1. PICMET ‘10 Conference Phuket, Thailand
10R0350
Accelerating Knowledge
Adoption:
A Perspective of Social Network
Hung-Chun Huang, Les Davy, and Hsin-Yu Shih
National Chi Nan University, Puli, Taiwan

2. PICMET ‘10 Conference Phuket, Thailand
Knowledge Management
Manage Directly Knowledge
Knowledge Knowledge
Indirect
Manage
Knowledge
managing
knowledge behaviors

3. PICMET ‘10 Conference Phuket, Thailand
Teamwork structure is a micro
social system
Nonaka(1998)
Internal
collaboration Social context of
network knowledge; “Ba”
Managing Micro social network
perspective
Social system

4. PICMET ‘10 Conference Phuket, Thailand
Overlap; Redundant Structure
Tacit
Socialization Externalization
i
Common language
i i
i
g
i generator
i
i
i Internal competitive
o g
g g g
i g
Internalization Combination Network redundant
Explicit
i: individual g: group o: organization
Nonaka, Ikujiro & Konno Noboru , "The Concept of "Ba": Building a Foundation for Knowledge
Creation", California Management Review,Vol .40, NO3, Spring 1998, pp.40-54.

5. PICMET ‘10 Conference Phuket, Thailand
Structural Redundancy &
Common Language
Personal Team
Communication Dialog Communication Dialog
Common Language
Common Language
Tacit Knowledge
Tacit Knowledge
Common Common
A B Language A Language B

6. PICMET ‘10 Conference Phuket, Thailand
Internal competition Nonaka (1995)
Enhance
knowledge Creating and diffusion
Explicit
Tacit
What
Internal
mechanism
Common
Language
Competition Common
Language
behind?
Blank !

7. PICMET ‘10 Conference Phuket, Thailand
Case study
Scenarios overlook
Time:2002~2003 Technology shifting Adoption Process Result of
Shifting
A team
computer software 4 months
developer Microsoft
since 1994
C++ Dot NET
B team engineer will face
career challenges
information management while technology 10 months
department
shifting.
built in 1990
being expertise engineer requires
long-term accumulation

8. PICMET ‘10 Conference Phuket, Thailand
A Team member Descriptions
Memb Years on
Job position Working Field
er teamwork
senior
A1 programmer 4
engineer
executive
A2 System Planning 10
manager
senior
A3 programmer 5
engineer
project
A4 System Planning 8
leader
junior
A5 programmer 4
engineer
senior
A6 programmer 8
engineer
junior
A7 System pilot 2
engineer

9. PICMET ‘10 Conference Phuket, Thailand
B Team Member Descriptions
Job Years on
Member Working Field
position teamwork
Senior
B1 System Planning 8
manager
Junior programmer/
B2 5
engineer hardware Maintain
Senior
B3 programmer 15
engineer
Senior
B4 programmer 10
manager
Senior
B5 programmer 15
engineer
Junior
B6 programmer 2
engineer
Departmen
B7 System Planning 15
t manager

10. PICMET ‘10 Conference Phuket, Thailand
Network analysis of Team member
Team Team A Team B
Member A1 A2 A3 A4 A5 A6 A7 B1 B2 B3 B4 B5 B6 B7
Network Size 8 13 8 7 7 9 4 9 7 7 9 7 10 8
Effective Size 5.50 10.93 5.05 4.17 3.85 7.00 1.80 6.23 3.22 4.10 5.93 3.58 7.18 4.69
Personal
2.50 2.07 2.95 2.84 3.15 2.00 2.20 2.78 3.79 2.90 3.07 3.42 2.82 3.31
Redundancy
Team
Redundancy 2.53 3.15

11. PICMET ‘10 Conference Phuket, Thailand
Discussion
The debate of social tie in knowledge diffusion
knowledge Hansen (2002)
Codify Uncodify
Granovetter (1985)
Strength of are benefits for
weak tie codifying and
explicating knowledge
diffusion
Social tie
Krackhardt(1992)
are benefits for The
Strength of ambiguous and tacit organizational
knowing transferring. viscosity
strong tie

12. PICMET ‘10 Conference Phuket, Thailand
Discussion
Structural viscosity in knowledge diffusion
Team Team
Redundancy =2.53 Redundancy =3.15
i
i i
i i
i A1 A3 i B5
i i i i
i
The organizational viscosity Krackhardt (1997)
Organizational structure unhindered information
communication.

13. PICMET ‘10 Conference Phuket, Thailand
Conclusion Team
Team
Redundancy =2.53 Redundancy =3.15
i
i i
i i
i A1 A3 i B5
i i i i
i
The structure of Internal competition
(structural redundancy) can reduce
structural viscosity and increase knowledge
diffusion efficiently.

14. PICMET ‘10 Conference Phuket, Thailand
Thanks
Accelerating Knowledge Adoption:
A Perspective of Social Network
Hung-Chun Huang, Les Davy, and Hsin-Yu Shih
National Chi Nan University, Puli, Taiwan