L'Oreal is a global leader in the skin care industry, generating 11.4% of the industry's value. It has over 23 global brands across different product categories including hair care, skin care, hair color, makeup, and fragrances. L'Oreal has positioned itself as both a high-end luxury brand and affordable brand for mass consumers. It promotes its products through various advertising channels and celebrity endorsements to remain a top competitor in the skin care market.
2. Introduction of Skin Care Products
Skin care products can also fall under the general category of
cosmetics. It is used to improve the appearance and health of skin,
formulated for different types of skin and associated characteristics.
Skin care products include cleansers, facial masks, toners,
moisturizers, sunscreen, tanning oils and lotions, skin lighteners, anti
aging creams, serums and exfoliants.
These products are made as per below skin types:
• Normal Skin
• Dry Skin
• Oily Skin
• Combination Skin
• Sensitive Skin
4. Market Share of Skin Care Products
The global skincare industry grew by 4.2% in 2009 to reach a value of USD 65,991
million.
In 2014, the global skincare industry is projection to have a value of USD 80,127.6
million, a rise of 21.4% since 2009.
The global skincare industry grew by 3.8% in 2009 to reach a volume of 9,270.7
million units.
In 2014, the global skincare industry is projection to have a volume of 11,016.9
million units, a rise of 18.8% since 2009.
Facial care is the largest sector of the global skincare industry , accounting for 63% of
the industry 's total value.
Asia-Pacific accounts for 41.5% of the global skincare industry value.
L'Oreal S.A. is the leading player in the global skincare industry , generating an 11.4%
share of the industry 's value.
7. BECAUSE YOU ARE WORTH IT
L’Oréal was established in 1909, and by now the company is
one of the leaders in the beauty market while providing a wide
variety of products for each segment of its market tailored to meet
expectations of its customers.
L’Oréal does and has always have believed in the strategy
on innovation and diversification. Due to the products’ uniqueness,
L’Oréal’s product became well-known and popular among all ethnic
groups, not depending on gender.
8. Introduction
Before the facial cosmetics, L’Oreal was known as a hair-color
formula developed by French chemist Eugene Schueller in
1907. It was then known as "Aureole".
Established in 1909
104 year old company
Worldwide leader in cosmetics
six worldwide research and development centres
Distribution: 130 countries
23 global brands
9. • 5 Key expertise: Hair care, Skin, Hair color, Make up
& Fragrance
• 72,640 employees worldwide
• 2868 billion Euros consolidated sales in the year
2012
• Mass-market luxury brand image
10. Brands of Loreal
L’ORÉAL LUXE
LANCÔME GIORGIO ARMANI BEAUTY
YVES SAINT LAURENT BEAUTÉ BIOTHERM
KIEHL’S RALPH LAUREN
SHU UEMURA CACHAREL
HELENA RUBINSTEIN CLARISONIC
DIESEL VIKTOR&ROLF
YUE SAI MAISON MARTIN
MARGIELA
URBAN DECAY
11. Brands of Loreal
ACTIVE COSMETICS DIVISION
VICHY LA ROCHE-POSAY
SKINCEUTICALS INNÉOV
ROGER&GALLET SANOFLORE
CONSUMER PRODUCTS DIVISION
L’ORÉAL PARIS GARNIER
MAYBELLINE NEW YORK SOFTSHEEN.CARSON
CREATEURS DE BEAUTE.COM ESSIE
12. Brands of Loreal
THE BODY SHOP
THE BODY SHOP
PROFESSIONAL PRODUCTS DIVISION
L’ORÉAL PROFESSIONNEL KÉRASTASE
REDKEN MATRIX
PUREOLOGY SHU UEMURA ART OF HAIR
MIZANI ESSIE
13.
14. Brands of
Makeup
Brow Stylist Clean Artiste
Colour Riche De-Crease
Double Extend Extra-Intense
HiP high intensity pigments Hydra Perfecte
Infallible Lineur Intense
MAGIC by Studio Secrets Professional Magic Nude
Pencil Perfect Telescopic
Translucide True Match
True Match Minéral Voluminous
Voluminous Butterfly Visible Lift
Hair Color
Colorist Secrets Colour Rays
Couleur Experte Excellence Crème
Féria Féria Ombré
Frost & Design Healthy Look
15. Brands of
Hair Care & Styling
Advanced Haircare Advanced Hairstyle
Elnett EverCrème
EverCurl EverPure
Skin Care
Advanced Suncare Age Perfect
Go 360° Clean Ideal
RevitaLift Sublime Bronze
Youth Code
16. Segmentation
Customer characteristics depending on conditions varies such as;
demographic, geographic, socioeconomic, lifestyle/personality.
Demographic Segment: Age, marital status, gender .
Recently, usage of Skin care products age has down to age 12 -13
especially in some teenagers so that new target group has to be for
young girls as well.
-It is true that beautiful and well-groomed women are more
attractive than successful women in the work place therefore
women need to take care of them more than before.
- Marital status also fundamental in order to using the products
after marriage some women giving up make-up so these groups
need to be encouraged to do make-up again.
