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ANNE BENOIT-RENARD
     DIGITAL MEDIA MANAGER

Design & run digital media services       Define and manage proposals
    •   Brand sites                           •   Strategic plans
    •   Social Media                          •   Business plans
    •   Virtual World                         •   Marketing plans
    •   Video/VOD
    •   E-commerce                        Plan, monitor & review
    •   BtoB /BtoC markets                digital business indicators

                                          Select, hire & manage digital
Design, implement & monitor E marketing
    •   Online marketing plans
                                          talents
    •   Online ad campaigns               Negotiate value-added deals with
                                          trafic, content & technology partners
ANNE BENOIT-RENARD
   DIGITAL MEDIA MANAGER

MANAGE
successful consumer web sites & social media services        1
cost efficient on line ad campaigns                           2
profitable mobile services                                    3
innovative virtual world                                      4
marketing and business development for high tech products     5
highly prized educational content                             6
high ROI on line marketing campaign                           7
digital business planning & monitoring                        8
project management using the best tools                       9
author of several best seller books and acclaimed articles   10
SUCCESSFUL
  CONSUMER
 WEB SITES &
               1
SOCIAL MEDIA
   SERVICES
Head of Content Management
          orange.fr

            Manage, design,
             develop and
           run web contents
       and e-commerce services

          7 years   staff: 15
Content Manager   Orange.fr      100% consumer

             Launch of 40+ consumer online magazine
                  News
                  Entertainment
                  Finance
                  Videos
                  Virtual communities
                  Advertisers’magazines
                  E-commerce
                  Classified ad….


             Negociation of strategic partnership
Content Manager   Orange.fr                                 100% consumer

                  Leader in trafic on the
                  European ISP market
                  10,1 millions
                  Unique visitors

                  17 millions
                  visits

                  42 millions
                  Page View

                  3.5 millions subscribers
                  Newsletters
                   Sources : Nielsen NetRatings, Home&Work, avril 03, Weborama, avril 03, Smart,avril 03
Head of Digital Media
         Lagardere TV
             Design, Develop,
         Manage, Operate, Monitor
           Make profitable digital
Rich Media and Social Media digital services
           2 years        staff: 15
Digital Media Manager      Gulli.fr 100% rich media
                 Rich-Media Site for broadband
                 families
                     Catch up TV
                     Intelligente search engine
                     Casual Gaming
                     Encyclopedia
                     Daily Animation
                     Exclusive Events

                Strategic deals with the best partners
                in content, trafic & technology
Digital Media Manager                                           Gulli.fr 100% rich media
                        Leader in audience on the youth
                        audience under 25 :

                                             743 000
                                             unique visitors

                                             1.2 million
                                             Visits

                                             14.1 million
                                             page view

                                             480 000 subscribers
                                             Newsletter
            Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08
Digital Media Manager     canalj.fr 100% social media

                 Social media site for 7-14 kids
                     Biggest community of hero fans
                      Animated avatars
                      UGC
                      Music playlist
                     Exclusive games, video
                      One clic from any content


                  Strategic deals with the best partners
                  in content, trafic & technology
Digital Media Manager                   canalj.fr 100% social media

45% of trafic come from virtual
communities and UGC
                                  441 000
                                  Unique visitors


                                  580 000
                                  visits


                                  10,7 millions
                                  Viewed Pages


                                  340 000
                                  Newsletter
                                                                                        subscribers



                                   Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08
Digital Manager     Tiji.fr 100% multimedia&safe

                  A 100% safe & multimedia environment
                  for the little ones
                       Creation
                       Drawings
                       Creations
                       Fun design
                       Graphical navigation
                       E commerce

                  Strategic deals with the best partners in
                  content, trafic & technology
Digital Manager   Tiji.fr 100% multimedia&safe
                     Leading data base in France
                     to advertise to parents with
                     young kids

                       271 000
                       Unique visitors

                       360 000
                       Visits

                       15,8 millions
                       Viewed Pages

                       280 000
                       Subscribers Newsletter


                       Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08
Digital Manager Fillestv.fr    100% videos
                     Video Web Site for 15-24 women
                         Fashion
                         Beauty
                         Castings
                         People
                         Social Media

