Last year, marketing-as-a-service leader ExactTarget deployed private-Platform-as-a-Service technology in its production private cloud. The results were dramatic: ExactTarget saw application deployment cycles shortened from weeks to minutes, and the subsequent dynamic workflow has led to breakthroughs in experimentation. In a company culture that builds its success on creativity, ExactTarget leveraged ActiveState Stackato to take its cloud innovation to new heights.
Private PaaS technology is critical to success in private cloud development by making even the most staid enterprise nimble, while letting IT leadership maintain security and control over the corporate cloud. Development teams realize the scalability, efficiency, and convenience of public cloud architecture, IT leads administer with web-based management tools, and CIOs enjoy their organization's productivity gains.
This webinar discusses:
The enterprise use case for private PaaS technology
ExactTarget's experience deploying Stackato to its production cloud
What is private PaaS
Stackato's impact on ExactTarget. (Spoiler alert: ExactTarget development teams are innovating more, administering more easily, and getting product to market faster.)
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Making the Case for Private Cloud with ExactTarget & ActiveState
1. Making the Case for Private PaaS:
ExactTarget Innovates in the Cloud
February 19, 2013
Moderated by Steve Wylie,
General Manager, Cloud Connect
Sponsored By:
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Discuss Today’s program on Twitter: #stackato
3. Sponsored By:
Making the Case for Private PaaS
Dale McCrory
Principal Product Manager, Fuel Platform
ExactTarget
Bart Copeland
President & CEO
ActiveState Software
Discuss Today’s program on Twitter: #stackato
Today’s Program
9. Private PaaS is the only way to
harness to the true transformational
benefits of the cloud.
#stackato
10. What do enterprises really need
from the cloud?
Easier innovation
Efficiency gains
Improved resource utilization
Better productivity
Lower cost of mistakes
ROI
#stackato
27. A networking giant is deploying Stackato…
A F100 cloud service provider is using Stackato…
An global open-source community is using Stackato
for…
A world-leader in next generation mobile technologies
is…
HP is…..
Where’s Stackato?
#stackato
37. Sponsored By:
Making the Case for Private PaaS
Dale McCrory
Principal Product Manager, Fuel Platform
ExactTarget
Bart Copeland Steve Wylie
President & CEO General Manger
ActiveState Software Cloud Connect
Discuss Today’s program on Twitter: #stackato
Submit Your Questions
Editor's Notes
Webinar Thesis:Virtualization enables resource scaling. But it doesn’t facilitate application management.But PaaS is the only way to attain the true transformational benefits of the cloudEnabler that justifies cloud computing b/c of the transformation in how you deal with applications and lifecycles
You’re virtualized10K VMs! Overnight!
You’re virtualized:Virtualization offers scaling...but it’s still only raw resourcesWill get more productivity but also more complex requestsDevOps bandwidth doesn’t scale! Who’s managing the new applications on those 10K VMs?With a simple cloud – you get raw resourcesDoes not transform how you run your business, just how much you can doNo real changes in productivity or processes so that you can realize the flexibility, scalability and innovation improvements
Virtualization is only a start—it abstracts hardware management, but it does NOT abstract data and application management. And that’s the key limitation.You’ll see reduced hardware costs, but it won’t deliver dramatic productivity gains unless coupled with a scalable application management solution.Serving the enterprise better means developers and DevOps stakeholders have more time to:InnovateBe creativeMake mistakesSelf serveAuto-configure
Webinar Thesis:Virtualization enables a gazillion VMs. But it won’t help you manage all the data and applications that go on those VMs.PaaS is the only way to attain the true transformational benefits of the cloudEnabler that justifies cloud computing b/c of the transformation in how you deal with applications and lifecycles
To be:ProfitableEfficientInnovativeProductiveMarket leaders
What is Private PaaS? Private PaaS: Software-driven, internal cloud. Public PaaS = serviceAllows you to extract the true value from your cloud.How?
