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Managing Business in a
VUCA Environment
A structured approach
                        Piet van der Plas

                        Milan, 0304.2012
An outlook into the future

                   ... There are many things we don’t know
                   and but few things we can learn




        © PwC
                                                             Slide 2
[STR]
Overlapping phenomena
                                      Structural changes in
                                      Business, Operations
                 ... There are many things we don’t know
                 and but few things we can learn Chains
                                      and Supply




        © PwC
                                                          Slide 3
[STR]
Welcome to the 21st Century…




                       Egypt,
                       28.01.11




            Japan,
            11.03.01


        © PwC
                                       Slide 4
[STR]
Future Supply Chains: an easy prediction

                More pressure
                than ever!

                 Globalisation and Demand shift                             COMPLEXITY
                 Cost volatility
                                                                            EXPLOSION
                                                                            (everything depends on
                 Lowering of Customer loyalty                               everything)

                 Increased difficulties in accessing credit

                 Higher expected (and segmented) service levels
                 (velocity, reliability, flexibility)

                 Rising rates of new product launches
                 (combat commoditization, meet increasingly segmented Customer needs)

                 Increasing number of Joint Ventures, Mergers & Acquisitions
                 (achieve geographical coverage, Market penetration, offering broadening)
        © PwC
                                                                                                Slide 5
[STR]
What is a Complex System?
                A complex System is one whose
                properties are not fully explained
                by an understanding of its
                component parts



                  relationship effects relevance

                  non-linearity in relationships

                  unpredictability

                  history debatable relevance


                         Edward Lorenz’s Water Wheel (Amsterdam, Nemo Museum)
        © PwC
                                                                                Slide 6
[CPX]
The Extended Enterprise: a Complex System

         social and relational
         complexity
                                                           velocity


                                             uncertainty




                Structural and continuous
                changes



                                            evolving
                                            interdependencies

        © PwC
                                                                Slide 7
[CPX]
The Extended Enterprise: a Complex System

         social and relational
         complexity
                             Ecological impact                      velocity
                                                      uncertainty

                             Geopolitical impact

                               Economic
                Structural and continuing   impact
                changes

                             Technological impact
                                                     evolving
                                                     interdependencies

        © PwC
                                                                         Slide 8
[CPX]
Welcome to the 21st Century…




                       Egypt,
                       28.01.11




            Japan,
            11.03.01


        © PwC
                                       Slide 9
[STR]
Welcome to VUCA!


        Volatility

        Uncertainty

        Complexity

        Ambiguity


        © PwC
                           Slide 10
[STR]
What does VUCA mean…


        Volatility    High rate of change (Clockspeed)
                      The nature and dynamics of change, and the nature and speed of change
                      forces and change catalysts


        Uncertainty   Unclear present situation and future outcomes
                      The lack of predictability, the prospects for surprise, and the sense of
                      awareness and understanding of issues and events


        Complexity    Multiplicity of key decision factors
                      The multiplex of forces, the confounding of issues and the chaos and
                      confusion that surround an organization


        Ambiguity     Lack of clarity about the meaning of an event
                      The haziness of reality, the potential for misreads, and the mixed
                      meanings of conditions; cause-and-effect confusion




        © PwC
                                                                                      Slide 11
[STR]
Risk defined…
                                                                      The effect of
                                                                      uncertainty on
                                                                      objectives
                                                                      (ISO 31000 –Risk
                                                                      Management)




                The potential that a
                chosen activity will
                lead to an undesirable
                outcome
                (Oxford English Dictionary)
           PROBABILITY
                                        IMPACT                                 GOALS

          Senior director supply chain, for medical equipment company :
          “Anything that holds me back from delivering to the customer
          whether it be long term or short term is classified as a risk.”
        © PwC
                                                                                         Slide 12
[STR]
The Risk Management Area

                HI


                KNOWLEDGE OF BUSINESS IMPACT



                                                REALM OF            REALM OF
                                               UNCERTAINTY      RISK MANAGEMENT




                                                  REALM OF          REALM OF
                                                 IGNORANCE         AMBIGUITY



                LO                             KNOWLEDGE OF EVENT LIKELIHOOD   HI

        © PwC
                                                                                    Slide 13
[STR]
Which Risks are to be managed?

                        HI

                                               4                  3
                                            IGNORE ?       STRATEGIC
                                           STRATEGIC          RISK




                        BUSINESS IMPACT
                                              RISK        MANAGEMENT
                                          MANAGEMENT ?




                                              1                   2
                                                           TACTICAL
                                            IGNORE           RISK
                                                          MANAGEMENT


                        LO                     EVENT LIKELYHOOD        HI

        © PwC
                                                                       Slide 14
[STR]
Risk Management: the choices




                Avoidance
                Acceptance
                Mitigation
                –   Postponement
                –   Supply-Side diversification
                –   Demand-Side diversification
                –   Risk sharing
                –
                –
                    Targeted redundancies
                    Anticipation
                                                  TIME   COST
                –   …
        © PwC
                                                            Slide 15
[STR]
Risk Management: a structured approach
          1     Scope definition

          2     Risks identification
                Endogenous – (partly) under supply chain players’ control,
                Exogenous – out of supply chain players’ control
          3     Action areas identification
                What Risks are to be Managed ? – impact versus likelihood

          4     Risk dynamics modeling
                Strategic Network Design, System Dynamics

          5     Risk Management strategies selection
                Avoidance, Acceptance, Mitigation

          6     Risk Management strategies tuning

          7     Trade-offs evaluation and decisions
        © PwC
                                                                             Slide 16
[STR]
Are you prepared to manage the risk?

