SlideShare uma empresa Scribd logo
1 de 63
Baixar para ler offline
The long term impact of design on the visitor experience:
examination of a museum project after fourteen years of operation.

Tom Hewitt 2013
The Bond Store
Wellington Museum City and Sea
11 May 2013

The Times of London published it’s list of the worlds top 50 museums
The Times list of the 50 best museums was compiled with nominations from:
Stephen Bayley, cultural critic; Mary Beard, classicist;
Rachel Campbell-Johnston, chief art critic, The Times;
Richard Holmes, biographer; Lisa Jardine, historian;
Dan Snow, historian; Erica Wagner, literary editor, The Times; Marina Warner, author

There are 16,000 museums in America, 4000 in the UK and 1400 in Australia and New Zealand
THE TIMES OF LONDON

Top 50 World Museums
1. Smithsonian Institution, Washington DC.
2. British Museum, London.
3. Acropolis Museum, Athens.
4. Sir John Soane's Museum, London.
5. American Museum of Natural History, New York.
6. Imperial War Museum.
7. Topkapi Palace Museum, Istanbul.
8. Palace of Versailles, France.
9. Victoria & Albert Museum, London.
10. National Museum of China, Beijing.
11. Pitt Rivers Museum, Oxford.
12. Science Museum, London.
13. Israel Museum, Jerusalem.
14. Emperor Qin Shi Huang's Mausoleum Site Museum, Xian, China.
15. Hunterian Museum, Royal College of Surgeons, London.
16. Jewish Museum, Berlin.
17. Canadian Museum of Civilisation, Ottawa.
18. Ashmolean Museum, Oxford.
19. Neues Museum, Berlin.
20. Centrale Montemartini Museum, Rome.
21. Natural History Museum, London.
22. Museum of the Moving Image, New York.
23. Musée national du Moyen Age, Paris.
24. Museum of Jurassic Technology, Los Angeles
25. Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, Mumbai.
26. Die Neue Sammlung, Munich.
27. Hiroshima Peace Memorial Museum.
28. Pergamon Museum, Berlin.
29. Museum of Natural History, Vienna.
30. Egyptian Museum, Turin.
31. Portsmouth Historic Dockyard, England.
32. Vasa Museum, Stockholm.
33. Bob Marley Museum, Kingston, Jamaica.
34. Australian Museum, Sydney.
35. Museo dell' Automobile, Turin.
36. Salar Jung Museum, Hyderabad, India.
37. Boerhaave Museum, Netherlands.
38. Luxor Museum, Egypt.
39. Zeugma Mosaic Museum, Turkey.
40. Coleridge Cottage, Somerset, England.
41. Museum of Wellington City & Sea, New Zealand.
42. Robben Island Museum, South Africa.
43. Museo Nacional de Antropologia, Mexico City.
44. Viking Ship Museum, Oslo.
45. Grande Galerie d'evolution, Paris.
46. Intrepid Sea, Air & Space Museum, New York.
47. National Museum of Ireland.
48. River and Rowing Museum, Henley on Thames.
49. Ghibli Museum, Tokyo.
50. Country Music Hall of Fame, Nashville.
The review
“New Zealand's capital city has a tiny population (smaller than Bristol)
but a great heritage, as this museum proves.
Set on three floors, it takes in social and cultural history from
early Maori and European settlement through to its maritime past,
including a memorial to the 1968 Wahine ferry disaster.”

Don't miss
A Millennium Ago, a show about Maori creation legends
The French Second Empire style building 1892
The 1996 Wellington Maritime Museum
Tom Hewitt The long term impact of design on the visitor experience: Analysis of a museum project after thirteen years of operation.
The Main Objectives
To develop a museum which had significant appeal to both the local community and
to visitors to Wellington.

To produce a museum which, although vastly different to Te Papa,
less than 500 metres away,
would compete on visitor appreciation terms.

To maintain the integrity of the heritage building and
create an iconic historic attraction for the City of Wellington.
Te Papa was being developed at the same time, just 500 metres away
Testing the dark-ride approach
Testing the maritime museum approach
Early planning concepts
If ignored, the building was likely to either be blown over,
collapse in an earthquake
or gradually sink in the harbour
The primary themes
Level 3
Wellington 100 years ago and 1000 years ago

Level 2
Maritime History, the Harbour Board Room and the Wahine Disaster

Level 1 – Entry
Reception, Retail, The Bond Store, Temporary Exhibitions
Tom Hewitt The long term impact of design on the visitor experience: Analysis of a museum project after thirteen years of operation.
ORIENTATION
“when visitors know where they are in a building,
they can better understand their
location within the narrative presented to them”
(Wineman and Peponis 2009)
The concept for the central staircase and atrium
The external
access tower
The visitor’s experience must be seen as
a whole or gestalt
(Falk & Dierking 1992)
“exhibition as the stage”
(Schittich 2009)

“Each exhibition is a production, like a theatrical production,
and like a play, it is a specific work of culture
with game rules of its own”
(Pearce 1992)

“Museums as a form of theatre”
(Yellis 2010)
“the most interesting label ever written might as well not exist
if it is not read by the visitor”
(Bitgood 1994 and 2011).

“Museums are not effective or efficient communicators of
large amounts of information.
People do not read very well standing up….”
(Skramstad 1999) .
“A Museum is not a book”

(Sweeny 1976)
The visitor experience
Diagram produced by the Museum in 2008
The vertical film feature
Tom Hewitt The long term impact of design on the visitor experience: Analysis of a museum project after thirteen years of operation.
Tom Hewitt The long term impact of design on the visitor experience: Analysis of a museum project after thirteen years of operation.
Level one
The recreated Bond Store
Tom Hewitt The long term impact of design on the visitor experience: Analysis of a museum project after thirteen years of operation.
Level One
The temporary exhibition space
Tom Hewitt The long term impact of design on the visitor experience: Analysis of a museum project after thirteen years of operation.
Level two
Wellington’s Maritime history
Level two
The 1925 Board Room
Level two
Wellington’s Maritime history
Level two
The Wahine Story
Maritime Interactive Zone
Tom Hewitt The long term impact of design on the visitor experience: Analysis of a museum project after thirteen years of operation.
Level three
Wellington 100 years ago
Level three
Wellington 100 years ago
Level three
A millennium ago – Creation legends
The storeroom set and ‘stage’
“there was much lower support for the creations legends and
this was potentially influencing the Board’s decision
not to proceed with this feature when money became an issue.

