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Anne Caroline Machado Rampim
Danieli Lemes de Carvalho
2013
Operadora Controlador
Celulares
(Milhares)
Market
Share
1ª Vivo Telefônica 75.988 28,78%
2ª Tim Telecom Italia 71.232 26,98%
3ª Claro América Móvil 66.308 25,11%
4ª Oi
AG, LaFonte,
BNDES, Fundos
e Portugal
Telecom
49.494 18,74%
29,75% 29,71% 29,54% 29,08% 28,91% 28,83%
28,78%
23,63% 25,14%
26,46% 26,88% 26,92% 26,88%
26,98%25,52% 25,44%
24,93% 24,92% 25,00% 25,12%
25,11%
20,73%
19,35% 18,78% 18,81% 18,85% 18,83%
18,74%
2009 2010 2011 2012 Jan-13 Feb-13 Mar-13
vivo tim claro oi
Operadora 2009 2010 2011 2012 jan/13 fev/13
Vivo 51.744 60.293 71.554 76.137 75.806 75.838
Tim 41.115 51.028 64.083 70.376 70.598 70.697
Claro 44.401 51.638 60.380 65.238 65.556 66.071
Oi 36.054 39.273 45.484 49.238 49.438 49.521
Entre 2009 2010 2011 2012 jan/13 fev/13
Vivo e Tim 10.629 9.265 7.470 5.761 5.208 5.141
Tim e Claro -3.286 -610 3.704 5.138 5.042 4.626
Claro e Oi 8.347 12.365 14.895 16.001 16.118 16.550
Milhares 2009 2010 2011 2012 jan/13 fev/13 mar/13
Vivo 6.799 8.548 11.261 4.584 -331 32 150
Tim 4.698 9.913 13.055 6.293 222 99 536
Claro 5.669 7.237 8.741 4.859 317 515 238
Oi 6.062 3.218 6.211 3.753 201 83 -27
*dados mar/2013
Market share das principais operadoras brasileiras de celular

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Market share das principais operadoras brasileiras de celular

  • 1. Anne Caroline Machado Rampim Danieli Lemes de Carvalho 2013
  • 2. Operadora Controlador Celulares (Milhares) Market Share 1ª Vivo Telefônica 75.988 28,78% 2ª Tim Telecom Italia 71.232 26,98% 3ª Claro América Móvil 66.308 25,11% 4ª Oi AG, LaFonte, BNDES, Fundos e Portugal Telecom 49.494 18,74%
  • 3. 29,75% 29,71% 29,54% 29,08% 28,91% 28,83% 28,78% 23,63% 25,14% 26,46% 26,88% 26,92% 26,88% 26,98%25,52% 25,44% 24,93% 24,92% 25,00% 25,12% 25,11% 20,73% 19,35% 18,78% 18,81% 18,85% 18,83% 18,74% 2009 2010 2011 2012 Jan-13 Feb-13 Mar-13 vivo tim claro oi
  • 4. Operadora 2009 2010 2011 2012 jan/13 fev/13 Vivo 51.744 60.293 71.554 76.137 75.806 75.838 Tim 41.115 51.028 64.083 70.376 70.598 70.697 Claro 44.401 51.638 60.380 65.238 65.556 66.071 Oi 36.054 39.273 45.484 49.238 49.438 49.521
  • 5. Entre 2009 2010 2011 2012 jan/13 fev/13 Vivo e Tim 10.629 9.265 7.470 5.761 5.208 5.141 Tim e Claro -3.286 -610 3.704 5.138 5.042 4.626 Claro e Oi 8.347 12.365 14.895 16.001 16.118 16.550
  • 6. Milhares 2009 2010 2011 2012 jan/13 fev/13 mar/13 Vivo 6.799 8.548 11.261 4.584 -331 32 150 Tim 4.698 9.913 13.055 6.293 222 99 536 Claro 5.669 7.237 8.741 4.859 317 515 238 Oi 6.062 3.218 6.211 3.753 201 83 -27