Why and how online advertising is succeeding and what you can do to profit from this

1. Click* 2009 Digital and Online Marketing Summit
The Power of Ad Networks
May 2009

2. Agenda
• Introduction
• Benefits to Advertisers
• Every Dollar Counts
• The Effects of the ‘Credit Crunch’
• International Ad Networks
• Local Ad Networks
• Case Studies

3. Introduction
• What is an Ad Network?
• Advertisers Publishers
• Ad Networks Categories
• Display, in-text, online video, mobile, in-game, online-radio, blog, RSS
feeds, email, podcast, widgets
• Ad Network Types
• Representative: Transparent list of sites
• Blind: List not disclosed
• Targeted: Behavioral & Contextual
• Ad Network Models
• CPM: Cost Per Thousand
• CPC: Cost Per Click
• CPL: Cost Per Lead
• CPA: Cost Per Action
• Ad Networks Focus
• General: Run of Network
• Vertical: Channels

4. Benefits to Advertisers
• One-stop shopping
• Flexibility
• Low cost and value for money
• Performance based campaigns
• Results, Results, Results
• High ROI

5. Every Dollar Counts
Giants of different industries spend billions of dollars a
year on advertising
• Accountability
• Interest in the user’s journey
• Post Impression and Post Click Tracking
• Online brand measurement with the use of
Dynamic Logic or Insight Express

6. The Effects of the ‘Credit
Crunch’
• In comparison to 2007 advertising spends declined
by 1.7% in the first 9 months of 2008
• During the same period online advertising
increased by 7%
• Branding budgets are being significantly reduced
• Performance and results are of utmost importance
• Advertisers require full accountability of online
spends
Source: TNS Media Intelligence

7. International Ad Networks
• Tribal Fusion: Serve 20 billion impressions and reach 230 million users a
month worldwide
• 24/7 RealMedia: 5th Largest US Ad Network , developed Open Adstream;
a fully integrated Campaign Management tool
• Vibrant Media: In Content Video advertising using the IntelliTXT platform.
Allowing publishers to generate revenue from non traditional ad
placements
• Ad Pepper: Targeting based on semantics
• RightMedia: Buying and Selling ad exchange, 80K active buyers and
sellers, 8 billion+ daily transactions and 260k creatives in circulation
• Advertising.com: AKA Platform A, reach 9 out of 10 online users,
premium and performance based solutions for advertisers
• Google: Contextual Text, Image and Video advertising

8. Local Ad Networks
• e-Marketing: Delivers 1 Billion Ad Impressions per Month and reaches
23.8 Million Unique Users per Month
• alClick: Large network serving over 10 million ads a day
• Tiger Fish: Reach of over 30,000 locally based consumers across both
Arabic and English content

9. Case Study I: CPM
• Client: Jordan Tourism • Client: Jordan Tourism
Board Board
• Selected Channels • Selected Channels
• Period: 1 Month • Period: 1 Month
• Targeting: GCC, Levant & • Targeting: GCC, Levant &
Egypt Egypt
• Delivered Impressions: • Delivered Impressions:
96,605,716 impressions 127,785,605 impressions
• Delivered Clicks: 100,121 • Delivered Clicks: 229,530
• CTR: 0.10% • CTR: 0.18%

10. Case Study II: CPC
• Client: araby.com
• Client: souq.com • Run of Network
• Run of Network • Period: 3 Months
• Period: 1 Year • Targeting: Pan Arab
• Targeting: KSA • Delivered Impressions:
• Delivered Impressions: 140,770,546 impressions
344,269,771 impressions • Delivered Clicks: 332,674
• Delivered Clicks: • Delivered Search Clicks:
539,610 156,584
• Total Clicks: 489,258

11. Case Study III: CPL
• Client: Etihad Atheeb Telecom – Go Pre-Launch
• Selected channels/sites
• Period: 2 Weeks
• Targeting: KSA
• Delivered Impressions: 49,459,407 impressions
• Delivered Clicks: 95,855
• 43,566 Registrants
– 33,581 During Campaign
– 9,985 Post Campaign

12. Case Study IV: CPA
• Client: bidz.com
• Run of Network
• Period: 3 Months
• Targeting: Worldwide
• Delivered Impressions: 139,800,968 impressions
• Delivered Clicks: 352,959
• CTR: 0.25%
• Sales: 3:1 ratio

13. Q&A
Thank You