                     VOD / SVOD service
                         Permanent download or rent
                         Monthly fees
                         Data mining for advertisers
                         Exclusive videos
COST EFFICIENT
       ON LINE
 AD CAMPAIGNS
                 2
                     15
Ad Campaign Strategist
                Display
Ad Campaign Strategist
Newsletters    Editorial context for advertisers




 Emailing
 Data mining
Ad Campaign Strategist
 Advertiser
 exposure on
                              Play and win
 Home Page

Video dedicated
to the brand
                             Dedicated
                             advertiser site




Brand teasers
Ad Campaign Strategist
News             Discussions




Blog             Quizz
Ad Campaign Strategist
Online
Surveys                    Online survey
                           for new
                           products




              Ad Video
              content
                                Presentation of
                                the advertisers’
                                videos
 Dedicated
 video home
Ad Campaign Strategist
Games for
Brands
Ad Campaign Strategist




                         Site for
                         Brands
PROFITABLE
    MOBILE
  SERVICES
             3
                 23
Marketer of profitable mobile services
consumer brands
• Launch Wap services
  associated with brand
  sites
• Development of
  « Web to Mobile»
  contents
• Design of Apps for
  Iphones
INNOVATIVE
   VIRTUAL
    WORLD
             4
                 25
Producer                   Gulliland         100% virtual world

A BBC & Lagardère Media coproduction

                             A virtual world of creation & adventure
                                  3D playground
                                  Creative activities (drawings, music, dance,
                                  cartoons, movies…)
                                  Games (quest games and casual gaming )

                             A creative community
                                  Sharing, voting, commenting on creations
                                  Discussions, blog
                                  Tips on the game, activities and level opening
                                  Download of the game
                                  Parental supervision

                             A TV program:
                                  The best creations made in Gulliland are
                                  advertised on Gulli TV
Producer         Gulliland   100% virtual world




           Business plan based
           on recurring BtoC
            revenue streams
MARKETING AND
     BBBUSINESS
DEVELOPMENT FOR
                   5
       HIGH TECH
      PRODUCTS

                       28
Marketing Director
  Everbee networks
      Develop and Market
      High tech products
   for BtoB & BtoC markets
    internet start-up
      2 years   staff: 10
Marketing Director                                    100% high tech



Introducing
Zenbow Internet Protection
Key

  The first USB key that provides a full
suite of security services for families and
professionals
  Available in retail in France and the UK

    « This is the first time ever, we see a security
        solution that can go into the home »
                         David Sullivan
              Senior Director, Consumer Services
                        Yahoo Inc.
Marketing Director                              100% high tech

Designing business strategies to sustain growth

                                                    End Users create
                       OEMs
                                    Retailers      pull by demanding
  Semiconductor         buy          ISP’s
    companies                                       Child Protection, Surf
         buy                                        Control, Performance,
   Software Platform
                                                         Productivity
           +
    Hardware Block
        License




            101               102         105                108
                                                      90% market coverage
HIGHLY PRIZED
 EDUCATIONAL
     CONTENT
                6
                    32
Project manager
of successful multimedia educational content


                         Bibliorom Larousse
                         Linguistic Encyclopaedia
                            Bibliorom offers 6 linguistic
                            dictionary in one CDROM.
                            Bibliorom include 5000 photographs,
                            200 maps et 100 videos and
                            animations. More than 10 000 words
                            are pronounced. All contents can be
                            shared, voted and commented on
                            line.

                         Hundreds of thousand copies sold
Project manager
of successful multimedia educational content


                      Nathan Entrainement
                      Educational programs series
                            More than 10 000 exercises
                            and games in Maths and French to
                            help students in school.
HIGH ROI
   ON LINE
MARKETING
             7
 CAMPAIGN


                 35
Expert in Digital Marketing
from planning to reviews


 Client                                         Client
 Recrutment                                     Stickiness


 SEM                                       Sponsoring
 Affiliation                               Social Media
 Buzz marketing
                                           Newsletter
 SEO
                   Rewards make also
 E-advertising                             Club Membership
 Emailing
                   excellent references!
Author acclaimed book   100% EMarketing

                    This book helps companies to take
                    the right decision when designing
                    their on-line marketing strategy.
                         •How to design an efficient website?
                         •How to be well positioned in the
                         search engines?
                         •How to design an valuable E
                         marketing plan?
                         •How the monitor the results?
                    This book brings answers to questions
                    about on-line Marketing.


