• Think

‘Hat-ke’
Press Stories
•
•
•
•
•
•
•
•

We have launched
Funding
Trends
We have hit X # of users
New Features
New Recruits
Future Plans
Achievements – even small ones

• Hiring PR Agency – Yes, No, May Be
Social Media channels

To Be or Not to Be!

FOCUS!!!
Blog, Blog, Blog….
team.wingify.com
blog.webengage.com

Engage with the audience, at all levels…
FreeCharge Story
• “Too good to be true” concept
• Fraandship Profile – Neha Singh
• IITs, IIMs, NITs, Colleges – WoM Marketing
• Daily FC Cartoon on FB & cricket Contests
• Emotional – AtyaCharge video with “The Viral Fever”
David Vs Goliath
ZOHO
Thank You!
About the Author
About Me
Twitter | LinkedIn | Facebook | FourSquare | Instagram
| Google+
Mobile: +91-916-796-5187 | +91-932-164-3690
Email1: anuragjagia@gmail.com
Email2: anurag@coupondunia.in

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Marketing and business development for startups