Twitter-Which platform you need to use

1. Twi%er
Management
Which
pla3orm
you
need
to
use

2. Hootsuite

3. Hootsuite
Add
social
network:
-­‐Facebook
-­‐Linked
in
-­‐Twi%er
-­‐Google
analy@cs
…
Add
team:
-­‐Different
Business
developer
can
work
on
the
same
account,
and
join
their
forces.

4. Hootsuite
Facebook
Linked
in

5. Hootsuite
Twi%er
Google
analy@cs

6. Hootsuite
Powerful
tool
-­‐you
can
fix
to
make
Automa@cally
your
publica@ons
each
wednesday
at
8pm
for
example
(when
most
people
are
present
and
focus
online)
Set
update
(update
what
you’re
a
re
doing)
and
send
it
once
trough
all
pla3orms
Schedule
your
message,
organize
your
publica@on,
Add
some
relevant
Linked
in
members

7. Hootsuite
Proposal
report
for
each
pla3orms:
Info
is
automa@cally
structured
and
organized,
you
just
have
to
add
@tle
and
some
notes.

8. Hootsuite
Report
general
template

9. Twitalyser

10. Twitalyser
Twitalyser
allows
you
to
evaluate
how
influen@al
you
are
on
twi%er.
Through
this
pla3orm
you
can
see
the
impact,
the
reach,
the
influence,
and
the
engagement
that
your
ac@vity
on
Twi%er
generates.

11. Twitalyser
These
aspects
are
really
relevant,
here
we
are
not
focus
on
the
number
of
followers
that
you
have,
but
we
are
concentrate
on
the
kind
of
rela@on
you
have
with
these
folowers
Means
is
it
a
a
strong
or
weak
rela@onship?
Are
you
influen@al
generally
(retweet)
and
more
specifically
into
your
communi@es
(#hashtag)?

12. Wefollow(or
Listorious)

13. Wefollow(or
Listorious)
We
follow
is
adequate
to
iden@fy
which
hashtags
are
popular,
and
which
hashtags
you
have
to
employ
to
be
seen
by
the
right
community.
You
can
also
iden@fy
who
are
the
influen@al
people
in
these
communi@es

14. Wefollow(or
Listorious)

15. Men@on
map
Men@on
map
is
a
good
tool
to
employ
as
a
complement
of
Wefollow,
it
allows
you
to
see
the
network
of
influen@al
people
from
your
own
network

16. Social
men@on

17. Social
men@on
Basically,
social
men@on
is
a
kind
of
Google
Alerts,
but
for
Twi%er,
you
are
going
to
be
alert
(into
your
mailbox)
any
@me
you’re
men@oned
on
Twi%er

18. Social
men@on

19. Tweetreach

20. Tweetreach
Tweetreach
allows
you
to
see
the
total
exposure
that
each
tweet
has
generated.
You
can
also
see,
which
users
are
you’re
‘ambassadors’
and
how
engaged
they
are.

21. Tweetreach

22. Kred

23. Kred
Kred
is
not
par@cularly
specialised
and
usefull
to
promote
a
business
online
But
I
would
recommend
it,
to
have
a
quick
check-­‐up
of
your
situa@on
on
twi%er
when
you
don’t
have
the
@me

24. Recommenda@ons
• All
these
pla3orms
are
more
powerful
and
gain
in
relevance
when
you
use
all
of
them
at
the
same
@me.
• The
idea
is
to
increase
your
numbers
of
followers,
for
sure,
but
also
to
develop
the
right
network,
to
be
influen@al
into
the
right
community,
to
iden@fy
your
influencers,
and
es@mate
how
influen@al
your
are.
• Only
by
using
all
these
pla3orms
you
can
be
sure,
to
deliver
the
right
tweet
within
the
right
community.
And
thanks
to
users’
engagement,
to
have
a
great
exposure
on
twi%er
• Hootsuite
must
became
THE
pla3orm
that
you
use
to
coordinate
your
ac@ons,online