I recall you and Michael having to work hard to convince the Board that we
needed a feature on each floor to draw visitors to each part of museum”.

(Gilberthorpe 30 October 2012)
Tom Hewitt The long term impact of design on the visitor experience: Analysis of a museum project after thirteen years of operation.
Tom Hewitt The long term impact of design on the visitor experience: Analysis of a museum project after thirteen years of operation.
Level three
A MILLENNIUM AGO
“Must be seen to be disbelieved”
Wellington Press December 1999
Tom Hewitt The long term impact of design on the visitor experience: Analysis of a museum project after thirteen years of operation.
14 years on
ProDesign Magazine 2001
From the book What is Exhibition Design by
Lorenc, Skolnick and Berger 2007
“I should tell you that in the course of my 'world tour' I visited almost
300 museums, and the Museum of Wellington is in my top three:
I thought it delivered a fantastic experience, with wonderful
and extensive content engagingly presented…..”

(Loic Tallon, author of Digital Technologies and the museum experience,
at the American Museums Association Conference 2008)
Museum of Wellington City and Sea
Housed in the former Bond Store on Queens Wharf is the recently revitalized
Museum of Wellington City and Sea.
Being in such close proximity to Te Papa, you might think its attempt to compete and woo visitors
was an exercise in futility, but this museum is actually superb and, in its own way,
competes favourably with Te Papa. The multi-levelled design of the interior is modern yet rustic,
maintaining the feel of its former function and the modern dose of sensual bombardment
it now houses is very powerful.
As the name suggests the emphasis is on local history, with a particular maritime bent.
Of note is the Wahine Disaster Gallery and the state-of-the-art holographic display on Maori legends.
The Wahine was a passenger ferry that came to grief at the harbour entrance in 1968
with the loss of 51 lives. Original film footage set to a highly dramatic score
documents the chilling series of events.
The 3D and holographic mix of the Maori legend display is simply stunning and is a fantastic example of how
technology has injected new life into museums as a whole. Recommended.
Darroch Donald

Footprint, a guide to New Zealand 2008
Internet reviews – 15 May 2013
Tripadvisor –’the world’s Largest Travel Site’
160 reviews
89 Excellent
60 very good
9 average
2 poor

39 specifically mention the Wahine exhibit
27 specifically mention the Maori Creation Legends
23 compare the museum favourably with Te Papa
Is technology a prime reason for the museum’s success?
“This is a great place to see the history of Wellington lade out (sic) in a
modern museum with the latest technology and its FREE”
Visited April 2013
Technology and holograms or simply a Pepper’s ghost
“When people think about the future they often fixate on
technology”
Exhibit Design for the Future, George Jacob 2011
What went right?
Honouring the history of the building ?
The designer(s) as auteur ?
The location – credibility ?
Circulation through the spaces ?

The unique high impact features ?
Coalescence of entertainment and education ?
The Bond Store
Wellington Museum City and Sea development team
Principal designers, creative directors and project managers
Michael Pender and Tom Hewitt
WMT executive officer and project coordinator - John Gilberthorpe
Researcher, interpretive writer and editor - Dr Diana Morrow
Image researcher - Cathy Marr
Maritime themes curator and researcher - Ken Scadden
Assistant curator - Stephanie Gibson
Display designer - Fiona Young
Graphic Designer - Ian Paul Hewitt
Art director - Brian Hocking
Wahine film director - Gaylene Preston
Tall screen film direction and production - Mike Perry and Steve Raines
Creation Legend, and Board Room audio production – Mike and Brian Shirley
Without the support, enthusiasm and endorsement of the Wellington Museums Trust chaired by
firstly Michael Hirschfield and then Sue Driver, and all the Trust members who shared the designers
excitement in the project, the end product could have been much more predictable.
Tom Hewitt The long term impact of design on the visitor experience: Analysis of a museum project after thirteen years of operation.
What the studies show

52% of visitors are from overseas

62% of visitors went for Wellington’s social History.

Highest on the list of enjoyed exhibits were the Wahine gallery and
the Millennium Ago gallery.

65% of visitors stay for more than 1 hour.

More than 35% have had the museum recommended to them.
Tom Hewitt The long term impact of design on the visitor experience: Analysis of a museum project after thirteen years of operation.
How accurate and influential are on line reviews?
Cooperative Research Centre
USER GENERATED CONTENT
The European Travel Commission found that travellers prefer websites like tripadvisor,
which allow for the entering of ratings (up to 5 Stars) rather than
general blog comments, and many believe that state tourism
websites should incorporate UGC features.
Many users are astute enough to see through manipulated or
embellished postings and form negative opinions about
organisations that tamper with UGC.
Users prefer doing it for themselves.
Lonely Planet, Tipadvisor and Explore Australia were highly
rated as trustworthy. In general people
did not trust social networking sites.
“Word of Mouth was found to be seven times more effective
than newspapers and magazines ……..
and twice as effective as radio advertising.”