17. Geographic Segment : Global, hemispheric, national, state, city, postal code,
climate, rural etc. urban
This is clearly known that urban area’s people pay more attention than rural
area’s people therefore is preferred in urban area.
Climate is another crucial factor because in some countries temperature is quite
high all year therefore it is not able to use make-up with hot weather.
Psychographic Segment (Sociaeconomic): Income, class, vocation, education,
religion, ethnicity.
- It will be more common among more educate women.
-It can be affordable among the women who have high income and middle
income.
Behavioral Segment (Lifestyle/personality): Attitudes/opinions, interest,
tastes and preferences
Users who enjoy doing make-up and some people make-up for only pleasure,
moreover if people know that it is easy to clean eye make-up, more and more
women start to do it. Because it is really difficult to clean it properly.
Segmentation
18. Targeting
Major TARGET GROUP
"Teenagers" and “Young women”
This products line respond the necessary of women in this group.
With the high technology and high quality of L'Oreal. It is a
"Consumer Products“.
They are also targeting late 40-50’s females with their Anti Aging
produts.
19. Positioning
It has positioned itself as high end brand in consumer division and also
as affordable luxury.
Mass, luxury, professional and active cosmetics are the
positioning of L’oreal.
20. 4P’s
PRODUCT
L’oreal Paris offers vast range of products in the market. The major
categories are
Hair care Products
Skin care Produts
22. 4P’s
Skin care products
The skin care market is segmented into toners,
Cleansers, Sunscreens, Anti-Wrinkle creams, fairness
creams, moisturizer, Day & Night creams etc.
23. 4P’s
PRICE
L’oreal innovations always start s from its luxury brands
then penetrate to the brands in different price level and
different market eventually implemented in its consumer
brands.
The price could range between Rs: 750- 12000/-
24. 4P’s
PLACE
To run a company in profit the place factor out of the 4P’s
of marketing mix plays an important role.
In past 104 years it has expanded and supplied to 130
countries with offices in 58 different countries.
25. 4P’s
PROMOTION
It has been very active and upfront in adopting new
promotional techniques to market its products.
It follows the “Viral Marketing Policy”
Advertizing & marketing specialists are aiming at young
urban women , who are earning their own money and the
potential customers for their products.
It promotes through various magazines, television
advertisement, home advertisements like hoardings at malls on
digital screen.
Entered in direct marketing strategy by contacting
consumers via email
27. HISTORY AND BACKGROUND
Hindustan Unilever Limited was established in 1933 as Lever Brothers India
Limited by Lever Brothers.
In 1956, it became known as Hindustan Lever Limited, as a result of a merger
between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders
Ltd.
The company was renamed in June 2007 as “Hindustan Unilever Limited”.
Lever Brothers first commenced operations in India in the summer of 1888,
when crates full of Sunlight soap bars, embossed with the words "Made in
England by Lever Brothers" were shipped to the Kolkata harbour and it began an
era of marketing branded Fast Moving Consumer Goods (FMCG).
Its products include foods, beverages, cleaning agents and personal care
products.
It is headquartered in Mumbai, Maharashtra, India.
Hindustan Unilever Limited has over 35 brands spanning 20 distinct
categories.
29. HUL Skin Care - Products
1. The Products offered by HUL are Home care, Personal care, Food Care,
water, Nutrition, Health, Hygiene & Beauty.
2. Attributes :
► Safety: The HUL Research Centre (HURC)
► Services:- Focus on after sales services in case of any product defect or
any other issues.
► Proper Packaging:- Laminated Papers and Plastic, & Corrugated Boxes
►Quality:- Company tries to follow Total Productive
Maintenance(TPM) in order to make zero loss & zero errors.
► Brand Name:- With over 20 lakhs customer, over 2000 suppliers,over
16500 employees makes this company a very popular brand.
3. Appearance of product is very attractive & complete information
of product makes customer buy the product.
30. HUL Skin Care - Price
► Offers brands with various price range.
► The prices of the products are such that it is affordable to all
income group.
►Competitive rates as compared to its peers.
►Discounts are offered on various products depending upon the
products.
►It has psychological factor on consumer’s mind as it
offers products from lower range to higher range
31. HUL Skin Care - Place
►First company in India to introduced shampoo & cream sachet for
rural population.
►Covers both Mass & Niche Markets.
► Also uses Direct Selling Channels, i.e franchisee to entire population,
Eg:- Aviance & Ayush.
►Focuses on short supply chain distribution.
►Sales takes place through retail, & wholesale distribution.
►Builds & strengthens the market where already presence of HUL exists.
►Conducting survey about the products & their preferences.
►Covers intensive distribution.
32. HUL Skin Care - Promotion
► Creating Product Awareness through advertisement & information on
the website.
► Arousing Interest amongst consumer through stalls on the road or
outside shops etc. and showing live demonstration of the product.
►Share Knowledge about the products verbally or through print
& electronic media, so that consumers knows all the details about the
product.
►Sales Push is done through free samples, introduction of a new product
at lower price, contest (online & offline), celebrities endorsing the
company’s products.
34. Conclusion
After completing this presentation I came to the
conclusion that majority of the people prefer
L’oreal to HUL skin care products because of its
quality, brand and the goodwill of the company.
