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Online Reputation
Building and Maintaining
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Sunday, June 8, 14
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Sunday, June 8, 14
“It takes 20 years to build a reputation
and five minutes to ruin it. If you think
about that, you’ll do things differently.”
-- Warren Buffett
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Sunday, June 8, 14
Social Media is Risky
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Sunday, June 8, 14
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Sunday, June 8, 14
But you need to be there.
Your business reputation
may depend on it.
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Sunday, June 8, 14
An’ I don’t
give a
damn
‘Bout my
bad
reputation
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Sunday, June 8, 14
What you need to manage
your online reputation?
Plan
Presence
Listen
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Sunday, June 8, 14
Plan
Have a plan in reputation management
plan in place.
Understand why and how.
It will assist you effectively manage your
online reputation.
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Sunday, June 8, 14
Presence
Have a presence on social media.
Have an updated website.
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Sunday, June 8, 14
Listen
Listening to conversations on social media
is key.
Set-up alerts to your name, brand, and
other important key words.
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Sunday, June 8, 14
Be aware of...
Catfishing
Parody Accounts
Trolls
Activism
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Sunday, June 8, 14
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Sunday, June 8, 14
How to Fix
Rectification Route
Legal Route
Reverse SEO Campaign
Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992
Sunday, June 8, 14
Contact
Ann Marie van den Hurk, APR
Mind The Gap Public Relations, LLC
ann@mindthegappr.com
+1 302.563.0992 mobile
http://mindthegappr.com/online-reputation-
management/
Sunday, June 8, 14
Sunday, June 8, 14

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Managing Online reputation

  • 1. Online Reputation Building and Maintaining Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  • 2. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  • 3. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” -- Warren Buffett Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  • 4. Social Media is Risky Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  • 5. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  • 6. But you need to be there. Your business reputation may depend on it. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  • 7. An’ I don’t give a damn ‘Bout my bad reputation Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  • 8. What you need to manage your online reputation? Plan Presence Listen Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  • 9. Plan Have a plan in reputation management plan in place. Understand why and how. It will assist you effectively manage your online reputation. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  • 10. Presence Have a presence on social media. Have an updated website. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  • 11. Listen Listening to conversations on social media is key. Set-up alerts to your name, brand, and other important key words. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  • 12. Be aware of... Catfishing Parody Accounts Trolls Activism Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  • 13. Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  • 14. How to Fix Rectification Route Legal Route Reverse SEO Campaign Ann Marie van den Hurk • ann@mindthegappr.com • @amvandenhurk •+1 302-563-0992 Sunday, June 8, 14
  • 15. Contact Ann Marie van den Hurk, APR Mind The Gap Public Relations, LLC ann@mindthegappr.com +1 302.563.0992 mobile http://mindthegappr.com/online-reputation- management/ Sunday, June 8, 14