Social Media is a huge part of our culture and lives. Real-time conversations about your market or brand are happening every day, whether you choose to participate or not. Don't get left behind. There are millions of people waiting to be reached. Go out and find them, and make it easy for them to find you!
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5 reasons Your Business Should Be Using Social Media
1.
2.
3. Reason 1: It's Where Your
Customers Are Hanging Out
15 million Australians
use at least one Social
Media platform
4 million Australians use Social
Media to connect with businesses
source: Yellow Pages Social Media Report 2013
4. Key Stats
65% of Aussies use Social Media
25% of social media
users follow brands
20% of social media users
use social media to research
products and services
5. Reason 2: To Improve Brand
Awareness
N
A
R
B
!
D
The more people that see
your brand, the more likely
they will be to remember
your business when they
want to buy what you have
to offer
6. Reason 3: To Build Trust in Your
Company
Positive actions
within
relationships
build trust
ASK
LISTEN
At least in the short term, social proof may be
more important than what you actually DO
Mark Schaeffer
7. Reason 4: To Boost Website
Traffic & Search Engine Ranking
Social Media + SEO + Content
Search
Engine
Ranking
8. Reason 5: To Cut Marketing Costs
Social Media is not free...
but it's much more affordable
for small businesses and it's
easier to track sales &
customer engagement than
traditional marketing &
advertising
9. 5 Things to do TODAY!
If you're a complete newbie
Set aside 1 hour to visit 2 social media sites
Sign up for 1 site
Set some goals
Prepare yourself for getting social
Tell your Customers
10. 5 Things to do TODAY!
If you're already active on social media
Optimise your social media profiles
Use tools to automate your updates
Get email addresses
Make your updates shareable & clickable
Measure the performance of your channels