User Research is Unnatural (But That's Okay) - IA Summit 2012
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From the perspective of a participant, user research is not very natural. We ask participants to try to act naturally in the artificial environment of a lab, or we impose ourselves on their environment and hope our presence doesn't affect their behavior. We often forget how unnatural user research can be and the negative effects it can have on participants. In this presentation, we'll first examine the ways in which user research can be unnatural. Then we'll discuss ways to minimize or eliminate these unnatural aspects of user research.