(Falk and Dierking 1997)

Mais conteúdo relacionado

Mais procurados

MA2012 When to show, when to tell: New ways to apply the National Standards
MA2012 When to show, when to tell: New ways to apply the National StandardsMA2012 When to show, when to tell: New ways to apply the National Standards
MA2012 When to show, when to tell: New ways to apply the National Standardslauramiles
 
Ppp why do they come experincing & learning
Ppp why do they come experincing & learningPpp why do they come experincing & learning
Ppp why do they come experincing & learningReinwardt Academie
 
MuseumNext Geneva Programme
MuseumNext Geneva ProgrammeMuseumNext Geneva Programme
MuseumNext Geneva ProgrammeMuseumNext
 
Research on museum
Research on museumResearch on museum
Research on museumFurqan Khan
 
Technology in the Mindful Museum
Technology in the Mindful MuseumTechnology in the Mindful Museum
Technology in the Mindful MuseumCAMT
 
The Natural History of Unicorns: Museums, Libraries, and Technology Collabora...
The Natural History of Unicorns: Museums, Libraries, and Technology Collabora...The Natural History of Unicorns: Museums, Libraries, and Technology Collabora...
The Natural History of Unicorns: Museums, Libraries, and Technology Collabora...Martin Kalfatovic
 
Museum education buckingham 23.01.13
Museum education buckingham 23.01.13Museum education buckingham 23.01.13
Museum education buckingham 23.01.13annefay
 
NUI Galway’s multi-stranded archives engagement strategy - Niall McSweeney (N...
NUI Galway’s multi-stranded archives engagement strategy - Niall McSweeney (N...NUI Galway’s multi-stranded archives engagement strategy - Niall McSweeney (N...
NUI Galway’s multi-stranded archives engagement strategy - Niall McSweeney (N...CONUL Conference
 
Evolution of museums
Evolution of museumsEvolution of museums
Evolution of museumsSnega Sekar
 
Museum Lesson 1
Museum Lesson 1Museum Lesson 1
Museum Lesson 1ms_mcmanus
 
Curatorship Exhibition Proposal
Curatorship Exhibition ProposalCuratorship Exhibition Proposal
Curatorship Exhibition ProposalChris Ubik
 
The History of Museums
The History of MuseumsThe History of Museums
The History of MuseumsMikus Kins
 
Cronin_Virtual Vacation
Cronin_Virtual VacationCronin_Virtual Vacation
Cronin_Virtual VacationKimberlyCronin
 

Mais procurados (18)

MA2012 When to show, when to tell: New ways to apply the National Standards
MA2012 When to show, when to tell: New ways to apply the National StandardsMA2012 When to show, when to tell: New ways to apply the National Standards
MA2012 When to show, when to tell: New ways to apply the National Standards
 
Ppp why do they come experincing & learning
Ppp why do they come experincing & learningPpp why do they come experincing & learning
Ppp why do they come experincing & learning
 
Portfolio
PortfolioPortfolio
Portfolio
 
Liza Dale-Hallett, Museum Victoria
Liza Dale-Hallett, Museum VictoriaLiza Dale-Hallett, Museum Victoria
Liza Dale-Hallett, Museum Victoria
 
Be GLAMorous
Be GLAMorousBe GLAMorous
Be GLAMorous
 
Museum
MuseumMuseum
Museum
 
MuseumNext Geneva Programme
MuseumNext Geneva ProgrammeMuseumNext Geneva Programme
MuseumNext Geneva Programme
 
Research on museum
Research on museumResearch on museum
Research on museum
 
Technology in the Mindful Museum
Technology in the Mindful MuseumTechnology in the Mindful Museum
Technology in the Mindful Museum
 
The Natural History of Unicorns: Museums, Libraries, and Technology Collabora...
The Natural History of Unicorns: Museums, Libraries, and Technology Collabora...The Natural History of Unicorns: Museums, Libraries, and Technology Collabora...
The Natural History of Unicorns: Museums, Libraries, and Technology Collabora...
 
Museum education buckingham 23.01.13
Museum education buckingham 23.01.13Museum education buckingham 23.01.13
Museum education buckingham 23.01.13
 
NUI Galway’s multi-stranded archives engagement strategy - Niall McSweeney (N...
NUI Galway’s multi-stranded archives engagement strategy - Niall McSweeney (N...NUI Galway’s multi-stranded archives engagement strategy - Niall McSweeney (N...
NUI Galway’s multi-stranded archives engagement strategy - Niall McSweeney (N...
 
Evolution of museums
Evolution of museumsEvolution of museums
Evolution of museums
 
Museum Lesson 1
Museum Lesson 1Museum Lesson 1
Museum Lesson 1
 
Curatorship Exhibition Proposal
Curatorship Exhibition ProposalCuratorship Exhibition Proposal
Curatorship Exhibition Proposal
 
The History of Museums
The History of MuseumsThe History of Museums
The History of Museums
 
Cronin_Virtual Vacation
Cronin_Virtual VacationCronin_Virtual Vacation
Cronin_Virtual Vacation
 
Museum Exhibition
Museum ExhibitionMuseum Exhibition
Museum Exhibition
 

Destaque

A Large-Scale Industrial Case Study on Architecture-based Software Reliabilit...
A Large-Scale Industrial Case Study on Architecture-based Software Reliabilit...A Large-Scale Industrial Case Study on Architecture-based Software Reliabilit...
A Large-Scale Industrial Case Study on Architecture-based Software Reliabilit...Heiko Koziolek
 
Suzanne Gibson 'Making Change in a Volunteer Run Museum'
Suzanne Gibson 'Making Change in a Volunteer Run Museum'Suzanne Gibson 'Making Change in a Volunteer Run Museum'
Suzanne Gibson 'Making Change in a Volunteer Run Museum'Ann Baillie
 
Lynda Griffin 20 slides on Impact of Design
Lynda Griffin  20 slides on Impact of DesignLynda Griffin  20 slides on Impact of Design
Lynda Griffin 20 slides on Impact of DesignAnn Baillie
 
Forward Concept Design & Planning
Forward Concept Design & PlanningForward Concept Design & Planning
Forward Concept Design & PlanningMarkus Sandelin
 
