While AMD does not really believe that Intel Corp.-driven ultrabooks will be successful on the market of high-end notebooks, the company reportedly plans to introduce its own platform for low-cost ultrathin laptops powered by its A-series “Trinity” accelerated processing units (APUs).

1. January 18, 2012
batteryfast.co.uk
AMD to Oppose Ultrabooks with Low-Price
Ultra-Thin Laptops
W
hile AMD does not really believe that Intel Intel-powered ultrabooks. Intel poses rather strict
Corp.-driven ultrabooks will be success- requirements on ultrabooks and expects PC makers
ful on the market of high-end notebooks, to produce premium-quality systems that should
the company reportedly plans to introduce its own cost up to $1000, but higher price is also accepted.
platform for low-cost ultrathin laptops powered by Generally, Intel wants ultrabooks to provide ultimate
its A-series “Trinity” accelerated processing units experience at relatively high cost, not be among the
(APUs). The firm will attempt to offer better pricing affordable systems on the market. By contrast, AMD
on such machines and thus initiate a price-war on wants to concentrate on pricing, based on media
the market of ultra-portable PCs. reports.
The price of ultra-thin laptops based on AMD A- What remains to be seen is when AMD-based ultra-
series “Trinity” APUs will be around $500, which thins be available. Some recent reports point to the
http://www.batteryfast.co.uk/battery-technology/amd-to-oppose-ultrabooks-with-low-price-ultra-thin-laptops/
is the price of an average laptop these days. As a fact that AMD plans to commercially introduction
result, AMD-based ultrathin notebooks will be at Trinity only in mid-2012. Previously the firm pro-
least $200 cheaper than machines powered by In- mised to launch its next-generation APUs early in
tel Core i 3000-series “Ivy Bridge” microprocessors. 2012, but looks like the plans have changed and
Lower price is supposed to compensate lower x86 Trinity will be based in the middle of the year.
performance of AMD’s Trinity compared to Intel’s
Ivy Bridge. At the same time, AMD-based ultrathin AMD confirmed plan to introduce Trinity in mid-
machines will offer faster and more capable gra- 2012, but did not detail the low-cost ultrathin laptop
phics engine. Moreover, based on AMD promises, initiative.
it will offer 17W quad-core microprocessors, which
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What is unclear is whether the quality of build of
AMD-based ultra-thin laptops will be on par with
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