1. Marketing & Sales
At
Hotel Sahara Star
By:
Ankur Singhi
Batch: 2012-2014
UNITEDWORD SCHOOL OF
BUSINESS

2. Hotel Sahara Star

3. Assignments
 Horizon Allied Services.
 Aamby Valley City.
 Hotel Sahara Star.

4. Horizon Allied Services
 Presentations - Sales and Marketing of the products of
horizon allied.
 Knowledge about the products.
 Target market - Existing buildings, schools, new
corporate offices , small individual shops.

5. Aamby Valley City
 From 21st March we were assigned to the ROC
(Revenue Optimization Cell)
 The task assigned to us in ROC - Sales of ticket of the
international broadway show Cirque de glace.
 E-mails to potential guests.
 Managing the events.

6. Cirque De Glace
 Cirque de glace was basically an ice skating show that
was being held in India for the very first time at such
a huge scale.
 30 international performers.
 The show included acrobatics and gymnastics on ice
and it was a mesmerizing show that we were able to
watch.

7. Billabong School
 On 12th April we had to take Billabong high school to
AVC for the CDG show.
 Assisted Miss. Ushma (Sales Executive) in managing
350 school kids and made sure that they reach for the
show on time.
 After the show we even gave them a site tour of the
city.

8. Sales
 After having tour of the property and having seen the
show we were assigned task of selling show tickets and
packages of AVC.
 We had to attend sales calls in the ROC and offered
customized packages to the guests depending upon
there requirements and our rates.
 My personal productivity for the show was Rs
2,70,000/-

9. Marketing strategy used.
 Broachers and pamphlets
 Advs. in Times of India
 Advs. on the flyover and highway
 Creating awareness through social media
 Approaching schools for bulk booking

10. Roles & Responsibilities
at Hotel Sahara Star
 Attended calls for reservation of Hotel Sahara Star.
 To prepare the revenue report.
 Studying documents about new upcoming projects

11. Experience
 Understanding the importance of hospitality.
 Realized that customer satisfaction is of utmost
importance in hospitality industry
 Marketing of a brand like ‘Aamby Valley’
 Corporate etiquettes.

12. Suggestions
 Advertisements. for the CDG show in the newspaper
could have started a bit earlier because the revenue
generated after the advertisement was remarkable
 Marketing campaign of the show should have been on
a larger scale so that more audience could be captured.

13. Thank you