                    361 pages   Publisher : Dunod
DIGITAL BUSINESS
      PLANNING &
     MONITORING
                   8
                       38
Monitoring trafic Indicators
                       TiJi - VU NNR                                            Gulli - VU NNR                                       Canal J - NNR

250                                                          400                                                     300
                                                                            341    337           337                 250            266
200                                191                       300
                                         170                                              265                        200      190           199
150                                                                   235                                            150                          160 157
                   122      119                  S é rie 1
                                                             200                                         S é rie 1
                                                                                                                     100                                     Sér ie1
100       94
                                                             100                                                      50
50                                                                                                                     0
 0                                                            0                                                            janv- févr- ma    avr- mai-
      janv-    févr-    mars- avr-08 mai-08                        janv- févr- mars-   avr-   mai-                           08   08 rs-      08  08
       08*      08       08                                          08   08    08      08    08                                       08

                                               +81%                                                    +44%                                                 -17%

               Priorities
                    Back links with niche sites and portals
                    High value content improving SEO
                    SEM




        Trafic breakdown
Monitoring Sales indicators
                       CA net net (en €)
                                                Sales revenues / PAP & Unique Visitor growth                                PAP (en milliers)

                                                                CA net net         PAP
                                                                                                           8 271
                      30 000                                                                                       8500
                      25 000                                                                                       6500
                      20 000                                                                                       4500
                      15 000                            2 325
                                                                                                                   2500
                      10 000
                       5 000                                                                                       500
                           0                                                                                       -1500



                                        m


                                        ju




                                        no




                                        m
                                        ja


                                        m




                                        se




                                        ja


                                        m
                                          ai


                                          il -




                                          ai
                                          nv




                                          nv
                                           ar




                                           ar
                                           pt


                                           v-
                                              -0




                                              -0
                                              07
                                               s-




                                               s-
                                               -0




                                               -0
                                               -0


                                               07
                                                 7




                                                 8
                                                  07




                                                  08
                                                  7




                                                  8
                                                  7
                       CA net net (en €)                                                                            VU (en milliers)

                                                                  CA net net         VU
                      30 000                                                                                  337 350
                      25 000                             225                                                         250
                      20 000
                      15 000                                                                                         150
                      10 000                                                                                         50
                       5 000
                           0                                                                                         -50
                                         ja      m        m       ju         se        no      ja      m       m
                                           nv     ar       ai       il -        pt       v-      nv     ar      ai
                                             -0     s-       -0         07        -0        07     -0     s-      -0
                                               7       07       7                    7               8      08       8

Source : PAP = Smartadverver / UV = NielsenNetRatings
Monitoring financial indicators
       Costs, margins & Operating Results                                                                      Filles TV
               P&L Total pôle jeunesse (Gulli + Canal J + Tiji + Filles TV + monde virtuel)                                                CA net régie-display
                                                                                                                                                                                                 Revenues
     2500                                                  2312
                                                                                                  CA
                                                                                                                                                25                                               mapping
                                                                                                  COUTS
                       2051
                                                                                                  RESOP
                                                                                                                                                20
     2000                                                                               1863
                                                                                                                 Opé spéciales                                           CA multimedia
                                                                                                                                                15
     1500
                1267                               1220                                                                                         10
     1000                                                                                                                                        5
                                                                                 565
                                                                                                                                                 0
K€




      500


        0                                                                                                 Location fichiers                                                    Ventes contenus
              CA pub/VU (€/an)
      -500
                       2007
                               -784
     -1000
                                                                   -1092
     -1500                                                                                     -1298                      Vente en ligne                          Liens sponso
                       EFA 1                              BUDGET                        2007




