The benefits of blogging for your business.

1. Blogging, What is all the fuss?
Aanu Ojo & Mary-Ann Mosaad

2. THE BLOGGING BASICS
• Abbreviated version of ‚Weblog‛ which
are websites that are essentially online
journals that are updated frequently with
commentary on one or many topics.
• A blog is the fastest and easiest way to
provide regularly updated information to
your audiences, because blog creation
process is simpler than website creation or
print design and production.

3. Micro Blogging Blogging
VS.

4. So what is
MicroBlogging?
• Micro blogging is a combination of blogging and instant messaging that
allows users to create a short message that is posted on their profile.
Websites such as twitter also allow these messages to be delivered on cell
phones, which allow micro-blogging to provide a quick way to
communicate with a group of people.
• Essentially ‚micro‛-small blogs.. limited to 140 characters such as twitter.

5. Blog Elements
• Brief entries running one-three paragraphs in length.
• One or more columns on the page, with new content added to the largest
column.
• Sidebars linking to other blogs, previous posts or other comments.
• Updates added at the top of the blog, so that entries read in reverse
chronological order. This approach makes it easy for readers to find the
most recent content.
• Lots of links within blog entries (to other blogs, websites, and articles in
your e-newsletter, as well as audio and video files). Some blog entries also
feature photos.
• Regular updates
• Current contact information
• A URL and name that’s easy to remember.

6. Is it more beneficial for
B2B or B2C?
• Blogging is beneficial for both B2B AND B2C

7. B2B Benefits
• See what your competition is doing
• You can communicate with employees within the company easily and
effectively
• Consistently updated blog content can keep customers returning to the
website.

8. B2C Benefits
• Increase engagement
• Be seen as an expert
• Develop a relationship with customers through casual dialogue

9. How Could Blogging
Help a Business
• Develop a casual dialog with your customers.
• Fast communication of current information.
• Increase your visibility in search engine results
• Share multimedia content.
• You are in control (mostly)
• Be seen as an expert

10. How often should one
blog
‚I once surveyed readers here on ProBlogger about the reasons they
unsubscribed from RSS feeds, and the number one answer was
‚posting too much.‛ Respondents expressed that they developed
‘burnout’ and would unsubscribe if a blog became too ‚noisy.‛
—Darren Rowse
Quality vs. Quantity
• 2 to 3 beneficial and informative posts a week go further than posting for
the fun of it every day.
• Consumers and businesses don’t want to be burnt-out from information
they may not find useful.
• The Answer to how often one should blog lies within how much relevant,
informative and interesting information you have to share, in essence, don’t
just post to post.

11. Blogroll
• A blogroll is typically found in the sidebar of a
blog and it includes links to other blogs that the
blogger recommends. A blogroll can be divided
into categories if there are a number of blogs
included that all discuss different topics.

13. Benefits:
• Allows you and your blog pack to promote and send blog traffic
to each other
• Gives your readers more of what they’re interested in: good blogs
on a topic they care about
• Having a blogroll is another way to provide value to your readers,
turning your blog into a relationship hub of activity around its
topic
• Linking to other bloggers lets them know you exist

14. Main URL Vs. Permalink
• An example of a blog’s main URL (which shows all the posts for a given
period of time:
http://www.bloggingbasics101.com
• An example of a permalink:
http://www.bloggingbasics101.com/101/2008/11/what-is-
a-permalink/
• A permalink is the link to an individual blog post. These are important
because if you ever need to link to an exact blog entry, you use the
permalink as your link. It’s poor blog etiquette not to use the permalink
making it more difficult for blog readers to get to the information they
want.
•

15. Benefits for Non-Profit & For Profit
• Blogging Increases Trust And Credibility
• Helps to increase traffic to business website
• Lengthen The Lifetime Value of a Customer
• Positions You As the Expert in your industry

16. Examples of Companies who use
blogging to leverage their business.

17. 3 Popular Blog Publishers.

18. Tumblr
A micro-blogging platform that allows users to post text, images, videos, links, quotes
and audio through an easy-to-update dashboard.
100% Free
You don’t have to pay monthly expenses to own/maintain an account
Not Fully Featured
You don’t have much control over the Themes/template and added plugins
Limited customization, integrated capabilities such as plugins/flash
Add widgets side bars.
Simple
One of the easiest blogging platforms to use. Its not rocket science. You don’t have to be a
coding guru or geek to figure it out or navigate through it. The how to’s are pretty much
laid out for users on the dashboard.

19. Visually appealing Content
Tumblr is know exclusively for its visuals. It has a visually oriented audience and a strong
user community.
Best platform for fashion brands, musicians, artist, etc..
Their job consists of showcasing their products and talents, and telling a story through
pictorial representations.
How reblogging works
An original post by one Tumblr user is reblogged by another user by embedding a quote of
the original post, link and publishing username in the repost, with the option of making a
comment in reply to the previous post.
You can reblog a post that has been re-blogged by another user that way the original contents
gets more exposure and traffic to the source as its passed down the chain within the Tumblr
network.

20. WordPress Server Self Hosted
Limited Theme Support Full Theme Support
No plugins allowed All plugins allowed
Free Monthly Expense
No Ads allowed Monetization Freedom
No Maintenance Site Maintenance
No control Full Control
No domain Own domain

21. .com
• A free blog Hosted by wordPress server. WordPress will host your blog at
no cost. All you have to do is provide content and Start blogging instantly.
No technical skills required.
Limited to theme functions (can’t add widgets, side bars)
Lack of control over your content.If wordPress server is down, there will be
no way for you to access your content.
WordPress holds the right to terminate your account if you break any one
their rules in their terms of service. One of their rules being that you are not
allowed to drive traffic to your main website for monetary purposes or
boost search engine ranking of your business website. If you do so, you get
the boot!
Visit the terms of service here http://en.wordpress.com/tos/

22. .org
• Self-hosted
• Download the software from wordpress.org for free and upload it to your
own web server (go daddy, blue host). Takes 5 mins to download.
• The content belongs to you. You can transform your page to anything you
can possibly imagine
• Need a domain name as well as a hosting a account.
• You can make money through Ads because you control the contents.
• You have all the freedom.

23. 100% Free
You don’t have to pay monthly expenses to own/maintain an account
Unique Features
Blogger lets you to change your subdomain name as often as you like.
Fully Featured
Blogger allows customization of it templates.
Hosting
You can host through blogger or own server
Blogger Ads
Blogger provides a simple way for you to make money with your blog. AdSense is Google's content-targeted
advertising program. If you use AdSense, you don't have to select keywords or categories for your ads. Instead,
Google's servers determine what your posts are about and display the most relevant ads to your readers.
Analytics
Built-in visitor stats.
Simple
• Easy to use

24. What is an RSS Feed?

25. RSS Subscription &
Management Tools.

26. Recommended
Blogging Resources.

27. Work Cited
• http://gettingattention.org/articles/42/blogging/nonprofit-blog.html
• http://www.problogger.net/archives/2012/08/11/how-often-should-you-blog-hint-the-
answer-might-surprise-you/
• http://www.brickmarketing.com/define-blogroll.htm
• http://remarkablogger.com/2009/04/20/should-you-have-a-blogroll/
• http://www.youtube.com/watch?v=0klgLsSxGsU
• http://www.youtube.com/watch?v=v4rCWWKAQAc&list=PLIfnWxUeUK3-
ebA16V2GQziOg0oER3J9z&index=3
• http://www.google.ca/imghp?hl=en&tab=wi
• http://www.tumblr.com
• http://www.blogger.com/home?pli=1
• http://en.wordpress.com/tos/