1. http://annaguray06.blogspot.com 10 STEP Marketing Plan for BELO MEDICAL GROUP INC. Anna Katrina L. Guray June 2011

2. Belo PTM are real and “wanna” be stars. Who want to have the look of a star. Can choose Calayan Surgicenter Inc. and Cathy Valencia Skincare. Gap is all other clinics are more known to have affordable prices with comparable services. Market size and niche are not determined. http://annaguray06.blogspot.com Steps 1 to 5“Doctor to the Stars”

3. http://annaguray06.blogspot.com Steps 6 to 10Stars pay for beauty Belo Medical offers cosmetic surgery and dermatological services. It is more expensive than Calayan Surgicenter, Cathy Valencia Skincare and Marie France. Uses Print ads, billboards and celebrity endorsers. Branches all over the metro and California USA. Uses famous celebrity endorsers to attract the market.

4. 1. Belo Medical primary target market are real and “wanna” be stars 18-65 yrs. old, social class A & B, both for single and married. Celebrities, Entrepreneurs, Executives, Students (“anak-mayaman”), and those who are willing to enhance their beauty with a cost. Try their services, and demand for a new you. http://annaguray06.blogspot.com

5. http://annaguray06.blogspot.com 2. PTM needs to be appreciated by their loved ones through their sexy body and flawless skin. I am happy when I get appreciation from my loved one I want to be appreciated Reference: Maslow’s Hierarcy of Needs Marketing Management, 11th ed, Philip Kotler 5

6. 2. Stars have different needs, wants & demands http://annaguray06.blogspot.com Stars need to belong, to be loved and appreciated, gain self confidence, and achieve Self-actualization. Stars prefer and choose Belo Medical over other clinics because of the world-class products and services that they offer. Also, because of the advancement in technology that the company adapts to enhance their services. Stars demand a sexy body and flawless skin to gain that confidence.

7. 3a. Belo Medical has many underlying competitors Direct: Calayan Surgicenter, Cathy Valencia Skincare, Marie France. Indirect: Slimming Pills, Gym, Vitamin E, Spa, Diet. Variables: Age, Price, Products, Services, Facilities, Doctors, Endorsers, Company promise to a beautiful and new you. http://annaguray06.blogspot.com

8. http://annaguray06.blogspot.com Competition Map Direct vs Indirect Marie France Cathy Valencia BELO Calayan Vit C SPA GYM SLIMMING PILLS DIET

9. 4. Belo Medical positions itself in a niche market opportunity Belo Medical offers similar products and services with its competitors they first introduced us to the advanced world of cosmetic surgery. They are visibly seen all over the metro and even in the US. They have the most trusted celebrity endorsers. They have better and strong marketing and advertising strategies. Calayan Surgicenter, Marie France and Cathy Valencia Skincare are trying to compete this strategy. Its strong marketing and advertising strategies have been the edge of Belo Medical from its competitors on giving their customers that sexy body and flawless skin. http://annaguray06.blogspot.com

10. 4. Famous taglines = Company’s identity Only Belo touches my skin, who touches yours? The Price you have to pay to be sexy? Not Much. Discover BELO Beauty http://annaguray06.blogspot.com

11. 5a. No details given http://annaguray06.blogspot.com

12. 5b. 60% Market Share for BELO MEDICAL GROUP Sales from Cosmetic Surgery and dermatological services is P20M. Market Share of 60% P20M x 0.6 = P12M Source: Belo Helpdesk (844-2939) http://annaguray06.blogspot.com

13. 5c. Consumer size of P113M Cosmetic Surgery: 3 out of 10 Filipinos undergo cosmetic surgery per day which costs around P100,000 per session. 3 x 1 x P100,000 x 365 = P109,500,000 Derma: 5 out of 10 Filipinos undergo derma procedures per day which costs around P2000 per session. 5 x 1 x P2000 x 365 = P3,650,000 TOTAL: P109,500,000+P3,650,000 = P113,150,000 http://annaguray06.blogspot.com

14. 5. Cosmetic Surgery and Dermatological market is 12 million Competitor data=12M Company data = 12M Customer Usage data = 113M http://annaguray06.blogspot.com