             Revenues breakdown                                                                                 Sales/UV
                                                                                                          4                                                             3,74
                                      Gulli                                                                                                                                                      Industry
                                                                                                                                                                                                 business
                                                                                                          3
                                       CA autr e                                                                                                                                                 ratios
                                         0%                       CA inter net
                                                                      26%
                                                                                                                          X 2.5                 1,95
                                                                                                                                                                                          Fillestv.com
                                                                                                          2                                                                               Elle.fr
                                                                                                                                                                                          Auféminin



                 CA                                                                                       1            0,77
             télématique
                74%


                                                                                                          0
                                                                                                                   Fillestv.com                Elle.fr               Auféminin
PROJECT
  MANAGEMENT
USING THE BEST
                 9
        TOOLS


                     42
Project documentation: VISIO

Other Project management apps
WIKI shared by all team member
Link monitoring
Debugger
Project Planning: MS Project
SEVERAL BEST
 SELLER BOOKS
             10
     AUTHOR of

AND ACCLAIMED
      ARTICLES

                  45
Author




    Un spa che soi                                La zen Attitude            La Detox Attitude
 310 pages / Marabout, 2010
                                                 des paresseuses             des paresseuses
                                               350 pages / Marabout, 2007   280 pages / Marabout, 2009




                                 Plus de tonus                                 Bons plans anti stress
                              148 pages / Marabout, 2005
                                                                                 150 pages / Marabout, 2004
Writer




                                                   Ayurveda medecine in India
Waste management in India
                     See all Anne articles on www.greenzer.fr




Organic farming in Laos                            Forest restoration In Thailand

     A serie of news articles on sustainable growth initiatives in Asia
                          published on MSN.fr and greenzer.fr
ANNE BENOIT-RENARD
   DIGITAL MEDIA MANAGER




       Mobile: 0415 449 509
    Email: anne@annebenoit.com
         Twitter: annebenoit

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Anne Benoit-Renard Portfolio

