Slides for 3 hours hands on workshop guiding small business to engage and sell using smart phones. Taught by ShinyDoor. Supported by Appalachian Regional Commission.

1. Smartphones
and their potential
for business use
A project of ARC and ShinyDoor

2. Your Action Plan
Today's session is less about your phone, and
more about your customer's smart phone.
We will work to develop strategies for your
organization to engage customers via their
smartphone.

3. Introductions
To begin, let's get to know the group. Please
share:
Your Name
Your Business (name and what you do)
Your Current Level of Smartphone Use
Rookie, Veteran, Master
What you do with a smartphone

4. Who uses a smartphone?
During 2011:
- Nearly 1/2 of US Adults own a smartphone
(Pew 2012)
-11% increase over 2010
- Nielsen reports that U.S. youth send on
average 3,000 texts A MONTH

5. What is the smartphone replacing?
71% of smartphone users use the smartphone
to shop (Pew, 2011)

6. What Are People Using On Their
Smart Phone?
Google and Facebook are tops!
In March, comScore says:
Google sites had nearly 94 million smartphone
visitors, or 96.9 percent of the mobile
audience.
Facebook ranked second with 78 million
visitors, or 80.4 percent.
Washington Business Journal, May 7, 2012

7. What Are People Using On Their
Smart Phone?
Apps also drive the lion’s share of mobile
audience engagement, accounting for four
out of every five mobile media minutes.
Washington Business Journal, May 7, 2012

8. What Are People Using?
Android’s top five list: Android Market, Google
Search, Google Maps, Gmail and Facebook.
Washington Business Journal, May 7, 2012
Among iPhone users, the five top apps used to access the Internet are iTunes, Google Maps,
Facebook, YouTube and Yahoo! Weather.

9. Your business needs mobile
strategies NOW
1 - Website
- Optimized for mobile
- Contains information tailored to
mobile

10. Your business needs mobile
strategies NOW
2 - Loyalty Programs
- Aimed at impulse buyers
- Easy to use, fun, interactive

11. Your business needs mobile
strategies NOW
3 - Mobile Search and Review
- Help new customers discover you
- Informative and meaningful

12. Your business needs mobile
strategies NOW
4 - Sales
- Sell on the go
- Tradeshows, craft expos, etc.

13. Mobile Website Optimization
If your host supports it, automatic optimization
works great (Weebly and Google Sites are two that provide free hosting
and free optimization)

14. What does "tailored to mobile"
mean?
1 - Fewer images
2 - Lightweight and fast
3 - Focused on providing the basics as quickly
as possible
- Location, hours of operation, etc
Try to limit information to just the critical pieces,
with navigation available for the other stuff
customers may want to see

15. Action Plan: Website
What do you need to do to make your website
optimized for mobile?

16. Location-based services
Apps like Foursquare and Google Places give
your potential customers a way to find you
and learn about your business.
They also give your customers a sense of
loyalty, community and fun surrounding your
business!

17. Create a loyalty campaign!
First Step - advertise something on your mobile
site for mobile customers!
For example "Show us this page on your phone
for 15% off your next order"

18. Create a loyalty campaign!
Next Step - Offer something on Foursquare
For example "The mayor gets a free muffin!"

19. Loyalty and partnership
This sign states
that when you
'check in' via
Foursquare, they
will make a
donation.

20. Action Plan: Loyalty Program
What do you need to do to develop a loyalty
program using Foursquare?
What value might participating in Foursquare
have for your business?

21. During an average day:
- 59% Read Email On a Smart Phone
- 43% Use Social Media On a Smart Phone
More than half of all local searches ("Find a car
repair shop by me") are done on mobile
devices.
Translation - you need to know how to reach
these customers and tailor advertising to
them.

22. Mobile Search and Review
Customers use apps like Google Search,
Foursquare and Yelp to find local businesses.
Does it make sense for you to be on there?
How about your business?

23. Action Plan: Mobile Search
What do you need to do to grow your presence
in reviews?
What are the pros and cons to having a
presence in reviews?

24. Now that you've done all that...
You can use your smartphone to make sales!

25. Square
Square is a free, easy to use app for iOS and
Android
The card reader is free
They charge 2.75% per charge
Deposit funds on a regular basis

26. Square
Customers find it 'Fun' and 'Cool'
They get emailed receipts almost instantly
You get reports daily
Can accept Visa, MC, AMEX and Discover
Your phone can pay for itself!

27. Action Plan: Sales
What do you need to do to make sales via
smartphone?
Is it an appropriate strategy for your business?

28. So now what?
What are the steps you need to get started?
What outside help do you need?
Where do you get it?
By what date do you want to see this happen?
What is your Capital Letter Take-Away?

29. Thank You!
Please be sure to take our class survey before
you leave - it will help make our class better!
And be sure to visit us on the web
www.arc.gov
www.shinydoor.com

30. Questions?
Jason Schroeder
jason@shinydoor.com

31. References
References
Smith, A. (2012, March 1). Nearly half of American adults are
smartphone owners. Pew Internet & American Life Project.
Retrieved from http://www.pewinternet.org/
Reports/2012/Smartphone-Update-2012.aspx?src=prc-headline

32. Creative Commons License
This presentation was created by Shiny Door
It is licensed under the Creative Commons
Attribution 3.0 Unported License
To view a copy of this license, visit
http://creativecommons.org/licenses/by/3.0