5. Want to know how the largest search engine in the world
sees your website? Google's Webmaster Tools will give
you loads of information such as the pages that are
indexed, errors found by the Googlebot (dead links), your
search engine rankings for specific search phrases, your
anchor text on inbound links, internal and external link
data, and robots.txt and sitemap data.
8. SEOmoz is one of the leading search engine optimization
(SEO) firms and their website provides a wealth of
information through their blog, articles and tools. Their
Page Strength Tool shows you the "relative importance
and visibility" and the "potential strength and ability of a
page to rank in the search engines." SEOmoz provides a
quick way to get a basic look at the strength of your page.
The Page Strength Tool can be used at:
10. Sitening is another leading SEO firm with several valuable
tools on their website. The SEO Analyzer differs from
SEOmoz's Page Strength Tool in that it checks the internal
structure of your site to determine how well it is
constructed (in terms of search engine optimization). The
structure of a website is the framework for a good SEO
campaign, and Sitening.com's SEO Analyzer will help you
to build the right framework. Sitening.com's SEO Analyzer
can be found at:
12. MikesMarketingTools.com has two tools that every
webmaster should use regularly. The Search Engine
Rankings Tool will show you where your site ranks in
several of the top search engines for a specific word or
phrase. You can save time by using this tool instead of
visiting each search engine and clicking through the search
engine results pages to find your website.
15. The spider simulator shows you "how a search engine
reacts to your pages and what can be done to boost your
usability." Search engine spiders see web pages much
differently than human visitors do. A page may look
attractive and well-designed to a human visitor, but a
search engine spider may not be able to find what it is
looking for. This page is a great tool to assure you that
your site is built for maximum search engine results. The
spider simulator can be used at:
19. Having dead links on your website can frustrate visitors
and damage your search engine rankings. However,
checking all the links on your site manually is not realistic.
Fortunately there are a number of tools online that will
automate the process. The W3 Link Checker will crawl
through your pages and report which links are broken. To
use this tool visit:
21. GoogleRankings.com will show you which words and
phrases appear most frequently on your website
throughout the text of the page, title, headings and meta
tags. This is a useful tool to be certain that your pages are
optimized for the words and phrases that you are
targeting.
23. If you publish a blog, FeedBurner's service is a must have.
Feedburner will provide you with statistics regarding your
blog's feed and you can give your readers the option to
subscribe by email instead of RSS. There are a number of
other features that you can read about at FeedBurner.
With FeedBurner you can always see how many
subscribers you have and how many of them are clicking
through from your feed to your site.