The document provides an overview of global fundraising markets and challenges, including examples of different fundraising ideas and issues facing mature, fast-expanding, developing, and underdeveloped markets. It also discusses the concept of "tele-facing," a hybrid telemarketing and face-to-face fundraising approach used in India where a telecaller sets up meetings for field executives to make fundraising pitches to potential donors.
7. Market Indicators
• Population size
• Size and nature of the economy
• Distribution of wealth
• Who else is fundraising and with what
success?
• History and nature of philanthropy
• Fundraising infrastructure – legal, postal,
banking, communication services
