The document discusses emerging trends in online video consumption and prosumer content. It notes that barriers to video creation and distribution have lowered, allowing creators to produce high-quality content at lower costs. Meanwhile, streaming sites and video sharing have become mainstream. Prosumer content creators are motivated by sharing and self-promotion rather than direct monetization, as business models for the "long tail" are still emerging. Traditional broadcasters see web distribution as both an opportunity and a threat to their business models.

16. Antonio Pavolini, Senior Strategic Analyst, Media Industry Strategy and Innovation – Telecom Italia [email_address] Thank you 