This power point presentation is done by students of Chetana's Management studies.
This Britannia project includes all information about Britannia Industry!!
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5. Milestones Of The Company
1892- The Genesis - Britannia
1921- Imported machinery
introduced
1975- Britannia Biscuit
Company takes over biscuit
distribution from Parry's
1997- Re-birth - new corporate
identity 'Eat Healthy, Think
Better'
6. 2003- 'Treat Duet'
2001- No.1 food brand of the
country
2005- Re-birth of Tiger
2009- Britannia Launches
ActiMind..’Eat Healthy, Think
Better' to ‘Drink Healthy, Think
Better' as well!!’
7. Important Persons Of Company
Chairman :
Mr. Nusli Wadia
Managing Director
Ms. Vinita Bali
15. Punch lines
Products Punch lines
50-50 “Very Very Tasty Tasty”
Good Day “Ho gaya re Good-Day”
Little Hearts “Direct Dil se”
Marie Gold “Tea Time biscuit”
Tiger “Eat Healthy Think better”
Treat “Lovable devils”
17. Vision
♥ To dominate the food and beverage
market in India with a distinctive range
of “Tasty Yet Healthy” Britannia
brands.
♥ Every third person, in India, should be
a Britannia consumer.
18. Mission
To be one of the best biscuit company.
Mission
♥ To dominate the food and beverage market
in India
♥ To be one of the best biscuit company
19. OBJECTIVE
Short Term Long Term
♥ To improve image to
shareholders
♥ To improve internal
processes and controls
♥ To be the lowest-cost
producer in the market
♥ To become largest
volume player in the
bakery industry
20. Goal
♥ To improve profitability
♥ To provide better customer service
♥ To reduce carbon emissions
21. Marketing Strategies
♥A strong quality of the product and customer satisfaction
♥A growing relationship with customer and customer
retention
♥Focus on competitor’s activity
♥A growing emphasis on global thinking and local
marketing planning
25. ♥ Competition may increase
♥ They can shift from maturity stage to decline
stage
♥ It is possible that they will have to face switching
cost
THREATS
26. ♥ Generate employment opportunity
♥ Provide competition to foreign companies
♥ Improve living standard
OPPORTUNITIES
27. ♥ Increases the cost of food product
♥ Industry and technology requires high investment
♥ Company is using manpower on large scale so,
expenses are high
♥ No separate colony for employees so, they have to
travel a lot on daily basis
WEAKNESSES
28. ♥ Widely accepted in all Generations
♥ Provide good Instant Remedy for hunger in the form
of readymade food
♥ Preserves the non seasonal food and makes it
available all throughout the year
♥ There is no labour union in this organization
♥ Using manpower on large scale
♥ Company has much experienced, qualified and
competent employees in each department
Strengths