Marketers are flocking to social media advertising in order to stay in front of their consumers. What are social ads? And how can you deploy them?

1. Social Ads
Maximize Your Reach
THE INTERNET SUMMIT
NOVEMBER 14, 2013
RALEIGH, NORTH CAROLINA
Ann Marie van den Hurk • Mind The Gap PR
Friday, November 15, 13
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2. Attention Economy
Marketers are flocking to social media advertising in
order to stay in front of their consumers.
Social Media Marketing is heavily used by advertisers
and marketers.
Both free and paid are being deployed.
In 2013, 64% of advertisers plan to increase paid social
media buys.
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Friday, November 15, 13
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3. What is Paid Social Media?
Platforms such as YouTube, Twitter,
and Facebook have options.
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Friday, November 15, 13
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4. Why is desirable?
Easily integrated with
other channels
Cost-effective
Very targeted &
customizable
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Friday, November 15, 13
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5. Before You Drive Off
Purpose of campaign
Plan campaign out.
Decide what your KPIs
are.
Know your audience.
SPOILER ALERT - Social media advertising ROI is hard to
prove given current analytics.
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Friday, November 15, 13
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6. Mind The Gap Public Relations
Public Relations • Crisis Communications • Social Media
Keep Calm and Call Us...
ann@mindthegappr.com
+1 302.563.0992
@amvandenhurk
Buy Social Media Crisis Communications,
Preparing for Preventing, and Surviving a
Public Relations #Fail
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Friday, November 15, 13
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