Lecture 2 - Site Analysis - Commercial-Institutional Interiors VDIS10009
Lecture 2 - Site Analysis - Commercial-Institutional Interiors VDIS10009Lecture 2 - Site Analysis - Commercial-Institutional Interiors VDIS10009
Lecture 2 - Site Analysis - Commercial-Institutional Interiors VDIS10009Virtu Institute
 
Master Planning for a Sustainable Campus
Master Planning for a Sustainable CampusMaster Planning for a Sustainable Campus
Master Planning for a Sustainable CampusUNC FocusFoward
 
04 07 المحاضرة الرابعة- السابعة
04 07 المحاضرة الرابعة- السابعة04 07 المحاضرة الرابعة- السابعة
04 07 المحاضرة الرابعة- السابعةKhaled Ali
 
architecture case study bba msu
architecture case study bba msuarchitecture case study bba msu
architecture case study bba msuNisarg bhavsar
 

Destaque (20)

A Large-Scale Industrial Case Study on Architecture-based Software Reliabilit...
A Large-Scale Industrial Case Study on Architecture-based Software Reliabilit...A Large-Scale Industrial Case Study on Architecture-based Software Reliabilit...
A Large-Scale Industrial Case Study on Architecture-based Software Reliabilit...
 
URBAN ERASMUS TRAIL BLOCK 6
URBAN ERASMUS TRAIL BLOCK 6URBAN ERASMUS TRAIL BLOCK 6
URBAN ERASMUS TRAIL BLOCK 6
 
URBAN ERASMUS TRAIL BLOCK 3
URBAN ERASMUS TRAIL BLOCK 3URBAN ERASMUS TRAIL BLOCK 3
URBAN ERASMUS TRAIL BLOCK 3
 
URBAN ERASMUS TRAIL BLOCK 1
URBAN ERASMUS TRAIL BLOCK 1URBAN ERASMUS TRAIL BLOCK 1
URBAN ERASMUS TRAIL BLOCK 1
 
Das Schiff in Aktion (2/2)
Das Schiff in Aktion (2/2)Das Schiff in Aktion (2/2)
Das Schiff in Aktion (2/2)
 
Suzanne Gibson 'Making Change in a Volunteer Run Museum'
Suzanne Gibson 'Making Change in a Volunteer Run Museum'Suzanne Gibson 'Making Change in a Volunteer Run Museum'
Suzanne Gibson 'Making Change in a Volunteer Run Museum'
 
URBAN ERASMUS TRAIL BLOCK 4
URBAN ERASMUS TRAIL BLOCK 4URBAN ERASMUS TRAIL BLOCK 4
URBAN ERASMUS TRAIL BLOCK 4
 
Lynda Griffin 20 slides on Impact of Design
Lynda Griffin  20 slides on Impact of DesignLynda Griffin  20 slides on Impact of Design
Lynda Griffin 20 slides on Impact of Design
 
5 Fragen an Johanna Stammler, Slide 3
5 Fragen an Johanna Stammler, Slide 35 Fragen an Johanna Stammler, Slide 3
5 Fragen an Johanna Stammler, Slide 3
 
5 Fragen an Johanna Stammler, Slide 2
5 Fragen an Johanna Stammler, Slide 25 Fragen an Johanna Stammler, Slide 2
5 Fragen an Johanna Stammler, Slide 2
 
5 Fragen an Johanna Stammler, Slide 1
5 Fragen an Johanna Stammler, Slide 15 Fragen an Johanna Stammler, Slide 1
5 Fragen an Johanna Stammler, Slide 1
 
eCulture: Making the museum a social hub
eCulture: Making the museum a social hubeCulture: Making the museum a social hub
eCulture: Making the museum a social hub
 
Vom Labor ins Museum
Vom Labor ins MuseumVom Labor ins Museum
Vom Labor ins Museum
 
Hong Kong BIM Standards, Building Information Model - Project Execution Plan ...
Hong Kong BIM Standards, Building Information Model - Project Execution Plan ...Hong Kong BIM Standards, Building Information Model - Project Execution Plan ...
Hong Kong BIM Standards, Building Information Model - Project Execution Plan ...
 
Forward Concept Design & Planning
Forward Concept Design & PlanningForward Concept Design & Planning
Forward Concept Design & Planning
 
Lecture 2 - Site Analysis - Commercial-Institutional Interiors VDIS10009
Lecture 2 - Site Analysis - Commercial-Institutional Interiors VDIS10009Lecture 2 - Site Analysis - Commercial-Institutional Interiors VDIS10009
Lecture 2 - Site Analysis - Commercial-Institutional Interiors VDIS10009
 
Master Planning for a Sustainable Campus
Master Planning for a Sustainable CampusMaster Planning for a Sustainable Campus
Master Planning for a Sustainable Campus
 
04 07 المحاضرة الرابعة- السابعة
04 07 المحاضرة الرابعة- السابعة04 07 المحاضرة الرابعة- السابعة
04 07 المحاضرة الرابعة- السابعة
 
architecture case study bba msu
architecture case study bba msuarchitecture case study bba msu
architecture case study bba msu
 
Bauhaus
BauhausBauhaus
Bauhaus
 

Semelhante a Tom Hewitt The long term impact of design on the visitor experience: Analysis of a museum project after thirteen years of operation.

