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Presented By: Rebellion Group
 Impact
 Target

customer
 The size of market opportunity
 Organization structure
 Magic potion
 Pain points to be addressed
 Scalability
 Feasibility
 Social aspect
 Take

tea to the level of Coffee

 Change

mind of people From coffee to tea

 Attract

health conscious customers and increase
demand of tea in customers

 Change

the image of tea from poor man’s drink to
standard level.
 Tea

lovers

 Youngsters

 Health

conscious customers

 Business

professionals who can arrange
meeting or can conversation in our Tea
arcade.
 Indians

consumes 9 lack tones of tea every year
 Nearly 90 percent of Indian households are regular tea
drinkers
 Consume nearly 25% of global tea production in our
country
General manager

Finance
manager

Marketing
manager

Store
manager
Store
employees

Supply chain
And operations
manager
In our country, we don’t have any Specialize tea
shop in our country or rarely available like
coffee shop we see everywhere
 According to our plan, If we open specialize Tea
in air conditioned arcade which is different from
traditional stores and provide delightful service
and amazing store appearance and comfortable
facility.
 Great teas require particularly pure and hard
clays to extract all their fine flavors. And
average teas are better served by more porous
clays that can hide their defects so we use Tea
pots.



We use different teapots for serving and give
rich experience to our customers



Use mineral water for making tea and drink.



We concentrate more on service of our
customers



We train our employees to delight our customers
by our service



Fast delivery within 6 minute of order.
 We

create our outlet and outlook and
comfortable seat for tea lovers like who are
not only enjoy tea but feel relax and like to
spend time there.
 To

give Rich experience for tea lovers as per
preference and budget.
 Sugarfree tea for diabetes patient
 Moderate intake of teafor Health conscious
people.
 Apart from traditional tea we will provide Black
Tea, herbal tea, Oolong tea,Rooibos tea, white tea
and more than 40 varieties of tea provide to our
customer- which are not available in our country
and try to make a difference of our brand.
 As

a 90% households are regular tea
consumers,
 According to our expectation Demand will not
be fall
 According
to customers feedback and
suggestion
we modify our products and
strategy
 We
always try to fulfill wants and
requirements of our customers and delight the
customer by our best service.
 Customers experience something new in our
service in each visit.
 It

is feasible within the estimated cost

 It

will be profitable

 Market
 We

segment is large

decide price as per our cost and also
consider customer budget
 “Think

green” – pollution free
 Employment creation- less educated people
can get employed, no specific degree
required
 Focus on Moderate intake of tea-Health
benefits involve in it.
 It not only helps combat heart-related
ailments but also lowers cholesterol,protects
the skin, keeps cancer at bay, strengthens
bones and teeth, and contains no calories
Presented By: Rebellion group

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THE TEA ARCADE

  • 2.  Impact  Target customer  The size of market opportunity  Organization structure  Magic potion  Pain points to be addressed  Scalability  Feasibility  Social aspect
  • 3.  Take tea to the level of Coffee  Change mind of people From coffee to tea  Attract health conscious customers and increase demand of tea in customers  Change the image of tea from poor man’s drink to standard level.
  • 4.  Tea lovers  Youngsters  Health conscious customers  Business professionals who can arrange meeting or can conversation in our Tea arcade.
  • 5.  Indians consumes 9 lack tones of tea every year  Nearly 90 percent of Indian households are regular tea drinkers  Consume nearly 25% of global tea production in our country
  • 7. In our country, we don’t have any Specialize tea shop in our country or rarely available like coffee shop we see everywhere  According to our plan, If we open specialize Tea in air conditioned arcade which is different from traditional stores and provide delightful service and amazing store appearance and comfortable facility.  Great teas require particularly pure and hard clays to extract all their fine flavors. And average teas are better served by more porous clays that can hide their defects so we use Tea pots. 
  • 8.  We use different teapots for serving and give rich experience to our customers  Use mineral water for making tea and drink.  We concentrate more on service of our customers  We train our employees to delight our customers by our service  Fast delivery within 6 minute of order.
  • 9.  We create our outlet and outlook and comfortable seat for tea lovers like who are not only enjoy tea but feel relax and like to spend time there.
  • 10.  To give Rich experience for tea lovers as per preference and budget.  Sugarfree tea for diabetes patient  Moderate intake of teafor Health conscious people.  Apart from traditional tea we will provide Black Tea, herbal tea, Oolong tea,Rooibos tea, white tea and more than 40 varieties of tea provide to our customer- which are not available in our country and try to make a difference of our brand.
  • 11.  As a 90% households are regular tea consumers,  According to our expectation Demand will not be fall  According to customers feedback and suggestion we modify our products and strategy  We always try to fulfill wants and requirements of our customers and delight the customer by our best service.  Customers experience something new in our service in each visit.
  • 12.  It is feasible within the estimated cost  It will be profitable  Market  We segment is large decide price as per our cost and also consider customer budget
  • 13.  “Think green” – pollution free  Employment creation- less educated people can get employed, no specific degree required  Focus on Moderate intake of tea-Health benefits involve in it.  It not only helps combat heart-related ailments but also lowers cholesterol,protects the skin, keeps cancer at bay, strengthens bones and teeth, and contains no calories