2. Impact
Target
customer
The size of market opportunity
Organization structure
Magic potion
Pain points to be addressed
Scalability
Feasibility
Social aspect
3. Take
tea to the level of Coffee
Change
mind of people From coffee to tea
Attract
health conscious customers and increase
demand of tea in customers
Change
the image of tea from poor man’s drink to
standard level.
4. Tea
lovers
Youngsters
Health
conscious customers
Business
professionals who can arrange
meeting or can conversation in our Tea
arcade.
5. Indians
consumes 9 lack tones of tea every year
Nearly 90 percent of Indian households are regular tea
drinkers
Consume nearly 25% of global tea production in our
country
7. In our country, we don’t have any Specialize tea
shop in our country or rarely available like
coffee shop we see everywhere
According to our plan, If we open specialize Tea
in air conditioned arcade which is different from
traditional stores and provide delightful service
and amazing store appearance and comfortable
facility.
Great teas require particularly pure and hard
clays to extract all their fine flavors. And
average teas are better served by more porous
clays that can hide their defects so we use Tea
pots.
8.
We use different teapots for serving and give
rich experience to our customers
Use mineral water for making tea and drink.
We concentrate more on service of our
customers
We train our employees to delight our customers
by our service
Fast delivery within 6 minute of order.
9. We
create our outlet and outlook and
comfortable seat for tea lovers like who are
not only enjoy tea but feel relax and like to
spend time there.
10. To
give Rich experience for tea lovers as per
preference and budget.
Sugarfree tea for diabetes patient
Moderate intake of teafor Health conscious
people.
Apart from traditional tea we will provide Black
Tea, herbal tea, Oolong tea,Rooibos tea, white tea
and more than 40 varieties of tea provide to our
customer- which are not available in our country
and try to make a difference of our brand.
11. As
a 90% households are regular tea
consumers,
According to our expectation Demand will not
be fall
According
to customers feedback and
suggestion
we modify our products and
strategy
We
always try to fulfill wants and
requirements of our customers and delight the
customer by our best service.
Customers experience something new in our
service in each visit.
12. It
is feasible within the estimated cost
It
will be profitable
Market
We
segment is large
decide price as per our cost and also
consider customer budget
13. “Think
green” – pollution free
Employment creation- less educated people
can get employed, no specific degree
required
Focus on Moderate intake of tea-Health
benefits involve in it.
It not only helps combat heart-related
ailments but also lowers cholesterol,protects
the skin, keeps cancer at bay, strengthens
bones and teeth, and contains no calories