MA2016 Welcome to the museum: Do we really mean it?
MA2016 Welcome to the museum: Do we really mean it?MA2016 Welcome to the museum: Do we really mean it?
MA2016 Welcome to the museum: Do we really mean it?lauramiles
 
Perez Art Museum Research Paper
Perez Art Museum Research PaperPerez Art Museum Research Paper
Perez Art Museum Research PaperAmanda Hengel
 
Speech On Museums In Mumbai
Speech On Museums In MumbaiSpeech On Museums In Mumbai
Speech On Museums In MumbaiJennifer Nulton
 
Rainey Tisdale: Recent Developments in European City Museums, 25.10.2011 Den ...
Rainey Tisdale: Recent Developments in European City Museums, 25.10.2011 Den ...Rainey Tisdale: Recent Developments in European City Museums, 25.10.2011 Den ...
Rainey Tisdale: Recent Developments in European City Museums, 25.10.2011 Den ...Den Gamle By
 
Digitalisation at Royal Pavilion & Museums
Digitalisation at Royal Pavilion & MuseumsDigitalisation at Royal Pavilion & Museums
Digitalisation at Royal Pavilion & Museumsfauxtoegrafik
 
The "Jewel of Halong Bay" Book introduced in Going Places (Malaysia Airlines’...
The "Jewel of Halong Bay" Book introduced in Going Places (Malaysia Airlines’...The "Jewel of Halong Bay" Book introduced in Going Places (Malaysia Airlines’...
The "Jewel of Halong Bay" Book introduced in Going Places (Malaysia Airlines’...Hang Do
 
Презентация1 (4).pptx
Презентация1 (4).pptxПрезентация1 (4).pptx
Презентация1 (4).pptxLeyliSargsyan
 
New York In The Eyes Of Paulina Kozik
New York In The Eyes Of Paulina KozikNew York In The Eyes Of Paulina Kozik
New York In The Eyes Of Paulina Kozikkpodgorska
 
Exhibition Proposal for Art & Curatorship Unit (MMHS, Sydney Uni)
Exhibition Proposal for Art & Curatorship Unit (MMHS, Sydney Uni)Exhibition Proposal for Art & Curatorship Unit (MMHS, Sydney Uni)
Exhibition Proposal for Art & Curatorship Unit (MMHS, Sydney Uni)Antony Skinner
 
ENVI 8Nov - all you need is love
ENVI 8Nov - all you need is loveENVI 8Nov - all you need is love
ENVI 8Nov - all you need is lovestephanierosestone
 
Museum Misconceptions
Museum MisconceptionsMuseum Misconceptions
Museum MisconceptionsLisa Brown
 
The British Museum: el museu de la ciutadania
The British Museum: el museu de la ciutadaniaThe British Museum: el museu de la ciutadania
The British Museum: el museu de la ciutadaniaDavid Navarrete Camps
 

Semelhante a Tom Hewitt The long term impact of design on the visitor experience: Analysis of a museum project after thirteen years of operation. (20)

MA2016 Welcome to the museum: Do we really mean it?
MA2016 Welcome to the museum: Do we really mean it?MA2016 Welcome to the museum: Do we really mean it?
MA2016 Welcome to the museum: Do we really mean it?
 
Perez Art Museum Research Paper
Perez Art Museum Research PaperPerez Art Museum Research Paper
Perez Art Museum Research Paper
 
Speech On Museums In Mumbai
Speech On Museums In MumbaiSpeech On Museums In Mumbai
Speech On Museums In Mumbai
 
What is a gallery
What is a galleryWhat is a gallery
What is a gallery
 
Rainey Tisdale: Recent Developments in European City Museums, 25.10.2011 Den ...
Rainey Tisdale: Recent Developments in European City Museums, 25.10.2011 Den ...Rainey Tisdale: Recent Developments in European City Museums, 25.10.2011 Den ...
Rainey Tisdale: Recent Developments in European City Museums, 25.10.2011 Den ...
 
The Panorama Museum
The Panorama MuseumThe Panorama Museum
The Panorama Museum
 
Digitalisation at Royal Pavilion & Museums
Digitalisation at Royal Pavilion & MuseumsDigitalisation at Royal Pavilion & Museums
Digitalisation at Royal Pavilion & Museums
 
Mosaic_Feature_OpenAire
Mosaic_Feature_OpenAireMosaic_Feature_OpenAire
Mosaic_Feature_OpenAire
 
Walter Mignolo Museum
Walter Mignolo MuseumWalter Mignolo Museum
Walter Mignolo Museum
 
London Web Task
London Web TaskLondon Web Task
London Web Task
 
The "Jewel of Halong Bay" Book introduced in Going Places (Malaysia Airlines’...
The "Jewel of Halong Bay" Book introduced in Going Places (Malaysia Airlines’...The "Jewel of Halong Bay" Book introduced in Going Places (Malaysia Airlines’...
The "Jewel of Halong Bay" Book introduced in Going Places (Malaysia Airlines’...
 
Презентация1 (4).pptx
Презентация1 (4).pptxПрезентация1 (4).pptx
Презентация1 (4).pptx
 
Art on the_rocks
Art on the_rocksArt on the_rocks
Art on the_rocks
 
New York In The Eyes Of Paulina Kozik
New York In The Eyes Of Paulina KozikNew York In The Eyes Of Paulina Kozik
New York In The Eyes Of Paulina Kozik
 
Exhibition Proposal for Art & Curatorship Unit (MMHS, Sydney Uni)
Exhibition Proposal for Art & Curatorship Unit (MMHS, Sydney Uni)Exhibition Proposal for Art & Curatorship Unit (MMHS, Sydney Uni)
Exhibition Proposal for Art & Curatorship Unit (MMHS, Sydney Uni)
 
Top 7 museums in london
Top 7 museums in londonTop 7 museums in london
Top 7 museums in london
 
Patricia Art Museum
Patricia Art MuseumPatricia Art Museum
Patricia Art Museum
 
ENVI 8Nov - all you need is love
ENVI 8Nov - all you need is loveENVI 8Nov - all you need is love
ENVI 8Nov - all you need is love
 
Museum Misconceptions
Museum MisconceptionsMuseum Misconceptions
Museum Misconceptions
 
The British Museum: el museu de la ciutadania
The British Museum: el museu de la ciutadaniaThe British Museum: el museu de la ciutadania
The British Museum: el museu de la ciutadania
 

Mais de Ann Baillie

Kunmurri Art Trail presentation by Nicole Harper, VAST ARTS
Kunmurri Art Trail presentation by Nicole Harper, VAST ARTSKunmurri Art Trail presentation by Nicole Harper, VAST ARTS
Kunmurri Art Trail presentation by Nicole Harper, VAST ARTSAnn Baillie
 
