Understanding the Power and Potential of Social Media

Bootcamp
Providence Day School

wireless access = Guest
twitter hashtag = #edsocialmedia

Thursday, July 23, 2009

Understanding the Power and
Potential of Social Media

Antonio Viva, Associate Head of School, Worcester Academy


“In 2008, if you were not on a social networking site,
you’re not on the Internet.”
Source: IAB Platform Status Report


Traditional Media

• Television

• Movies

• Radio

• Newspapers

• Books

• Magazines


New Media

• Digital Television, Music and Video

• Computer Games/Simulations

• Digital Photography

• Internet/Email

• e-Books

• Cellphones

• Compact Disc


And then everything changed.....


Social media are primarily Internet- and mobile-based
tools for sharing and discussing information among
human beings.[1] The term most often refers to activities
that integrate technology, telecommunications and social
interaction, and the construction of words, pictures,
videos and audio. This interaction, and the manner in
which information is presented, depends on the varied
perspectives and "building" of shared meaning among
communities, as people share their stories and
experiences.
www.wikipedia.org


“Social Media means new opportunities
to create and communicate with
people who care.”


Online Conversations Online Relationships


So what is the difference and why should we care?

Are you social?
100

75

50

25

0
Video Read Blogs Photo Sharing Social Network Comment
Sources: Universal McCann:Wave.3 (3/2008)


Slide Source: Wave3/Universal McCann


So how does this effect
us and our institution?


The numbers alone are staggering...


One of these months, Facebook’s growth in the US is going to slow down.

June was just not that month.

Source: Justin Smith
http://www.insidefacebook.com/2009/07/09/compete-us-unique-visitors-to-facebook-up-another-whopping-107-in-june/


Median Ages
FEB 2009

Linked in

26 31 27 40

Slide Source: Travis Warren, WhippleHill
Thursday, July 23, 18,
Wednesday, March20092009

This is not going away and represents
a paradigm shift in the way we
communicate and interact with
one another.


Between and Among

Conversations
• Parents

• Students

• Employees

• Alumni

• Strategic Partners

• Professional Learning
Network


Say what?


Everyone can participate


Usually un-organized


Spontaneous


Vibrant, Vivid & Vivacious


Any time, any place...


Authentic, and not
always on message


Blog Reading has risen 66% on a global scale in a
year and 60.3 million American have read a blog.


74% of social networking users
message friends as part of their
daily routine.


Social networking is evolving fast. Increasingly
features such as blogging, photo sharing and video
sharing are the norm. They are aiming to be the one
stop shop for all your internet needs. Consequently
we are spending more time with them and doing more
on them.

Wave3/Universal McCann


Between and Among

Relationships
• Parents

• Students

• Employees

• Alumni

• Strategic Partners

• Professional Learning
Network


Social Networks have evolved into
platforms to organize users internet
experience. Users are posting a massive
variety of content.
Wave3/Universal McCann


How many of these “online
consumers” are possible or
prospective families for
your institution?


How many of the 272
million users on social
networks are your current
students, parents, faculty
or alumni?


Does your website have a blog?
Are your school leaders
blogging? Are students creating
original content?


Start with what is already
working and go from there!


Next steps...


Image Credits

The following social media sites were referenced in this presentation. In addition, stock
photos were provided by


Sources

UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008!
http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW
%203_20080418124523.pdf!

IAB PLATFORM STATUS REPORT: USER GENERATED CONTENT, SOCIAL MEDIA, AND ADVERTISING -
AN OVERVIEW, APRIL 2008 !
http://www.iab.net/media/ﬁle/2008_ugc_platform.pdf

UNIVERSAL MCCANN COMPARATIVE STUDY ON SOCIAL MEDIA TRENDS APRIL 2008!
http://www.universalmccann.com/Assets/2413%20-%20Wave%203%20complete%20document%20AW
%203_20080418124523.pdf!