Getting your apps to market faster will give you edge over the competitionAn infrastructure that frees you from its limitations enables creativity and the chance to make mistakes, at a lower costInstead of being hampered by the processes imposed on you by your current infrastructure, you can design a process that works best for your organization
Build your cloud from the middle outStart with your paas
Stackato is the operating system for your cloud, enabling your infrastructure AND your application development.PaaS bridges the path between enterprise IT and existing resources with the new developer paradigm that PaaS bringsBrings operational efficiency to the entire corporate IT set up
This is the heart of any business. Start here to see where the roadblocks are and how they can be mitigated or eliminated.
There’s no killer app for the cloud. But workflow comes close. Enterprise customers deploying Stackato private PaaS see their deployment accelerate, and can retain control gateways as needed.Stackato accelerates workflow to such an extent that enterprise customers see deployment cycles shorten from WEEKS to MINUTES, and yet with no sacrifice of control. For instance, in the AFTER diagram, the workflow maintains control gateposts at testing and staging, even though those could be eliminated.
An agile company can:Quickly deploy apps to the cloudRespond to competitors Fix mistakesTest innovationsAdjust to shifting market and customer demandsAn agile company is one that determines its own destiny and is not hampered by processes or infrastructure. An agile company is nimble, responsive, and is always forward-thinking/moving.
Just because you’re a large, successful company doesn’t mean you can’t be as nimble and agile as these upstarts.It doesn’t require a reduction in the size of your company, but an increase in innovation and flexibility. PaaS can provide that.
There’s no killer app for the cloud. But workflow comes close. Enterprise customers deploying Stackato private PaaS see their deployment accelerate, and can retain control gateways as needed.Stackato accelerates workflow to such an extent that enterprise customers see deployment cycles shorten from WEEKS to MINUTES, and yet with no sacrifice of control. For instance, in the AFTER diagram, the workflow maintains control gateposts at testing and staging, even though those could be eliminated.
Build your cloud from the middle outStart with your paas
Metrics:A networking giant is deploying Stackato to simplify cloud management processes and speed time-to-market for support applications.A multinational media and entertainment company uses Stackato to secure, manage, and monitor its private-cloud digital assets, and to push subsidiary-specific custom Drupal applications to the cloud.A F100 cloud service provider is using Stackato to reduce time spent configuring enterprise middleware, streamlining deployment from development to production.An massive open-source community is using Stackato for its web-based applicationsA world-leader in next generation mobile technologies is deploying stackato within it’s R&D organization to empower developers to innovate/be more nimble and responsive to market changeHP is licensing Stackato for OEM integration
Notes:Speak to what the company is, what it does, goals…Based in Indianapolis, Indiana, ExactTarget is the global leader in marketing Software-as-a-Service (SaaS) solutions, and its commitment to innovation drives the company forward. That commitment, combined with ExactTarget’s entrepreneurial spirit and unwavering focus on client success, forms the basis of its “Orange Culture.”The Interactive Marketing Hub was envisioned as an interactive cloud operating system for sharing marketing solutions with customers.
Notes:What were the challenges and pain points that led you to look for a paas solution?Disparate development environments, multiple URLs, programming language differences, a burdensome workflow, and mounting time pressures complicated timely deliveryNeeded a flexible and easy way to build, test, stage, and deploy a wide array of software applications to the Hub
Needed a solid PaaS middleware foundationConsidered Cloud Foundry, admired the scope and vision of the open source project But this was not ideal:Significant investment in time and moneyNot a business they wanted to be inNeed an enterprise supported, out-of-the-box technology that would provide a faster path to the cloud
Notes:Why Stackato and what does Stackato allow you to do?Self- serve: Developers can deploy applications without involving ITDynamic workflow – No more 2 week deployment windows, no need to wait for, can deploy on demand whenever something is readyPolyglot development – can code in the best language for the jobImproved QA – Mirrored production and dev environments means devs can test and see if an app is ready and will work in production before deployment
Private PaaS is an enabling technology that finally justifies cloud computing because of all the transformational benefits it provides in regards to application development and lifecycle management.Private PaaS is the heart of any innovation program and allows companies to easily prototype, test, and implement cutting edge new advancements while simultaneously lowering the cost of mistakes. Enterprises can be just as agile, nimble, and innovative as startups without sacrificing security, control, or oversight.