Art from the heart presentation by Louise Campbell
Art from the heart presentation by Louise CampbellArt from the heart presentation by Louise Campbell
Art from the heart presentation by Louise CampbellAnn Baillie
 
Community Heritage Grants
Community Heritage GrantsCommunity Heritage Grants
Community Heritage GrantsAnn Baillie
 
Joan Kelly: 'Wild Bribie tech vs imagination'
Joan Kelly: 'Wild Bribie tech vs imagination'Joan Kelly: 'Wild Bribie tech vs imagination'
Joan Kelly: 'Wild Bribie tech vs imagination'Ann Baillie
 
M&GSQ Presenting about Design 2013 Virginia Rigney 'Virtual and physical muse...
M&GSQ Presenting about Design 2013 Virginia Rigney 'Virtual and physical muse...M&GSQ Presenting about Design 2013 Virginia Rigney 'Virtual and physical muse...
M&GSQ Presenting about Design 2013 Virginia Rigney 'Virtual and physical muse...Ann Baillie
 
Cultural role of Qld small museums
Cultural role of Qld small museumsCultural role of Qld small museums
Cultural role of Qld small museumsAnn Baillie
 
Bobby Barnett 'Digital Stories'
Bobby Barnett 'Digital Stories'Bobby Barnett 'Digital Stories'
Bobby Barnett 'Digital Stories'Ann Baillie
 
Pamela Armstrong 'Council managed venues'
Pamela Armstrong  'Council managed venues'Pamela Armstrong  'Council managed venues'
Pamela Armstrong 'Council managed venues'Ann Baillie
 
Jayne Fitzpatrick 'Museum/Library initiatives & local studies'
Jayne Fitzpatrick 'Museum/Library initiatives & local studies'Jayne Fitzpatrick 'Museum/Library initiatives & local studies'
Jayne Fitzpatrick 'Museum/Library initiatives & local studies'Ann Baillie
 
Leanne Kelly "Cabinet of curiosities"
Leanne Kelly "Cabinet of curiosities" Leanne Kelly "Cabinet of curiosities"
Leanne Kelly "Cabinet of curiosities" Ann Baillie
 
Katrina North "Workplace health and safety"
Katrina North "Workplace health and safety"Katrina North "Workplace health and safety"
Katrina North "Workplace health and safety"Ann Baillie
 
Sam Nicolosi 'What CISC does for Museums'
Sam Nicolosi 'What CISC does for Museums' Sam Nicolosi 'What CISC does for Museums'
Sam Nicolosi 'What CISC does for Museums' Ann Baillie
 
Jeff Powell, 'Audio-visual elements of theJeff Powell ‘Toowoomba Never Floods...
Jeff Powell, 'Audio-visual elements of theJeff Powell ‘Toowoomba Never Floods...Jeff Powell, 'Audio-visual elements of theJeff Powell ‘Toowoomba Never Floods...
Jeff Powell, 'Audio-visual elements of theJeff Powell ‘Toowoomba Never Floods...Ann Baillie
 
2012 SE Qld Small Museum Conference Session Slides powerpoint
2012 SE Qld Small Museum Conference Session Slides powerpoint2012 SE Qld Small Museum Conference Session Slides powerpoint
2012 SE Qld Small Museum Conference Session Slides powerpointAnn Baillie
 

Mais de Ann Baillie (14)

Kunmurri Art Trail presentation by Nicole Harper, VAST ARTS
Kunmurri Art Trail presentation by Nicole Harper, VAST ARTSKunmurri Art Trail presentation by Nicole Harper, VAST ARTS
Kunmurri Art Trail presentation by Nicole Harper, VAST ARTS
 
Art from the heart presentation by Louise Campbell
Art from the heart presentation by Louise CampbellArt from the heart presentation by Louise Campbell
Art from the heart presentation by Louise Campbell
 
Community Heritage Grants
Community Heritage GrantsCommunity Heritage Grants
Community Heritage Grants
 
Joan Kelly: 'Wild Bribie tech vs imagination'
Joan Kelly: 'Wild Bribie tech vs imagination'Joan Kelly: 'Wild Bribie tech vs imagination'
Joan Kelly: 'Wild Bribie tech vs imagination'
 
M&GSQ Presenting about Design 2013 Virginia Rigney 'Virtual and physical muse...
M&GSQ Presenting about Design 2013 Virginia Rigney 'Virtual and physical muse...M&GSQ Presenting about Design 2013 Virginia Rigney 'Virtual and physical muse...
M&GSQ Presenting about Design 2013 Virginia Rigney 'Virtual and physical muse...
 
Cultural role of Qld small museums
Cultural role of Qld small museumsCultural role of Qld small museums
Cultural role of Qld small museums
 
Bobby Barnett 'Digital Stories'
Bobby Barnett 'Digital Stories'Bobby Barnett 'Digital Stories'
Bobby Barnett 'Digital Stories'
 
Pamela Armstrong 'Council managed venues'
Pamela Armstrong  'Council managed venues'Pamela Armstrong  'Council managed venues'
Pamela Armstrong 'Council managed venues'
 
Jayne Fitzpatrick 'Museum/Library initiatives & local studies'
Jayne Fitzpatrick 'Museum/Library initiatives & local studies'Jayne Fitzpatrick 'Museum/Library initiatives & local studies'
Jayne Fitzpatrick 'Museum/Library initiatives & local studies'
 
Leanne Kelly "Cabinet of curiosities"
Leanne Kelly "Cabinet of curiosities" Leanne Kelly "Cabinet of curiosities"
Leanne Kelly "Cabinet of curiosities"
 
Katrina North "Workplace health and safety"
Katrina North "Workplace health and safety"Katrina North "Workplace health and safety"
Katrina North "Workplace health and safety"
 
Sam Nicolosi 'What CISC does for Museums'
Sam Nicolosi 'What CISC does for Museums' Sam Nicolosi 'What CISC does for Museums'
Sam Nicolosi 'What CISC does for Museums'
 
Jeff Powell, 'Audio-visual elements of theJeff Powell ‘Toowoomba Never Floods...
Jeff Powell, 'Audio-visual elements of theJeff Powell ‘Toowoomba Never Floods...Jeff Powell, 'Audio-visual elements of theJeff Powell ‘Toowoomba Never Floods...
Jeff Powell, 'Audio-visual elements of theJeff Powell ‘Toowoomba Never Floods...
 