15. BELO VS Direct Competitors http://annaguray06.blogspot.com VS

16. BELO VS Indirect Competitors http://annaguray06.blogspot.com VS

17. Belo’s wide range of products and services http://annaguray06.blogspot.com

18. Competitors’ Products and Services http://annaguray06.blogspot.com

19. 6b. What makes BELO the perfect choice for a new you? http://annaguray06.blogspot.com Belo Medical Group has proven to be top of mind when it comes to the specialized field of cosmetic surgery. Belo Medical Group has established itself as an esteemed medical institution for the past 20 years. They pioneered liposuction in the country. They have a growing roster of celebrity talents.

20. 7. Price Get prices of your product Creatively compare vs. competitors across different pack sizes and variants Quantify the price difference in % terms vs. competitors Conclude on what pricing strategy is being used http://annaguray06.blogspot.com

21. Prices Cosmetic Surgery: 25,000-500,000 per session Derma: 2,500 – 10,000 per session http://annaguray06.blogspot.com

22. BELO Price vs Competitors Cosmetic Surgery: 25,000-500,000 per session Calayan: 20,000 – 400,000 Marie France: 20,000 – 300,000 Cathy Valencia: 20, 000 – 250,000 http://annaguray06.blogspot.com

23. BELO Price vs Competitors Derma: 2,500 – 10,000 per session Calayan: 1,500 – 10,000 Marie France: 2,000 – 10,000 Cathy Valencia: 1,500 – 10,000 http://annaguray06.blogspot.com

24. BELO Price vs Competitors Cosmetic Surgery: 25,000-500,000 per session Calayan: 20,000 – 400,000 Marie France: 20,000 – 300,000 Cathy Valencia: 20, 000 – 250,000 http://annaguray06.blogspot.com

25. 1 2 3 4 5 http://annaguray06.blogspot.com 8a. BELO uses Advertising, Public Relations, Events and Experiences, Interactive Marketing, and Word of Mouth

26. 8a. BELO’s Seductive Billboards http://annaguray06.blogspot.com

27. BELO’s growing roster of celebrity endorsers http://annaguray06.blogspot.com

28. 8b. http://annaguray06.blogspot.com Wholesome billboards A billboard with mostly all its celebrity endorsers Endorsers’ Testimonials

29. 8b. http://annaguray06.blogspot.com Uses international artist as endorser Sharon as endorser

30. 8b. http://annaguray06.blogspot.com Sell products online Strong Similarity with Belo’s Advertising Strategy

31. BELO Medical is visibly seen all over the metro, even in the US! Makati Alabang Megamall The Podium Tomas Morato Trinoma Greenhills Ayala Malls Cebu California, USA Payment Plans: Cash/Check/Credit Card Installment Plans (monthly and quarterly) *Installment depends on the procedure to be done. http://annaguray06.blogspot.com

32. Competitors “Place” Direct competitors have limited branches. Affordable promos with strategic locations being set up for gyms – filling gaps. http://annaguray06.blogspot.com

33. BELO Medical Group dominates the niche market Belo Medical Group main strategy is to dominate the niche market of 18-65 years old who wants to achieve that sexy body and flawless skin. It benefits from the strong advertising and marketing strategies being used to market its products and services. Has a world-class and advanced cosmetic surgery and dermatological services available inside and outside the country. http://annaguray06.blogspot.com

34. http://annaguray06.blogspot.com SUMMARY

35. Belo PTM are real and “wanna” be stars. Who want to have the look of a star. Can choose Calayan Surgicenter Inc., Marie France or Cathy Valencia Skincare. Gap is all other clinics are more known to have affordable prices with comparable services. Market size and niche are not determined. http://annaguray06.blogspot.com Steps 1 to 5“Doctor to the Stars”

36. http://annaguray06.blogspot.com Steps 6 to 10Stars pay for beauty Belo Medical offers cosmetic surgery and dermatological services. It is more expensive than Calayan Surgicenter, Cathy Valencia Skincare and Marie France. Uses Print ads, billboards and celebrity endorsers. Branches all over the metro and California USA. Uses famous celebrity endorsers to attract the market.