Often times, the initial point of contact between a prospect and an apartment community happens online and in the social space. Once that prospect becomes a resident, he or she might still prefer to interact within the social space. Whether you're using social media to make that initial connection or you're cultivating a long-term relationship with your residents, knowing how to make them feel at home is important. Join Ansley Sudderth, Social Media Training & Development Coordinator with For Rent Media Solutions™ to cover techniques in social hospitality. You'll walk away with newfound knowledge on: -Using social media to incentivize your residents to create conversation -Using Pinterest to help prospects and residents envision their dream living space -Using Facebook to connect and share community events -Using Vine to showcase your features and amenities -And more!

1. Ansley Sudderth
Social Media Training
& Communications
Coordinator
Social Hospitality:
Using Social Media to Make Your Residents
Feel at Home

3. • What Makes Us Feel at Home?
• Techniques to Create and Strengthen Community
Culture
– Facebook
– Instagram
– Pinterest
– Vine
– Twitter
• What You Can Do Today!
• Valuable Links
• Q&A
Agenda

4. Basic Needs

5. Hierarchy of Needs

6. What Makes Us Feel
at Home?

8. WhatMakesYouFeelatHome?
Sense of security/safety
Sense of belonging/community
Basic needs are met
Customer service
Open line of communication

10. Techniques to Create
and Strengthen
Community Culture

12. Events

13. Events
• Welcome to the Neighborhood Social
• Supper Club
• Yappy Hour
• Summer Solstice Pool Party
• Resident Appreciation Party
• 4th of July BBQ
• Town Hall Meeting

14. Welcometothe
Neighborhood
Social

15. Supper Club

16. Yappy Hour

17. Summer Pool Party

18. Events

19. Events

21. Informational Hub
• Use the
‘Schedule
Post’ feature
to post
informational
updates!

24. • Friendly Reminders:
rent, trash, exterminator
• Photo a Day Challenge
• Event Promotion
• Community Check-in
Ways to Use Instagram

25. Friendly Reminders

26. Photo a Day Challenge

27. Photo a Day Challenge
• Create your
own
Instagram
challenge!
• Create a
community
hashtag!

28. Event Promotion

29. Event Promotion

30. Event Promotion

31. Share a Video

33. 1. Home (17.2%)
2. Arts and Crafts (12.4%)
3. Style/Fashion (11.7%)
4. Food (10.5%)
5. Inspiration/Education (9.0%)
6. Holidays/Seasonal (3.9%)
7. Humor (2.1%)
8. Products (2.1%)
9. Travel (1.9%)
10. Kids (1.8%)
Source: RJ Metrics
Top 10 Categories on Pinterest
1. For the Home (3.15%)
2. My Style (1.97%)
3. Products I Love (1.86%)
4. Books Worth Reading (1.68%)
5. Food (1.23%)
6. Favorite Places & Spaces (1.00%)
7. Recipes (0.75%)
8. Craft Ideas (0.74%)
9. Christmas (0.72%)
10. Crafts (0.65%)
10 Most Popular Board Names
CategoriesandBoardNames

34. Lifestyle Content
• Seasonal Boards
• Apartment Décor
– Small Spaces
– Closets
– Organization
• Recipes
• Hobbies
– Fashion/Style
– Sports
• Crafts/DIY
Projects

35. Apartment Staging Ideas

36. MovingTips
Share a link to your
‘Moving Tips’ board
when a new
residents signs a
lease!

37. Moving Tips

38. Resident Event Ideas

40. Be Practical!

41. Be Informational!

43. Community Safety Chats

44. Town HallTwitter Chats

45. WhatYou Can Do
Today

46. • Create a Welcome to the Neighborhood
bag/basket/kit for your residents. Scale it
to your budget.
• After a signed lease agreement/before
move-in date, send a welcome email with
move-in tips and a checklist.
• Provide great customer service!
WhatYou Can DoToday

48. Valuable Links

49. • Your Guide to Making Residents Feel at Home:
http://bit.ly/15fZUGo
• A Beautiful Mess App:
http://abeautifulmessapp.com/
• Creating Staycation Opportunities:
http://bit.ly/19zj9wx
• Ultimate Staycation Guide:
http://bit.ly/1cj0TqA
• Using TAR/TAP? Best Practices of Texting:
http://bit.ly/13awyMK
Valuable Links

51. Q&A

53. http://media-cache-
ak1.pinimg.com/736x/ed/d5/f1/edd5f1747df3bef6954bce17729e8496.jpg
http://media-cache-
ak2.pinimg.com/736x/a4/b3/cd/a4b3cde4cdd323e52a11d843480221f5.jpg
http://www.simplypsychology.org/Hierarchyofneeds.jpg
http://cutestuff.co/wp-content/uploads/2011/08/puppyPoolParty.jpg
http://3.bp.blogspot.com/-dlv1q98o1bI/TkS_8IFNUqI/AAAAAAAAEis/Auv-
uMI9JiE/s1600/RubberDuckyPoolParty.jpg
http://barlowvincentchurchofchrist.com/hp_wordpress/wp-
content/uploads/2012/04/00000.jpg
http://media-cache-
ec4.pinimg.com/736x/4b/a0/ce/4ba0ce313edb4a5214050c85c348151e.jpg
http://media-cache-
ak1.pinimg.com/736x/76/b2/e8/76b2e86c3ef72236293d70593c938f02.jpg
http://cdn.brownstoner.com/wp-content/uploads/2013/05/CrowHill_TownHall.jpg
http://www.oae.co.uk/wp-content/uploads/2012/12/and-the-winner-is-412x333.jpg
Photo and Statistics Credit