The Magic of Web Marketing
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A look at how to measure how your website is performing, how you can measure performance and how you can turn those measurements in to an understanding of your visitor activity and turn it to your benefit
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The Magic of Web Marketing
- 6. Introduction – Andy Poulton, IT Specialist User Friendly
- 8. UK Internet Penetration Source ¦ Internet World Stats 2000 2002 2004 2006 2008 15.4m 17.7m 22.5m 26.7m 30.9m 33.6m 35.8m 36.7m 41.3m 42.7m 70% 0f pop. 26% of pop.
- 9. £ Bn 20.4 29.8 46.6 64.3 88 121 Source IMRG
- 11. The 2 most common questions I don’t think my website’s working for me, what can I do? How do I get more people to visit my website?
- 12. 1 Answer How is your website performing right now?
- 15. Is this better?
- 16. Is this better?
- 17. Is this better?
- 18. I don’t think my website’s working for me, what can I do? How do I get more people to visit my website?
- 19. Low conversion % - then let’s look at your site
- 20. The Rudiments The right name The right site
- 22. Choosing a name – The Good www.diy.com www.bbc.co.uk www.itv.com www.mac.com www.formula1.com www.tesco.co.uk
- 23. Choosing a name – The Bad www.phones4u.co.uk www.toys2wish4.com www.4learning.com www.any-domain-with-too-many-hyphens.co.uk
- 24. Choosing a name – The Ugly www.speedofart.com
- 25. Choosing a name – The Ugly www.whorepresents.com
- 26. Choosing a name – The Ugly www.penisland.net
- 27. The Rudiments The right site
- 31. Grab the Attention A – I – D – A – Grab their ATTENTION Generate an INTEREST Build the DESIRE Promote the ACTION
- 32. Site Architecture Portraits Weddings Boudoir PR Commercial Home Page Intro Page
- 34. The Business Requirement Google Search – Printers Wiltshire, 3 options. Local Organic PPC
- 35. The Business Requirement - Printing
- 39. Improving Conversion – The Best Test Measure Feedback Test
- 44. Improving Conversion – Compelling Copy Above the fold
- 45. Improving Conversion - Where visitors click
- 46. Improving Conversion - Where visitors click
- 47. Improving Conversion – Ask Survey Existing Customers – offer incentive to complete Survey Site Visitors
- 48. Improving Conversion – Usability
- 49. Great conversion % - then let’s look building visitor numbers
- 51. The route to your website Search Email Networking Viral SMS Blogging Video Paid Search
- 53. Search Engine Optimisation (SEO) Understanding the words and phrases that potential customers will use when they are using a search engine to locate a service and ensuring that those words and phrases are built in to your Website in the places that the search engines look
- 54. Probably the greatest marketing opportunity known!
- 55. PPC Results
- 56. Email Marketing
- 62. Your Video Video Marketing
- 63. Social Networks Business Networks
- 68. Blogging – Where www.blogger.com www.wordpress.com
- 72. TWITTER
- 73. Twitter – some random Tweets
- 75. Andy Poulton Business Link M: 07966 547146 E: andy.poulton@businesslinksw.co.uk Thank You