3. Darwin gives senior marketeers
the possibility to compare
all online communication
in order to optimize
their mediamix.
We provide the
bigger picture.
25. AWARENESS ACTION APPRECIATION ADVOCACY
Each time your
brand or a mes-
sage you have
sent is seen by
someone.
26. AWARENESS ACTION APPRECIATION ADVOCACY
Each time your Each time
brand or a mes- anyone buys
sage you have something
sent is seen by from you or
someone. expresses his/
her purchase
intentions
27. AWARENESS ACTION APPRECIATION ADVOCACY
Each time your Each time Each time anyone
brand or a mes- anyone buys opts-in to messages
sage you have something from your brand.
sent is seen by from you or
someone. expresses his/
her purchase
intentions
28. AWARENESS ACTION APPRECIATION ADVOCACY
Each time your Each time Each time anyone When someone
brand or a mes- anyone buys opts-in to messages completes an
sage you have something from your brand. action which cre-
sent is seen by from you or ates awareness
someone. expresses his/ for your brand
her purchase with their peers.
intentions