optimisation to improve your visibility online

1. Social Media Guide
BtoB
Business Presence

2. Structure

3. AboutMe
About Me
Centralized Page About Me.
About.me makes it easy for people to learn about you and
find your content.
It’s a static Business Card which centralized they our
presence.
That Page has to link to
LinkedIn/Facebook/Twitter/Google+/Slideshare/Tumblr/Ins
tagram
http://about.me/

4. AboutMe
Analytics
Monthly observed the analytics, see the number of
view and especially which app has been the most
clicked in order to determine which platforms is the
most attractive and which platforms needs to be fixed
Add a about me button to you’re
mail signature
http://about.me/
About

5. Slideshare
Presentations
Slideshare is the platform to post each you’re Presentations– By
extension that could also be a place for you’re accomplished works.
SlideShare is the world's largest community for sharing presentations.
With 60 million monthly visitors and 130 million pageviews, it is amongst
the most visited 200 websites in the world.
The platform has to linked to Facebook/Twitter/Linkedin
And present a link to Aboutme
http://www.slideshare.net/about

6. Slideshare
Analytics
Every time you post something on Slideshare, come
back to analyze the statistics:
-number of view
-like/tweet/linked in
-embed views/views on Slideshare/downloads
…
Every time you post something share it
onTwitter/Facebook/Linkedin
http://www.slideshare.net/about
B to B Place
Besides presentations, SlideShare also supports documents,
PDFs, videos and webinars.
Webinars, this last one is particularly relevant to develop BtoB
business Online.
Social Network works to engage existing consumers, Webinars
works to recruit new ones,
Indirectly Slideshare is the right place to post it.

7. Tumblr
Tumblr
That Platform forms a relay and a
centralization
Of all the external activities and coverage
of
You’re business development
That includes Conferences, Press
Coverage,
Team’s publications, Interview …
Every time you post something share the
post
On Twitter with the adequate Hashtags
(#branding, #futurebrands #business,
#entrepreneurship, #Marketing …)
And on your Personal Facebook account.
Add a summary sentence to the link.
The Tumblr is linked to Facebook and
Twitter
Also add a direct link to About Me
into your tumblr.
(customiize templates)
ABOUT ME
https://www.tumblr.com/login

8. Tumblr
Embedded Media and
Tags
You can choose which can of media you want
to use to your post.
If you post a video from Youtube or Vimeo go
to share the video, once you there choose
integrate url in order to directly put the chosen
video on the Tumblr.
Every time you post something add relevant
tag to the post (that increases the number of
views by 30% at least)
https://www.tumblr.com/login

9. Facebook
Posts/Network/Lists
Facebook is a place to promote Tumblr articles and Slideshare articles. Facebook also present a link to the Aboutme platform.
Here the issue is to extend your in a relevant way.
You must create at least 3 differents lists of friends:
-Close Friends
-Friends
-Acquaintance
Every time you post something select the audience you want to reach between these category.
Every time you add someone, choose a specific category
More informations about facebook settings here :
http://www.slideshare.net/antoinenelis/facebook-tools-settings

10. Twitter
Extend Network/Influence
Extend Network by adding relevant people: Use Wefollow/Mention map
Extend Influence by using relevant and powerful Hashtags, in order to appear into the right lists. Use TweetReach
Link to About Me
More informations about twitter tools here :
http://www.slideshare.net/antoinenelis/twitter-management

11. Twitter
Extend Network
Extend Network by adding relevant people: Use Wefollow/Mention Map.
We follow : Go to we follow and observe which person is the more influent into the
topic that you covering (your hashtags)
Mention Map: once you added the person, go to mention map and observe his
network, some of these people can be interesting to follow, or at least you can see
which hashtags they are using the most.
http://wefollow.com/
http://mentionmapp.com/

12. Twitter
Extend Influence
Extend Influence by using relevant and powerful Hashtags, in order to appear into the
right lists. Use TweetReach
TweetReach: that platforms allows you to see which # has the biggest coverage,
always choose one which has the biggest coverage before posting your tweet.
For Business Development , oriented you’re # in order to reach branding, marketing,
Business communities.
Examples of powerful # : #Branding, #Brand, #Brands, #Futurebrand, #Marketing,
#Mktg, #Contentmarketing, #Startup, #Business …
Also develop a personal #list in order to gain in importance online
http://tweetreach.com/

13. Twitter
Weekly Check-up
In order to see:
- The number of Mention, Retweet
- The growing influence into your’re network
(11 level/each level is on a scale of 1000)
-% of your influence into your communities
-The number of you followers
-…
http://kred.com/

14. Linked in
Professional Profile
Linked in has to be linked to Tumblr and Slideshare and About me
Every time you post a presentation on Slideshare
go to linked in and post it again into a relevant group
in order to precise the reach.

15. Linked in
Extend Network
You can also use Wefollow in order to extend Linkedin network into a relevant way by
adding most influential people from professional field that belong to your profile.

16. Google +
Temporary, a redirecting platforms
Temporary Google + is mainly used as a supplementary platform which add some presence, and has one basic objective:
linked people to the other platforms (About Me, Slideshare, Tumblr, Facebook, Twitter, Linked in, Base Design, Base Now)
But in the future if Google + gain in importance, you should add Tumblr and Slideshare contents on it
(and activate Google+ buttons on these platforms).

17. Card Cloud
Cloud Business Development
Creates your Cloud Business card .
Update and Connecte it to your different
platforms, and Update your V-card from People
that you meet
2 main actions:
Share
Share your card with anyone.
Recipients don't need the app to receive your card.
Track
These cards are intelligent.
Cardcloud remembers whom you met when, where and how.
http://www.cardcloud.com/