How to conduct a successful CSR program. This presentation picks the top tips to run an internal CSR program and summarizes my article in Simply-Communicate. Read complete content at: http://bit.ly/JSUdot

1. Top tips on how to run a successful
internal corporate social
responsibility program
How to conduct a successful CSR program
Read complete content at: http://bit.ly/JSUdot
Aniisu K Verghese
Internal Communications Leader, Career Coach and Author
www.intraskope.com
www.intraskope.wordpress.com

2. Disclaimer
Due care has been taken while preparing
this presentation but the author cannot be
held responsible for any misuse or
misrepresentation of information. The
views expressed in this presentation are
those of the author and do not reflect
those of the organization he works for.
Data for this presentation has been drawn
from various sources and is gratefully
acknowledged.

3. The Context
 This presentation looks at how you can use effective internal
communications to create a consistent experience for employees and allow
them to witness the impact of your CSR initiative.

4. Set context early
 Establish the purpose, goals and outcomes expected before the campaign
kicks off. Allow participants to clarify expectations

5. Appeal to emotion
 Instead of ‘support the campaign by contributing funds’ share, ‘how Lakshmi
got through school due to the funds we contributed’.
 Provide opportunities for staff to engage with NGOs they support.

6. Involve staff in the planning phase
 Converge a core team, brainstorm on suitable approaches. Integrate local
office needs and factor challenges on the ground.

7. Provide autonomy
 Allow local teams to establish their own rhythm of running the campaign
within the ambit of the overall theme.
 Empower managers to rope in enthusiastic people from their teams to
champion the cause.

8. Get leadership to participate actively
 Have leaders spearhead elements of the campaign and lead by example.

9. Make life simpler for campaigners
• Provide easy-to-use templates, reduce time to market for campaigners and
create simple tools to gauge impact and progress of the campaign.

10. Highlight success stories
 Recognize creative ideas and people who make a difference to the
campaign. Share best practices and refer them to the core team.

11. Report out periodically
 Consistent and periodic communication to stakeholders on the progress and
milestones covered helps keep everyone on the same page and looking
forward to the campaign’s outcomes.

12. Engage in healthy competition
 Allow for teams to compete in garnering funds. It helps to give the campaign
the attention it deserves.

13. Stay Connected
 Linkedin: http://in.linkedin.com/in/aniisu
 Twitter: www.twitter.com/aniisu
 Visit the book FB page :http://www.facebook.com/ICbook2012
 E-mail: intraskope@yahoo.com
 Visit my blog: www.intraskope.wordpress.com