  • 1. ANNE BENOIT-RENARD DIGITAL MEDIA MANAGER Design & run digital media services Define and manage proposals • Brand sites • Strategic plans • Social Media • Business plans • Virtual World • Marketing plans • Video/VOD • E-commerce Plan, monitor & review • BtoB /BtoC markets digital business indicators Select, hire & manage digital Design, implement & monitor E marketing • Online marketing plans talents • Online ad campaigns Negotiate value-added deals with trafic, content & technology partners
  • 2. ANNE BENOIT-RENARD DIGITAL MEDIA MANAGER MANAGE successful consumer web sites & social media services 1 cost efficient on line ad campaigns 2 profitable mobile services 3 innovative virtual world 4 marketing and business development for high tech products 5 highly prized educational content 6 high ROI on line marketing campaign 7 digital business planning & monitoring 8 project management using the best tools 9 author of several best seller books and acclaimed articles 10
  • 3. SUCCESSFUL CONSUMER WEB SITES & 1 SOCIAL MEDIA SERVICES
  • 4. Head of Content Management orange.fr Manage, design, develop and run web contents and e-commerce services 7 years staff: 15
  • 5. Content Manager Orange.fr 100% consumer Launch of 40+ consumer online magazine News Entertainment Finance Videos Virtual communities Advertisers’magazines E-commerce Classified ad…. Negociation of strategic partnership
  • 6. Content Manager Orange.fr 100% consumer Leader in trafic on the European ISP market 10,1 millions Unique visitors 17 millions visits 42 millions Page View 3.5 millions subscribers Newsletters Sources : Nielsen NetRatings, Home&Work, avril 03, Weborama, avril 03, Smart,avril 03
  • 7. Head of Digital Media Lagardere TV Design, Develop, Manage, Operate, Monitor Make profitable digital Rich Media and Social Media digital services 2 years staff: 15
  • 8. Digital Media Manager Gulli.fr 100% rich media Rich-Media Site for broadband families Catch up TV Intelligente search engine Casual Gaming Encyclopedia Daily Animation Exclusive Events Strategic deals with the best partners in content, trafic & technology
  • 9. Digital Media Manager Gulli.fr 100% rich media Leader in audience on the youth audience under 25 : 743 000 unique visitors 1.2 million Visits 14.1 million page view 480 000 subscribers Newsletter Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08
  • 10. Digital Media Manager canalj.fr 100% social media Social media site for 7-14 kids Biggest community of hero fans Animated avatars UGC Music playlist Exclusive games, video One clic from any content Strategic deals with the best partners in content, trafic & technology
  • 11. Digital Media Manager canalj.fr 100% social media 45% of trafic come from virtual communities and UGC 441 000 Unique visitors 580 000 visits 10,7 millions Viewed Pages 340 000 Newsletter subscribers Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08
  • 12. Digital Manager Tiji.fr 100% multimedia&safe A 100% safe & multimedia environment for the little ones Creation Drawings Creations Fun design Graphical navigation E commerce Strategic deals with the best partners in content, trafic & technology
  • 13. Digital Manager Tiji.fr 100% multimedia&safe Leading data base in France to advertise to parents with young kids 271 000 Unique visitors 360 000 Visits 15,8 millions Viewed Pages 280 000 Subscribers Newsletter Sources : Nielsen NetRatings, Home&Work, avril 08, Weborama, avril 08Smart,avril 08
  • 14. Digital Manager Fillestv.fr 100% videos Video Web Site for 15-24 women Fashion Beauty Castings People Social Media VOD / SVOD service Permanent download or rent Monthly fees Data mining for advertisers Exclusive videos
  • 15. COST EFFICIENT ON LINE AD CAMPAIGNS 2 15
  • 17. Ad Campaign Strategist Newsletters Editorial context for advertisers Emailing Data mining
  • 18. Ad Campaign Strategist Advertiser exposure on Play and win Home Page Video dedicated to the brand Dedicated advertiser site Brand teasers
  • 19. Ad Campaign Strategist News Discussions Blog Quizz
  • 20. Ad Campaign Strategist Online Surveys Online survey for new products Ad Video content Presentation of the advertisers’ videos Dedicated video home
  • 22. Ad Campaign Strategist Site for Brands
  • 23. PROFITABLE MOBILE SERVICES 3 23
  • 24. Marketer of profitable mobile services consumer brands • Launch Wap services associated with brand sites • Development of « Web to Mobile» contents • Design of Apps for Iphones
  • 25. INNOVATIVE VIRTUAL WORLD 4 25
  • 26. Producer Gulliland 100% virtual world A BBC & Lagardère Media coproduction A virtual world of creation & adventure 3D playground Creative activities (drawings, music, dance, cartoons, movies…) Games (quest games and casual gaming ) A creative community Sharing, voting, commenting on creations Discussions, blog Tips on the game, activities and level opening Download of the game Parental supervision A TV program: The best creations made in Gulliland are advertised on Gulli TV