         Are you aware of your                              What is your ability to
         supply chain risks?                                react?

   What is your framework for supply chain risk      Do you have a budget to implement risk
    management?                                        strategies?
   Have you freed up capacity?                       Have you defined action plans to mitigate
                                                       risks?
   Are risks in the supply chain identified?
                                                      Have you assigned responsibilities to manage
   Which indicators determine the impact and
                                                       risks?
    risks?
                                                      Have you defined your strategy for risk
   What control mechanisms are defined and
                                                       escalation?
    validated?
                                                      What are the plans for business continuity in
   Have you installed a multifunctional team?
                                                       case of supply chain disruptions?
   How often do you review your risks?
                                                      Do you audit your suppliers?




© PwC
                                                                                                 Slide 17
Surviving in a VUCA environment


        Volatility
                      Vision
        Uncertainty
                      Understanding
        Complexity
                      Clarity
        Ambiguity
                      Agility

        © PwC
                                          Slide 18
[STR]
What does VUCA mean…


        Vision          Have a clear intent, create a future state



        Understanding   Look, listen, understand the system you’re in



        Clarity         Make sense out of the (apparent) chaos



        Agility         Privilege wirearchy (1), not hierarchy
                        (1)    "Wirearchy is a dynamic flow of power and authority based on: knowledge, trust,
                              credibility, focus on results enabled by interconnected people and technology"
                              (Jon Husband, 1999)




        © PwC
                                                                                                            Slide 19
[STR]
The VUCA style

                Flexible, decentralized empowered networks with
                a structure of strategic intents



                                           Learning through extensive
                                            experiences, scenarios and rapid
                                               P-D-C-A cycles




                                                       Strategic sense-making
                                                       beyond operational
                                                       problem-solving




        © PwC
                                                                          Slide 20
[STR]
Add closing statement here...
PwC | Consulting – Strategy & Operations

  Dott. Roberto Crippa CPIM                                                          ir. Piet van der Plas CPIM

  Tel: +31 (0)88 792 29 54 | Mobile: +39 348 85 95 060                               Tel: +31 (0)88 792 29 32 | Mobile: +31 (0)6 43 57 13 61
  Email roberto.crippa@nl.pwc.com                                                    Email piet.van.der.plas@nl.pwc.com




© PwC. All rights reserved. Not for further distribution without the permission of PwC. "PwC"
refers to the network of member firms of PricewaterhouseCoopers International Limited
(PwCIL), or, as the context requires, individual member firms of the PwC network. Each
member firm is a separate legal entity and does not act as agent of PwCIL or any other
member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or
liable for the acts or omissions of any of its member firms nor can it control the exercise of their
professional judgment or bind them in any way. No member firm is responsible or liable for the
acts or omissions of any other member firm nor can it control the exercise of another member
firm's professional judgment or bind another member firm or PwCIL in any way.

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Managing Business in a VUCA Environment

