1. CONVERSION RATE
If you run an online store, you’re always trying
to boost your sales. Here’s how to increase the
conversion rate of your e-commerce site.
(Read More http://conversionxl.com/the-ultimate-guide-to-increasing-ecommerce-
conversion-rates/#ixzz24jYlBwQu)

2.  Conversion rate
 The number of buyers divided by total number of visitors
 Click-through-rate (CTR)
 The number of online user who clicked on the web ads /
banner divided by total number of online visitors who have
seen the ad;
 Typical banner and advertising click-through rates are
0.02% in late 2012 and have decreased over the past three
years.

6. How to increase conversion rate?
 Quality product image

10. How to increase conversion rate?
 Quality product image
 Great product copy

13. How to increase conversion rate?
 Quality product image
 Great product copy
 Product description video

15. How to increase conversion rate?
 Quality product image
 Great product copy
 Product description video
 Customization creates ownership

17. How to increase conversion rate?
 Quality product image
 Great product copy
 Product description video
 Customization creates ownership
 Shipping policy
 Charge or not?
 When charge?

19. How to increase conversion rate?
 Quality product image
 Great product copy
 Product description video
 Customization creates ownership
 Shipping policy
 Charge or not?
 When charge?
 Have a section for sales and specials

21. TACKLE SHOPPING
CART ABANDONMENT

22.  Shopping cart abandonment means the loss of a customer
who is going through the check-out process of an online
store.
 In 2011, the shopping cart abandonment rate reached
all-time high of 72%. It’s believed to continue climbing.
 A Forrester study found that 89% of consumers had
abandoned a shopping cart at least once.

23. Reasons
 High price. If your product is the same or similar to what
the competitors offer, people will choose based on the
price. If your price is the best, say it (must be true, or lose
all credibility). If it’s not the best, you have to communicate
your added value.
 Shipping charge
 Hassle: you ask for too much data / forced registration.
 Customer support
 Return policy
 Website loading / navigation

24. HOW TO SHIP FREE?

25. Include price in product itself

26. Free Shipping Threshold

28. FREE SHIPPING MEMBERSHIP

29. Free Shipping Membership

31. Other shipping options
 Flat Rate Shipping
 Up to $ 9.99
 Up to 50 lbs
 Ad supported shipping
 Vendor discounted shipping
 Pick up from store
 Drop ship

32. Follow up
 Ask for email and shipping details before payment
 Follow up emails
 Alerts when price decreases
 Alert about new updates about the product / category
 Ask for wish list and then send recommendations
 Persistent Shopping Cart
 Save cart
 Show contact information

35. Address Uncertainties
 FAQs
 Offer live chat

37. Clear process indicator

42. THE LAST MILE PROBLEM

43.  A big problem for online retailers is the expense of
delivering small quantities to homes and businesses.
 25% of deliveries require multiple delivery attempts.
 30% of packages are left on doorsteps, with possibilities for
theft.
 Innovative firms are introducing solutions.
 Smart box.
 Retail aggregator model: delivery at convenience stores or service
stations.
 E-stops.
 Order online for offline retail delivery.

44. THANKS FOR YOUR
PATIENCE 