2. Beyoncé Giselle Knowles-Carter was
born on September 4, 1981
 Born and raised in Houston, Texas
 Performed in singing and dancing
competition as a child
 In 1990 she was a lead singer in girl band
Destiny’s Child
 Group had become very successful;
world’s best-selling girl groups


3. Beyoncé became a solo artist and
released her album Dangerously in
Love (2003), and second album B’Day
(2006)
 Beyoncé started acting in a few movies
including Dreamgirls, The Pink Panthers
and Obsessed
 Beyoncé songs are fierce, music is
around love, relationships, and female
empowerment


4. 
Beyoncé posts regularly on Facebook, aside from
advocating her music, tour dates, she advocates for
blackhistory, her charity in beygood which is cause for
people to, well, be good. The consistency in her posts
around her music and life keeps her channel fresh and
keeps fans updated so that they keep coming back

5. Beyoncé has 56,651,453 likes on her Facebook page and
920,632 talking about her Facebook site. Although finding your
audience is not justified by the massive numbers but her
Facebook page has massive amounts of people passionate
about her music and her charities that she is leading. Groups are
proactively engaging in sharing her music, talking about it,
commenting on it, and building a community around her work.

7. Beyonce uses tumblr and Facebook as a means to connect
with her fans, to develop an online community around her
music and career
 She consistently posts her music, links, comments and photos so
that her fans can see and connect with her life, personally and
professionally, you can see connections between her personal
life and her work
 Users can share their thoughts, opinions and provide comments
on the things Beyoncé posts establishing an online community


8. 
Beyoncé consistently posts
pictures of people who have
inspires her along the way of her
music, her music inspires
impendence and essentially
human empowerment and it
depicted through pictures,
photos and her charity
BeyGood, people can use
hashtag #BeyGood as a way to
connect themselves and
become an active participant in
her charities

She provides information on her
life, work, video diaries for fans to
look through and to establish a
deeper connection with her
fans.

9. 
On her site she
tour dates, musics,
promotions for her
fragrance and her
BeyGood charity
that she updates
consistently so that
fans have access
to recent
information,
building an online
community
around her work

11. Beyoncé instagrams pictures of her
performances, updates on her work, her
personal life and things that interests her
 Users like and comments on her pictures
establishing a relationship between her
and her fans


12. Beyoncé fails to use twitter to connect with her fans, she has
a twitter site comprised on 8 tweets but does not tweet fans
or use this social media site as a means to connect and
build a community with fans

13. o Ways in which Beyoncé
converges/overlaps her online
and physical space is through her
BeyGood charity where she asks
people to donate or bring clothes
to her performances and to put it
into a box that is located outside
of where she performs. This works
well since fans engage and build
this community around her work
and connects with her on a
personal level, many fans engage
in her charity work and actually
overlap her online space with
physical space as many people
have brought donations to her
performances.