  • 1. www.pwc.nl Managing Business in a VUCA Environment A structured approach Piet van der Plas Milan, 0304.2012
  • 2. An outlook into the future ... There are many things we don’t know and but few things we can learn © PwC Slide 2 [STR]
  • 3. Overlapping phenomena Structural changes in Business, Operations ... There are many things we don’t know and but few things we can learn Chains and Supply © PwC Slide 3 [STR]
  • 4. Welcome to the 21st Century… Egypt, 28.01.11 Japan, 11.03.01 © PwC Slide 4 [STR]
  • 5. Future Supply Chains: an easy prediction More pressure than ever! Globalisation and Demand shift COMPLEXITY Cost volatility EXPLOSION (everything depends on Lowering of Customer loyalty everything) Increased difficulties in accessing credit Higher expected (and segmented) service levels (velocity, reliability, flexibility) Rising rates of new product launches (combat commoditization, meet increasingly segmented Customer needs) Increasing number of Joint Ventures, Mergers & Acquisitions (achieve geographical coverage, Market penetration, offering broadening) © PwC Slide 5 [STR]
  • 6. What is a Complex System? A complex System is one whose properties are not fully explained by an understanding of its component parts relationship effects relevance non-linearity in relationships unpredictability history debatable relevance Edward Lorenz’s Water Wheel (Amsterdam, Nemo Museum) © PwC Slide 6 [CPX]
  • 7. The Extended Enterprise: a Complex System social and relational complexity velocity uncertainty Structural and continuous changes evolving interdependencies © PwC Slide 7 [CPX]
  • 8. The Extended Enterprise: a Complex System social and relational complexity Ecological impact velocity uncertainty Geopolitical impact Economic Structural and continuing impact changes Technological impact evolving interdependencies © PwC Slide 8 [CPX]
  • 9. Welcome to the 21st Century… Egypt, 28.01.11 Japan, 11.03.01 © PwC Slide 9 [STR]
  • 10. Welcome to VUCA! Volatility Uncertainty Complexity Ambiguity © PwC Slide 10 [STR]
  • 11. What does VUCA mean… Volatility High rate of change (Clockspeed) The nature and dynamics of change, and the nature and speed of change forces and change catalysts Uncertainty Unclear present situation and future outcomes The lack of predictability, the prospects for surprise, and the sense of awareness and understanding of issues and events Complexity Multiplicity of key decision factors The multiplex of forces, the confounding of issues and the chaos and confusion that surround an organization Ambiguity Lack of clarity about the meaning of an event The haziness of reality, the potential for misreads, and the mixed meanings of conditions; cause-and-effect confusion © PwC Slide 11 [STR]
  • 12. Risk defined… The effect of uncertainty on objectives (ISO 31000 –Risk Management) The potential that a chosen activity will lead to an undesirable outcome (Oxford English Dictionary) PROBABILITY IMPACT GOALS Senior director supply chain, for medical equipment company : “Anything that holds me back from delivering to the customer whether it be long term or short term is classified as a risk.” © PwC Slide 12 [STR]
  • 13. The Risk Management Area HI KNOWLEDGE OF BUSINESS IMPACT REALM OF REALM OF UNCERTAINTY RISK MANAGEMENT REALM OF REALM OF IGNORANCE AMBIGUITY LO KNOWLEDGE OF EVENT LIKELIHOOD HI © PwC Slide 13 [STR]
  • 14. Which Risks are to be managed? HI 4 3 IGNORE ? STRATEGIC STRATEGIC RISK BUSINESS IMPACT RISK MANAGEMENT MANAGEMENT ? 1 2 TACTICAL IGNORE RISK MANAGEMENT LO EVENT LIKELYHOOD HI © PwC Slide 14 [STR]
  • 15. Risk Management: the choices Avoidance Acceptance Mitigation – Postponement – Supply-Side diversification – Demand-Side diversification – Risk sharing – – Targeted redundancies Anticipation TIME COST – … © PwC Slide 15 [STR]
  • 16. Risk Management: a structured approach 1 Scope definition 2 Risks identification Endogenous – (partly) under supply chain players’ control, Exogenous – out of supply chain players’ control 3 Action areas identification What Risks are to be Managed ? – impact versus likelihood 4 Risk dynamics modeling Strategic Network Design, System Dynamics 5 Risk Management strategies selection Avoidance, Acceptance, Mitigation 6 Risk Management strategies tuning 7 Trade-offs evaluation and decisions © PwC Slide 16 [STR]
  • 17. Are you prepared to manage the risk? Are you aware of your What is your ability to supply chain risks? react?  What is your framework for supply chain risk  Do you have a budget to implement risk management? strategies?  Have you freed up capacity?  Have you defined action plans to mitigate risks?  Are risks in the supply chain identified?  Have you assigned responsibilities to manage  Which indicators determine the impact and risks? risks?  Have you defined your strategy for risk  What control mechanisms are defined and escalation? validated?  What are the plans for business continuity in  Have you installed a multifunctional team? case of supply chain disruptions?  How often do you review your risks?  Do you audit your suppliers? © PwC Slide 17
  • 18. Surviving in a VUCA environment Volatility Vision Uncertainty Understanding Complexity Clarity Ambiguity Agility © PwC Slide 18 [STR]
  • 19. What does VUCA mean… Vision Have a clear intent, create a future state Understanding Look, listen, understand the system you’re in Clarity Make sense out of the (apparent) chaos Agility Privilege wirearchy (1), not hierarchy (1) "Wirearchy is a dynamic flow of power and authority based on: knowledge, trust, credibility, focus on results enabled by interconnected people and technology" (Jon Husband, 1999) © PwC Slide 19 [STR]
  • 20. The VUCA style Flexible, decentralized empowered networks with a structure of strategic intents Learning through extensive experiences, scenarios and rapid P-D-C-A cycles Strategic sense-making beyond operational problem-solving © PwC Slide 20 [STR]
  • 21. Add closing statement here... PwC | Consulting – Strategy & Operations Dott. Roberto Crippa CPIM ir. Piet van der Plas CPIM Tel: +31 (0)88 792 29 54 | Mobile: +39 348 85 95 060 Tel: +31 (0)88 792 29 32 | Mobile: +31 (0)6 43 57 13 61 Email roberto.crippa@nl.pwc.com Email piet.van.der.plas@nl.pwc.com © PwC. All rights reserved. Not for further distribution without the permission of PwC. "PwC" refers to the network of member firms of PricewaterhouseCoopers International Limited (PwCIL), or, as the context requires, individual member firms of the PwC network. Each member firm is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way. No member firm is responsible or liable for the acts or omissions of any other member firm nor can it control the exercise of another member firm's professional judgment or bind another member firm or PwCIL in any way.