SOCIAL MEDIA FOR PROJECT SUCCESS
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This document discusses using social media for project success. It notes that project managers spend 75-90% of their time communicating. Social media can help by facilitating information sharing and turning communication into an interactive dialogue. However, organizations face challenges in getting people to regularly use social media and integrating it into business processes while addressing security, privacy and wasted time concerns. Case studies show how tools for faster file sharing, collaborative problem solving and knowledge sharing helped improve productivity at an Australian company and coordinate a global event. The document encourages having a clear vision, game plan and being social to make social media work for projects.
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SOCIAL MEDIA FOR PROJECT SUCCESS
- 1. SOCIAL MEDIA FOR PROJECT SUCCESS Anfernee Chansamooth, Kaboom Hub
- 3. I am NOT your regular presenter… I’m NOT your regular speaker!
- 4. Is it OK if we have some
- 5. Pop Quiz! How much time does the typical project manager spend communicating both formally and informally? a) 40-60% b) 50-70% c) 60-80% d) 75-90% Answer: 75-90%!!!
- 6. "Project managers spend the majority of their time communicating…" - PMBOK 4th Edition, page 243
- 8. The Knowledge Shift... Sole Knowledge Expert Before: Knowledge as
- 9. After: Sharing of knowledge is
- 10. Corporations Read Personal Sites Britannica Publishing Advertising Content Mgmt HTML Communities Read & Write Personal Blogs Wikipedia Participation Viral Marketing Wikis XML
- 15. Recap… Web 2.0 Applications that facilitate information sharing or have a user centric focus i.e. User-generated content. Social Media / Social Software The use of web-based and mobile technologies to turn communication into an interactive dialogue Social Networking Building and reflecting of social networks or relations amongst people Enterprise 2.0 The use of social software within the company, between the company and their partners or customers Source: Yianni Achele, Jacobs Information Management
- 16. Stand Up & Share… What’s one thing that you’ve found valuable or useful in the last 20 minutes?
- 17. E-MAIL SUCKS!!!
- 18. Got Fail?
- 19. 3 Reasons Why Orgs Fail at Social Hey Talk to Me Buddy!
- 20. 20
- 21. 21
- 22. The Challenges Challenge Possible Solution “Getting people to use them so regularly it becomes second-nature, just the instinctive way we communicate. “ Create a set of rituals and emphasize (repeatedly) the importance of these tools. Integrate into standard business process (just like email) Security/privacy concerns Find the appropriate tool that fits your company privacy & security policies Users wasting time on these tools being social Set clear guidelines on acceptable use Not as personalised as we would like it to be Find the appropriate tool that fits your requirements and/or allows customisation
- 23. Write it down… What’s one challenge that you’re currently facing with social media in your company?
- 24. Case Study: Pact Group The Challenge The Solution The Result Over 70 sites throughout Australia & New Zealand = communication breakdown! • Faster file sharing • Collaborative problem solving • Knowledge sharing = Improved productivity! Source: http://technorati.com/social-media/article/australian-companies-using-social-business-to/
- 25. Case Study: Earth Hour The Challenge The Solution The Result Facilitating global implementation of Earth Hour in 152 countries 8 staff, answering questions for 500+ volunteers Capture event when power is off for 60 mins! For more than 50% of participants English is not primary language • Tool available in 23 languages • Self-populating database • Knowledge & file sharing • Mobile access during 60-min downtime = Significant time savings Powerful
- 26. How Can It Work For You? Have a clear vision – what’s your WHY? Have a game plan Don’t forget to BE SOCIAL!
- 27. Write it down… What’s one action that you can take tomorrow towards being more successful with social media in your projects?
- 28. Case Study: Flash Mob The Challenge The Solution The Result 6 weeks from idea to execution Create choreography Coordinate regular weekly training and rehearsals Acquire volunteers and resources No $$ Portable sound system • 35 dancers • Original choreo • Music remixed specifically for the event • Makeshift sound system you wouldn’t believe = Incredible experience that brought joy to many people and changed lives
- 29. Flashmob – Facebook Private Group
- 30. Thank You + Questions? Connect with me at: anf@kaboomhub.com www.kaboomhub.com Fb.com/kaboomAU Anfernee Chansamooth @kaboomAU
Notas do Editor
- I like to have fun, who else likes to have fun? So is it OK if we some fun together over the next 45 minutes?
- - PMBOK 4th Edition, page 243 (Chapter 10, Project Communications Management)
- You are now looking at your next project manager or team member.
- Knowledge used to be precious, and kept by the sole knowledge expert that everyone would go to.
- Knowledge experts share freely. Viewed as knowledgeable by the amount of knowledge you share, the quality of information, and how freely it is available.
- http://www.flickr.com/photos/kalexanderson/8322744542/sizes/l/
- http://www.flickr.com/photos/hmoong/6985051659/sizes/l/
- The Challenge: over 70 sites throughout Australia, New Zealand and Asia. Breakdown in communication between those sites.The Solution: Chatter, which is Salesforce's internal social networking tool. They have over 600 of their 3,500 employees currently using the service, and hope to extend this to 1,000 by June.The Result: improved productivity through faster file sharing, collaborative problem solving and knowledge sharing.