  • 27. Producer Gulliland 100% virtual world Business plan based on recurring BtoC revenue streams
  • 28. MARKETING AND BBBUSINESS DEVELOPMENT FOR 5 HIGH TECH PRODUCTS 28
  • 29. Marketing Director Everbee networks Develop and Market High tech products for BtoB & BtoC markets internet start-up 2 years staff: 10
  • 30. Marketing Director 100% high tech Introducing Zenbow Internet Protection Key The first USB key that provides a full suite of security services for families and professionals Available in retail in France and the UK « This is the first time ever, we see a security solution that can go into the home » David Sullivan Senior Director, Consumer Services Yahoo Inc.
  • 31. Marketing Director 100% high tech Designing business strategies to sustain growth End Users create OEMs Retailers pull by demanding Semiconductor buy ISP’s companies Child Protection, Surf buy Control, Performance, Software Platform Productivity + Hardware Block License 101 102 105 108 90% market coverage
  • 33. Project manager of successful multimedia educational content Bibliorom Larousse Linguistic Encyclopaedia Bibliorom offers 6 linguistic dictionary in one CDROM. Bibliorom include 5000 photographs, 200 maps et 100 videos and animations. More than 10 000 words are pronounced. All contents can be shared, voted and commented on line. Hundreds of thousand copies sold
  • 34. Project manager of successful multimedia educational content Nathan Entrainement Educational programs series More than 10 000 exercises and games in Maths and French to help students in school.
  • 35. HIGH ROI ON LINE MARKETING 7 CAMPAIGN 35
  • 36. Expert in Digital Marketing from planning to reviews Client Client Recrutment Stickiness SEM Sponsoring Affiliation Social Media Buzz marketing Newsletter SEO Rewards make also E-advertising Club Membership Emailing excellent references!
  • 37. Author acclaimed book 100% EMarketing This book helps companies to take the right decision when designing their on-line marketing strategy. •How to design an efficient website? •How to be well positioned in the search engines? •How to design an valuable E marketing plan? •How the monitor the results? This book brings answers to questions about on-line Marketing. 361 pages Publisher : Dunod
  • 38. DIGITAL BUSINESS PLANNING & MONITORING 8 38
  • 39. Monitoring trafic Indicators TiJi - VU NNR Gulli - VU NNR Canal J - NNR 250 400 300 341 337 337 250 266 200 191 300 170 265 200 190 199 150 235 150 160 157 122 119 S é rie 1 200 S é rie 1 100 Sér ie1 100 94 100 50 50 0 0 0 janv- févr- ma avr- mai- janv- févr- mars- avr-08 mai-08 janv- févr- mars- avr- mai- 08 08 rs- 08 08 08* 08 08 08 08 08 08 08 08 +81% +44% -17% Priorities Back links with niche sites and portals High value content improving SEO SEM Trafic breakdown
  • 40. Monitoring Sales indicators CA net net (en €) Sales revenues / PAP & Unique Visitor growth PAP (en milliers) CA net net PAP 8 271 30 000 8500 25 000 6500 20 000 4500 15 000 2 325 2500 10 000 5 000 500 0 -1500 m ju no m ja m se ja m ai il - ai nv nv ar ar pt v- -0 -0 07 s- s- -0 -0 -0 07 7 8 07 08 7 8 7 CA net net (en €) VU (en milliers) CA net net VU 30 000 337 350 25 000 225 250 20 000 15 000 150 10 000 50 5 000 0 -50 ja m m ju se no ja m m nv ar ai il - pt v- nv ar ai -0 s- -0 07 -0 07 -0 s- -0 7 07 7 7 8 08 8 Source : PAP = Smartadverver / UV = NielsenNetRatings
  • 41. Monitoring financial indicators Costs, margins & Operating Results Filles TV P&L Total pôle jeunesse (Gulli + Canal J + Tiji + Filles TV + monde virtuel) CA net régie-display Revenues 2500 2312 CA 25 mapping COUTS 2051 RESOP 20 2000 1863 Opé spéciales CA multimedia 15 1500 1267 1220 10 1000 5 565 0 K€ 500 0 Location fichiers Ventes contenus CA pub/VU (€/an) -500 2007 -784 -1000 -1092 -1500 -1298 Vente en ligne Liens sponso EFA 1 BUDGET 2007 Revenues breakdown Sales/UV 4 3,74 Gulli Industry business 3 CA autr e ratios 0% CA inter net 26% X 2.5 1,95 Fillestv.com 2 Elle.fr Auféminin CA 1 0,77 télématique 74% 0 Fillestv.com Elle.fr Auféminin
  • 42. PROJECT MANAGEMENT USING THE BEST 9 TOOLS 42
  • 43. Project documentation: VISIO Other Project management apps WIKI shared by all team member Link monitoring Debugger
  • 45. SEVERAL BEST SELLER BOOKS 10 AUTHOR of AND ACCLAIMED ARTICLES 45
  • 46. Author Un spa che soi La zen Attitude La Detox Attitude 310 pages / Marabout, 2010 des paresseuses des paresseuses 350 pages / Marabout, 2007 280 pages / Marabout, 2009 Plus de tonus Bons plans anti stress 148 pages / Marabout, 2005 150 pages / Marabout, 2004
  • 47. Writer Ayurveda medecine in India Waste management in India See all Anne articles on www.greenzer.fr Organic farming in Laos Forest restoration In Thailand A serie of news articles on sustainable growth initiatives in Asia published on MSN.fr and greenzer.fr
  • 48. ANNE BENOIT-RENARD DIGITAL MEDIA MANAGER Mobile: 0415 449 509 Email: anne@annebenoit.com Twitter: annebenoit