PPT I PREPARED

1. -BY ANISH MONDAL

2.  Public relations (PR) is the practice of
managing the spread of information between
an individual or an organization (such as a
business, government agency, or a nonprofit
organization) and the public.
 Public relations may include an organization
or individual gaining exposure to their
audiences using topics of public interest and
news items that do not require direct
payment.

3.  Public relations professionals typically work
for PR and marketing firms, businesses
and companies, government, government
agencies, and public officials as PIOs,
and nongovernmental
organizations and nonprofit organizations.
 The public relations professional must know
how to effectively address those concerns
using the most powerful tool of the public
relations trade, which is publicity.

4.  Financial public relations – communicating financial results
and business strategy
 Consumer/lifestyle public relations – gaining publicity for
a particular product or service
 Crisis communication– responding in a crisis
 Internal communications– communicating within the
company itself
 Government relations– engaging government departments
to influence public policy
 Food-centric relations – communicating specific
information centered on foods, beverages and wine.
 Media Relations – a public relations function that involves
building and maintaining close relationships with the news
media so that they can sell and promote a business.

5.  Crisis communication is a
sub-specialty of the public
relations profession that is
designed to protect and
defend an individual,
company, or organization
facing a public challenge to
its reputation.
 Crisis communications in the
public relations world can
have many different
interpretations depending on
who you ask, but here's the
fundamental definition: you're
trying to mitigate damage to
your company's reputation by
third party sources.

7. IF YOU ARE A PR IN AN ORGANISATION LIKE-
 CINEMA HALL
 HOSPITAL
 INDUSTRY
 CORPORATE HOUSES
 GOVERNMENT OFFICES etc.
ANY DISASTER OCCUR.WHAT SHALL WE HAVE
TO FOLLOW-

8.  TELL IT ALL
 TELL IT FAST
 TELL THE TRUTH

9.  Maintain connectivity
 Be readily accessible to the news media
 Show empathy for the people involved
 Streamline communication processes
 Maintain information security
 Ensure uninterrupted audit trails
 Support multi-channel communications
 Remove dependencies on paper-based
processes

10.  Two-fold: Preparation,
Response
 To prepare:
 detailed Crisis
Communication Plan
 More likely to respond
quickly
 Take immediate steps to
control message
Successfully regain
public’s trust
 Insurance policy for the
long-term health of your
organization

12.  CEO
 Head of Public Relations
 Vice Presidents, Managers of key departments
 Safety or Security Officer
 Company lawyers

13. SUPPOSE YOU ARE A
PR OF A RENOWNED
CINEMA
HALL.SUDDENLY
THERE WAS A FIRE IN
WHICH 56 PEOPLE
DIED.HOW WILL YOU
MAINTAIN THE
DAMAGE CONTROL
PLAN.

14.  Media Strategy
People remember what they hear first and
last
Designate an official spokesperson
Technical experts
engineer, financial expert
Press releases
Practice media questions, interview scenarios

15.  Ensure safety of all
involved
 Internal statements to
all employees
 Determine when to go
public
“Tell it all; tell it
fast”
 Send out press release
covering who, what,
when, where of the
crisis.

16.  Compensate victims. Act quickly to provide
restitution.
 Make a bold commitment to ensure errors
will never happen again.
 Go public with self-assessment.
 Step back and think about your customers.
 Admit your mistakes right away.Answer
questions before they are asked.
 Move On. Once resolved, let it go and move
on. It’s crucial to thank and reward loyal
Loyalty customers.

17. @
Thank You