This is a session taught at WordCamp Fayetteville designed for audiences of bloggers from newbies to experienced bloggers.

1. Analytics:Everything you ever wanted to know …OK what you can learn in 40 minutes

2. What is Analytics?? Science of Analysis A practical definition, however, would be that analytics is the process of obtaining an optimal or realistic decision based on existing data. Business managers may choose to make decisions based on past experiences or rules of thumb, or there might be other qualitative aspects to decision making; but unless there are data involved in the process, it would not be considered analytics.

3. Analytics Website owner’s crystal ball Popular free analytics for WordPress Google Analytics (plug-in Google Analyticator) StatCounter

4. What advantage is there to studying Analytics? Determine content favorites Find good referral sources Understand your readers Bragging rights??

5. Proper verbiage Bounce Rate – visitor comes to your site and leaves without going further Unique Visitor – Uses cookies to determine if someone has come to your site before

6. Which Metrics should you look at?

7. Custom Dashboard Keywords used in search engines without your name Keywords used in search engines with your name

8. Custom Dashboard Unique Visitors by page with bounce rate Traffic Source with # of new visits

9. 4 Awesome Metrics Loyalty - Frequency Recency Length of Visit Depth of Visit

10. Behavior - Engagement

11. Behavior – Frequency & Recency

12. New vs. Returning

13. Questions?? Contact Info: Angela Belford The Belford Group www.Twitter.com/AngelaBelford www.TheBelfordGroup.com 479.443.9945