2012 SE Qld Small Museum Conference Session Slides powerpoint
2012 SE Qld Small Museum Conference Session Slides powerpoint2012 SE Qld Small Museum Conference Session Slides powerpoint
2012 SE Qld Small Museum Conference Session Slides powerpoint
 

Último

How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...raviapr7
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxSaurabhParmar42
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptxSandy Millin
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.raviapr7
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxDr. Santhosh Kumar. N
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRATanmoy Mishra
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 

Último (20)

How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...Patient Counselling. Definition of patient counseling; steps involved in pati...
Patient Counselling. Definition of patient counseling; steps involved in pati...
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
CAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptxCAULIFLOWER BREEDING 1 Parmar pptx
CAULIFLOWER BREEDING 1 Parmar pptx
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
2024.03.23 What do successful readers do - Sandy Millin for PARK.pptx
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.Drug Information Services- DIC and Sources.
Drug Information Services- DIC and Sources.
 
M-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptxM-2- General Reactions of amino acids.pptx
M-2- General Reactions of amino acids.pptx
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024UKCGE Parental Leave Discussion March 2024
UKCGE Parental Leave Discussion March 2024
 
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRADUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
DUST OF SNOW_BY ROBERT FROST_EDITED BY_ TANMOY MISHRA
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 

Tom Hewitt The long term impact of design on the visitor experience: Analysis of a museum project after thirteen years of operation.

