2. Strategy
• The New York Times has an strategic focus on
delivering high-quality journalism that engages
audiences across multiple platforms.
• The digital subscription using a paid model allows
The New York Times to invest in creating high-
quality journalism to maintain its presence as a
premier global news source.

3. Print version
• Founded in 1852 in New York city
• Daily newspaper
• Circulation:
• 1,150,589 daily
• 1,645,152 Sunday (2011)
• Largest local metropolitan newspaper in the United States
• Third largest after:
• The Wall Street Journal
• USA Today

4. Online version
• Most popular American Online newspaper
Website
• More than 30 million unique visitors per month
• Strong presence since 1996

6. NYTimes.com
• NYTimes.com is #1 in reaching “corporate C-level
Executives” and “Business Decision-Makers”
online.
• NYTimes.com was honored with five 2010 Webby
Awards and three Online Journalism Online.
• NYTimes.com ranked #1 in OMMA’s June 2010
list of the Most Important Online Publishers

7. TimeSelect Program
• Started in September 2005
• Exclusive access to:
• Op-Ed Columns
• The Archive
• Web Tools
• And more.
• Subscription-based service for
daily columns
• $7,95 per month
• $49,95 per year
• Free for print subscribers and
University students and faculty
• Ended in 2007

8. Applications
• Times Reader  2006
• 2.0  2009
• Digital Version of The New
Tork Times
• iPhone and iPod Touch
2008
• iPad  2010
• To march 6, 2011 more than
1,6 million downloads.
(Source: iTunes)
• Android Smartphones 
2010

9. Crosswords
• Home delivery or
• Subscription:
• $6,95 per month
• $39,95 per year

10. Employment
• The New York Times has
approximately 1,150 news
department staff, more
than any other newspaper.
• It has 25 foreign news
bureaus, including a
United Nations bureau
based in New York city.
Bureaus in five continents
including Africa since the
1950’s.

11. Financials
• “The end of 2011, 406,000 paying subscriber to all the
company’s digital products”
• “The company’s 2011 total revenues declined 3
percent, due largely to the decline of total Company
advertising revenues.”
• “In 2011 we further reduced operating costs 2 percent.”

12. Sources
• http://gigaom.com/apple/app-review-the-new-york-
times-crosswords-daily-2009/
• http://en.wikipedia.org/wiki/The_New_York_Times
#Web_presence
• http://paidcontent.org/tech/419-new-york-times-to-
close-timesselect-effective-wednesday/
• http://www.nytco.com/pdf/annual_2011/2011NYTa
nnual.pdf