The document discusses key aspects of branding and strategies for effective branding. It emphasizes that a brand is defined by how people perceive it, not what its creators intend. It also stresses that innovation, quality, value, and goodness help create valuable brands, and that brands need to communicate in a language people understand. Additionally, it outlines four essential aspects for a successful brand: functionality, communication, value for money, and goodness.

1. Brand is not what you create, it’s what people see! www.thebrandguru.info Presentation by: Priyesh Ranjan Anuj Tejpal THE BRAND GURU

2. Sometimes, a proper presentation is all that matters! www.thebrandguru.info

3. www.thebrandguru.info Innovation, goodness, quality & value for money help in creating an invaluable brand.

4. To communicate with people, a brand should speak their language www.thebrandguru.info Spider Man was released in Bhojpuri (Makad Manav) McDonald’s campaign with an ‘Indian’ feel

5. Sometimes, an idea is all that you need! www.thebrandguru.info Devesh Mishra , an intermediate educated tourist taxi driver from Varanasi has been using Youtube video for promoting his services. With more than 30,000 views , the video has drastically increased his earnings. He says, “I created my email id on Yahoo and now I religiously surf the internet at least twice a week. I get hundreds of emails every week. Most of the mails are from foreign travellers looking for my services.”

6. To create a successful brand, one needs four essential things: Functionality, Communication, Value for Money & Goodness. www.thebrandguru.info Functionality/ Performance EFFECTIVE BRANDING Value for Money Communication Goodness

7. In the age of Web 2.0, Social Media Marketing is indispensable! www.thebrandguru.info Offline Strategy Online Strategy (Social Media Marketing) = BRAND EXCELLENCE

8. Why Social Media Consulting/Marketing? www.thebrandguru.info And it’s increasing…. Source: IAMAI (Remember the case of Devesh Mishra)

11. www.thebrandguru.info