  • 1. The long term impact of design on the visitor experience: examination of a museum project after fourteen years of operation. Tom Hewitt 2013
  • 2. The Bond Store Wellington Museum City and Sea
  • 3. 11 May 2013 The Times of London published it’s list of the worlds top 50 museums The Times list of the 50 best museums was compiled with nominations from: Stephen Bayley, cultural critic; Mary Beard, classicist; Rachel Campbell-Johnston, chief art critic, The Times; Richard Holmes, biographer; Lisa Jardine, historian; Dan Snow, historian; Erica Wagner, literary editor, The Times; Marina Warner, author There are 16,000 museums in America, 4000 in the UK and 1400 in Australia and New Zealand
  • 4. THE TIMES OF LONDON Top 50 World Museums 1. Smithsonian Institution, Washington DC. 2. British Museum, London. 3. Acropolis Museum, Athens. 4. Sir John Soane's Museum, London. 5. American Museum of Natural History, New York. 6. Imperial War Museum. 7. Topkapi Palace Museum, Istanbul. 8. Palace of Versailles, France. 9. Victoria & Albert Museum, London. 10. National Museum of China, Beijing. 11. Pitt Rivers Museum, Oxford. 12. Science Museum, London. 13. Israel Museum, Jerusalem. 14. Emperor Qin Shi Huang's Mausoleum Site Museum, Xian, China. 15. Hunterian Museum, Royal College of Surgeons, London. 16. Jewish Museum, Berlin. 17. Canadian Museum of Civilisation, Ottawa. 18. Ashmolean Museum, Oxford. 19. Neues Museum, Berlin. 20. Centrale Montemartini Museum, Rome. 21. Natural History Museum, London. 22. Museum of the Moving Image, New York. 23. Musée national du Moyen Age, Paris. 24. Museum of Jurassic Technology, Los Angeles
  • 5. 25. Chhatrapati Shivaji Maharaj Vastu Sangrahalaya, Mumbai. 26. Die Neue Sammlung, Munich. 27. Hiroshima Peace Memorial Museum. 28. Pergamon Museum, Berlin. 29. Museum of Natural History, Vienna. 30. Egyptian Museum, Turin. 31. Portsmouth Historic Dockyard, England. 32. Vasa Museum, Stockholm. 33. Bob Marley Museum, Kingston, Jamaica. 34. Australian Museum, Sydney. 35. Museo dell' Automobile, Turin. 36. Salar Jung Museum, Hyderabad, India. 37. Boerhaave Museum, Netherlands. 38. Luxor Museum, Egypt. 39. Zeugma Mosaic Museum, Turkey. 40. Coleridge Cottage, Somerset, England. 41. Museum of Wellington City & Sea, New Zealand. 42. Robben Island Museum, South Africa. 43. Museo Nacional de Antropologia, Mexico City. 44. Viking Ship Museum, Oslo. 45. Grande Galerie d'evolution, Paris. 46. Intrepid Sea, Air & Space Museum, New York. 47. National Museum of Ireland. 48. River and Rowing Museum, Henley on Thames. 49. Ghibli Museum, Tokyo. 50. Country Music Hall of Fame, Nashville.
  • 6. The review “New Zealand's capital city has a tiny population (smaller than Bristol) but a great heritage, as this museum proves. Set on three floors, it takes in social and cultural history from early Maori and European settlement through to its maritime past, including a memorial to the 1968 Wahine ferry disaster.” Don't miss A Millennium Ago, a show about Maori creation legends
  • 7. The French Second Empire style building 1892
  • 8. The 1996 Wellington Maritime Museum
  • 10. The Main Objectives To develop a museum which had significant appeal to both the local community and to visitors to Wellington. To produce a museum which, although vastly different to Te Papa, less than 500 metres away, would compete on visitor appreciation terms. To maintain the integrity of the heritage building and create an iconic historic attraction for the City of Wellington.
  • 11. Te Papa was being developed at the same time, just 500 metres away
  • 13. Testing the maritime museum approach
  • 15. If ignored, the building was likely to either be blown over, collapse in an earthquake or gradually sink in the harbour
  • 16. The primary themes Level 3 Wellington 100 years ago and 1000 years ago Level 2 Maritime History, the Harbour Board Room and the Wahine Disaster Level 1 – Entry Reception, Retail, The Bond Store, Temporary Exhibitions
  • 18. ORIENTATION “when visitors know where they are in a building, they can better understand their location within the narrative presented to them” (Wineman and Peponis 2009)
  • 19. The concept for the central staircase and atrium
  • 21. The visitor’s experience must be seen as a whole or gestalt (Falk & Dierking 1992)
  • 22. “exhibition as the stage” (Schittich 2009) “Each exhibition is a production, like a theatrical production, and like a play, it is a specific work of culture with game rules of its own” (Pearce 1992) “Museums as a form of theatre” (Yellis 2010)
  • 23. “the most interesting label ever written might as well not exist if it is not read by the visitor” (Bitgood 1994 and 2011). “Museums are not effective or efficient communicators of large amounts of information. People do not read very well standing up….” (Skramstad 1999) . “A Museum is not a book” (Sweeny 1976)
  • 24. The visitor experience Diagram produced by the Museum in 2008
  • 25. The vertical film feature
  • 30. Level One The temporary exhibition space
  • 33. Level two The 1925 Board Room
  • 40. Level three A millennium ago – Creation legends The storeroom set and ‘stage’
  • 41. “there was much lower support for the creations legends and this was potentially influencing the Board’s decision not to proceed with this feature when money became an issue. I recall you and Michael having to work hard to convince the Board that we needed a feature on each floor to draw visitors to each part of museum”. (Gilberthorpe 30 October 2012)
  • 44. Level three A MILLENNIUM AGO “Must be seen to be disbelieved” Wellington Press December 1999
  • 48. From the book What is Exhibition Design by Lorenc, Skolnick and Berger 2007
  • 49. “I should tell you that in the course of my 'world tour' I visited almost 300 museums, and the Museum of Wellington is in my top three: I thought it delivered a fantastic experience, with wonderful and extensive content engagingly presented…..” (Loic Tallon, author of Digital Technologies and the museum experience, at the American Museums Association Conference 2008)
  • 50. Museum of Wellington City and Sea Housed in the former Bond Store on Queens Wharf is the recently revitalized Museum of Wellington City and Sea. Being in such close proximity to Te Papa, you might think its attempt to compete and woo visitors was an exercise in futility, but this museum is actually superb and, in its own way, competes favourably with Te Papa. The multi-levelled design of the interior is modern yet rustic, maintaining the feel of its former function and the modern dose of sensual bombardment it now houses is very powerful. As the name suggests the emphasis is on local history, with a particular maritime bent. Of note is the Wahine Disaster Gallery and the state-of-the-art holographic display on Maori legends. The Wahine was a passenger ferry that came to grief at the harbour entrance in 1968 with the loss of 51 lives. Original film footage set to a highly dramatic score documents the chilling series of events. The 3D and holographic mix of the Maori legend display is simply stunning and is a fantastic example of how technology has injected new life into museums as a whole. Recommended. Darroch Donald Footprint, a guide to New Zealand 2008
  • 51. Internet reviews – 15 May 2013 Tripadvisor –’the world’s Largest Travel Site’ 160 reviews 89 Excellent 60 very good 9 average 2 poor 39 specifically mention the Wahine exhibit 27 specifically mention the Maori Creation Legends 23 compare the museum favourably with Te Papa
  • 52. Is technology a prime reason for the museum’s success?
  • 53. “This is a great place to see the history of Wellington lade out (sic) in a modern museum with the latest technology and its FREE” Visited April 2013
  • 54. Technology and holograms or simply a Pepper’s ghost
  • 55. “When people think about the future they often fixate on technology” Exhibit Design for the Future, George Jacob 2011
  • 56. What went right? Honouring the history of the building ? The designer(s) as auteur ? The location – credibility ? Circulation through the spaces ? The unique high impact features ? Coalescence of entertainment and education ?
  • 57. The Bond Store Wellington Museum City and Sea development team Principal designers, creative directors and project managers Michael Pender and Tom Hewitt WMT executive officer and project coordinator - John Gilberthorpe Researcher, interpretive writer and editor - Dr Diana Morrow Image researcher - Cathy Marr Maritime themes curator and researcher - Ken Scadden Assistant curator - Stephanie Gibson Display designer - Fiona Young Graphic Designer - Ian Paul Hewitt Art director - Brian Hocking Wahine film director - Gaylene Preston Tall screen film direction and production - Mike Perry and Steve Raines Creation Legend, and Board Room audio production – Mike and Brian Shirley Without the support, enthusiasm and endorsement of the Wellington Museums Trust chaired by firstly Michael Hirschfield and then Sue Driver, and all the Trust members who shared the designers excitement in the project, the end product could have been much more predictable.
  • 59. What the studies show 52% of visitors are from overseas 62% of visitors went for Wellington’s social History. Highest on the list of enjoyed exhibits were the Wahine gallery and the Millennium Ago gallery. 65% of visitors stay for more than 1 hour. More than 35% have had the museum recommended to them.
  • 61. How accurate and influential are on line reviews? Cooperative Research Centre
  • 62. USER GENERATED CONTENT The European Travel Commission found that travellers prefer websites like tripadvisor, which allow for the entering of ratings (up to 5 Stars) rather than general blog comments, and many believe that state tourism websites should incorporate UGC features. Many users are astute enough to see through manipulated or embellished postings and form negative opinions about organisations that tamper with UGC. Users prefer doing it for themselves. Lonely Planet, Tipadvisor and Explore Australia were highly rated as trustworthy. In general people did not trust social networking sites.
  • 63. “Word of Mouth was found to be seven times more effective than newspapers and magazines …….. and twice as effective as radio advertising.” (Falk and Dierking 1997)