1. Formal font The colour grey connotates being dull, boring and unattractive Intertextuality Typical convention Keep Calm and Carry On was a motivation poster which was made by the British government in 1939 during the beginning of world war two but was never used. The only member of the group who is facing the camera direct address this could suggest that he is the main band member This relates to the actions that they are doing , even though they are sinking they are keeping calm and carrying on eating their breakfast therefore there is a relationship between the visual and and the words Water Release date There's not too much detail on the front Website

2. The word greatest boosts their status The font is like disco balls or lights represent each circle, this could suggest that their name is up in lights and they’ve finally reached the peak of their career. The use of the purple could relate to the fact that they are performing in the “royal ” Albert hall seeing that the colour purple usually represents royalty. Release date