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CULTURAL ENVIRONMENT
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
National Culture Business Culture Occupational Culture Organisational Culture Multinational Management Levels of Culture in Multinational Management
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Culture Attitudes Aesthetics Religion Education Supernatural Beliefs Language Customs & Manners Elements of Culture
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Multi culture Managing diversity Compatibility between Strategy & culture Culture & Competitive advantage Spread Cross-culture literacy Multi Culture & Inter-national Business
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[object Object],Name of Company Strategy - Culture Fit P&G During 1980s, modified its bulky diapers in Japan to ‘trim-fit’ which helped regain 30 per cent market share. Trim-fit became best sellers in the US. Asian Paints Became APCO in Australia, as Australians are averse to the terms Asia. Coca-Cola Labels on bottles supplied to gulf contain ‘no-alcohol’. Nokia Introduced Hindi SMS for Indian
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Cultural invironment

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  • 7. National Culture Business Culture Occupational Culture Organisational Culture Multinational Management Levels of Culture in Multinational Management
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  • 18. Culture Attitudes Aesthetics Religion Education Supernatural Beliefs Language Customs & Manners Elements of Culture
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  • 53. Multi culture Managing diversity Compatibility between Strategy & culture Culture & Competitive advantage Spread Cross-culture literacy Multi Culture & Inter-national Business
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