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Hi, I’m Anita Choi Gibson




I’m a Marketing Strategist
Hi, I’m Anita Choi Gibson




I’m a Marketing Strategist

          ... with a huge appetite for culinary adventure
Hi, I’m Anita Choi Gibson




I’m a Marketing Strategist

          ... with a huge appetite for culinary adventure

                             ...and a love affair with food shopping!
I live here




              (Toronto, Ontario)
I went to school here:




I completed an MBA
     with a focus on Marketing Management
Food Marketing Visual Resume
Food Marketing Visual Resume
Food Marketing Visual Resume
Food Marketing Visual Resume
Food Marketing Visual Resume
Food Marketing Visual Resume
Food Marketing Visual Resume
Some things I’m really good at....
Taking fresh approaches to solving problems
Taking fresh approaches to solving problems




Mixing sizzling brands together to build great customer experiences
Taking fresh approaches to solving problems




Mixing sizzling brands together to build great customer experiences
       Rejuvenating and re-inventing a cookie-cutter sales process
Taking fresh approaches to solving problems




Mixing sizzling brands together to build great customer experiences
       Rejuvenating and re-inventing a cookie-cutter sales process

                  Borrowing cool concepts from other parts of life
Building Brands
Building Brands
Building Brands




Baking together features and functions
                with a dash of customer insight
                      to articulate value proposition and positioning
Building Brands
                  Mixing up enticing, eye-catching, savoury
                            integrated marketing materials
                                        to compel trial and
                                                  purchase
I have many strengths
Taking Initiative
  With a strong bias for action, I’m known for getting things done.
Creative Flare!
 A cololurful imagination with a focused eye for just that
                                        right image and message
Ingenuity
 I’m an ideas girl! Resourceful and clever, I can come up with
                                novel ways to get to the end goal.
Building Relationships
  Strong ability to collaborate and lead cross-functional teams.
Before turning to Food, I did lots of
other cool things…
I built fantastic online promotions
I launched an innovative new entertainment service
and




built out strategic plans
   and development
       roadmaps
Food Marketing Visual Resume
Food Marketing Visual Resume
Let’s connect!


 http://ca.linkedin.com/in/anitachoigibson
 www.thegrocerybag.ca
 @food_marketer
 anitachoigibson@gmail.com
Thanks for coming by.

credits
Addiction – www.namingandtreating.com

“My PVR” steak – www.youthtravel.tw

“Building Brands” – www.frugal-living-made-fun.com

Fruit Salad – www.spixii.ro

Road – www.crossfitimpulse.com

Burger, Cherries, Herbs, Hands – www.slidegeeks.com

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Food Marketing Visual Resume