COMMON CRAFT “SOCIAL MEDIA IN PLAIN ENGLISH”
http://www.commoncraft.com/socialmedia

What The F**K is Social Media?
http://www.slideshare.net/mzkagan/what-the-fk-social-media


Bootcamp
BREAK


Bootcamp
LUNCH


Account Setup

Go to Twitter and set up a free Twitter account http://twitter.com

Be sure to follow the edSocialMedia Bootcamp Twitter account

http://twitter.com/edsocialmediabc

Call us over if you have questions or need any technical assistance


Your Mission....

• Create content in 2 hours that speaks to the following prompt:

• "Capture the essence of a university campus a the start of the summer break."

• How will you capture the essence of the school using social media tools?

• Each group must:

• generate a minimum of 8 tweets spread out over two hours posted to
edsocialmediaBC Twitter page.

• write two, well crafted articles for the blog (between 450 - 750 words)

• create a photoset in Flickr of 10 photos

• post a brief (around 2 minutes) video for YouTube


The Story of the WA Mash


What is the basis for thinking about
the New Humanities?

A Personal Paradigm Shift
• Rutgers University Center for the New Humanities & work of Richard E. Miller

• “Possible for people to communicate instantly and globally through
technology. English is a discipline that excels at human expression and the
study of human culture related to expression.”

• “We (humanities teachers) should be the place that’s at the very cutting edge
of education for students in these areas.”

• “Multimedia composition; not only is it important for students to be able to
excel in the use of verbal and written language as a means for
communicating ideas, but they must also be able to excel in the use and
manipulation of visual images. That is what it NOW means to compose.


The use of social media – from blogging to online
social networking to creation of all kinds of digital
material – is central to many teenagers’
lives.

Source: PEW INTERNET & AMERICAN LIFE PROJECT “Teens and Social
Media” December 19, 2007


Source: Nickelodeon - iCarly.com


Some 93% of teens use the internet, and more of
them than ever are treating it as a venue
for social interaction – a place where they can
share creations, tell stories, and interact with others.

Source: PEW INTERNET & AMERICAN LIFE PROJECT “Teens and Social Media” December 19, 2007


1970’s
• Floppy Disc
• Microprocessor
• Apollo 17
• VCR
• Atari
• Jumbo Jets
• Barcodes
• Apple IIE, Commodore, TRS-80
• InkJet Printers


2000’s
• iPod
• Affordable Digital Cameras
• USB Flash Drives
• Hybrid Vehicles
• Blogs, portals and wikis
• Blu-Ray Discs
• VOIP Skype/Vonage
• DVR’s/Tivo
• Netﬂix


Social Media


So how do we educate our students
for success in the Web 2.0 world?


Can we harness the power of social media
to provide students with a vehicle for
exploring and creating original content?

And then......


What do you want to communicate?


To whom do you
want to
communicate that
message to?


How best do we communicate that
message?

WHAT IS THE WA MASH?
The Worcester Academy Mashup
http://wamash.com


The Birth of The WA Mash

WA Mash Visits from 9/2008 to 7/2009


Our Primary Publishing Tools

wamash.com

MashTube

MashPics

MicroMash

FacebookMash


MashTube


Three Words to the World


YouTube Hits Since September 2008

1518


MashPics


MicroMash


FacebookMash


Our Process Was Organic

• Sir Ken Robinson “Are Schools
Killing Creativity?”

• KSU “Vision of Student Today”

• Modeled after Salon.com and
Slate.com, Hufﬁngton Post

• We did not stick to any speciﬁc
game plan or prescribed syllabus

• Did not use a traditional text book


Is Worcester Academy alone?


Gould Academy

Heads that blog


twitter.com/ensworth

twitter.com/baylorschool


Have you reserved your video channels?


Suny New Paltz


Texas Tech University


Baylor University

Tufts University

Tagging on Flickr

Visit edSocialMedia on FB for 260
Independent School Pages

Understanding the Power and Potential of Social Media

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