A Guerrilla E-Marketing presentation for the Staple Hill Chamber of Trade in Bristol looking at Facebook, YouTube, LinkedIn, Twitter, FourSquare and Groupon

1. Web Marketing

3. “Old Hat”

4. Networking

5. Going Viral

6. Video Marketing

7. Blogging

8. Twitter

9. Apps

11. Web Marketing is a Marathon

12. This is a Sprint

13. World Wide Web – Reality Check Vast Market Opportunity

14. World Wide Web – Reality Check 6.9 Bn 1.7 Bn 47 m

15. World Wide Web – Reality Check Lots of money spent online

16. World Wide Web – Reality Check 2009 2010 £88 bn £118 bn £150 bn £200 bn

17. World Wide Web – Reality Check £ Bn Source IMRG

18. World Wide Web – Reality Check New ways of working & more things to do means people spend more and more time online

19. World Wide Web – Reality Check PC Laptop Netbook iPad / Tablets iPhone / Smart Phone WiFi 3G 4G

20. Old Hat – but still relevant

22. Get Found Search Engine Optimisation [SEO] Google Base

23. Get Found Search Engine Optimisation [SEO] 83% of web users use Search Engines 95% use Google 50% of users go beyond page 1 10% of users venture past page 2

24. Get Found Google Local www.google.com/places

25. Probably the greatest marketing opportunityknown!

26. Get Found Google Ads Google Adwords

27. Email Marketing

28. Why Email Marketing? It’s Effective

29. Why Email Marketing? It’s Not Expensive

31. Email Marketing – Measure by Measure

33. Networking2001 Web 1 dot zero Websites and email 1990 Bulletin Boards 1978

34. Time to First 50m Audience 38 Years 13 Years 4 Years 2 Years

35. Online Networks

37. Reach out to new audiences and markets

38. Better understanding of related markets

39. Relative low cost of entry

41. Average age distribution across social network sites 25% 19% 18% 15% 10% 9% 3% 18-24 0-17 25-34 35-44 45-54 55-64 65+ Data source: Google Ad Planner

42. Social Networks Social Media is the No. 1 online activity

43. Social Networks 2/3rds of the Global Internet population visit Social Networks

44. Social Networks 10% of all internet time is spent on Social Networks

45. Social Networks www.facebook.com

46. Facebook If Facebook was a country it would be 1/ China 2/ India 3/ Facebook 4/ USA 1.33 bn 1.15 bn 650 m 311 m

47. Facebook Adds 1/2musers every day

48. Facebook 5bn minutesspent on Facebook EVERY day

50. news stories

51. blog postsshared each week

52. Facebook Facebook now has a greatershare of theinternet than

54. Page – for businesses

55. Groups - for anyoneEach has unique benefits and negatives. Research to ensure you choose what’s best for you.

56. Facebook – Get Started – build profile

57. Facebook – Get Started – build page

58. Facebook – Get Started – Join In

60. Either Cost per Click or Cost per 1,000 impressions

61. Measurable

62. Controllable

63. Daily Budget

64. Scheduling

66. Join some groups

67. Start your own group

68. Contribute and add value

70. Linkedin – Networking for Professionals

71. Linkedin – Networking for Professionals 100 million registered professional users in more than 200 countries

72. Linkedin – Networking for Professionals More than 50%located outside of the USA

73. Linkedin – Networking for Professionals More than 1mcompanies have a Linkedin Company Page

74. Linkedin – Networking for Professionals Adds 1mnew members every 12 days

75. Linkedin – Networking for Professionals More than 2bnpeople searchesin 2010

76. Linkedin – Getting Started – build profile Personal Profile

77. Linkedin – Getting Started – build profile Company Profile

78. Linkedin – Getting Started – make contacts

79. Linkedin – Getting Started – find groups

80. Linkedin – Getting Started – Answers

82. Either Cost per Click or Cost per 1,000 impressions

83. Measurable

84. Controllable

85. Daily Budget

86. Scheduling

88. Viral Marketing – How & Why Get other people to do your marketing for you It’s free Give them something in return if possible

89. 20 400 20 x 20 400 x 20 8000 8000 x 20 160,000 3.2m 160,000 x 20 Viral Marketing – How & Why

90. Viral Marketing – How & Why The Thresher ‘Virus’

93. National TV news coverage

94. National Radio coverage

95. National Print news coverage

97. Video Marketing

98. Video Marketing 2ndmost searchedsite on theinternet

99. Video Marketing 2bnvideos watchedevery day

100. Video Marketing 24 hoursof new contentuploaded everyminute

101. Video Marketing Average personspends15 minuteson YouTube every day

102. Video Marketing 70% of YouTube activity takes place outside of the USA

103. Video Marketing YouTube clips now incorporated in Google Search results

106. Video Marketing Your Video

107. Video Marketing Team Pixie www.teampixie.co.uk

109. Look at the competition

110. Look for an angle

113. An informal way of communicating

114. Helps with the search engine position of your website

115. Opens your business to a wider audience

117. Blogging – Where www.blogger.com www.wordpress.com

118. TWITTER

119. Twitter

120. Twitter – Who 230m Businesses and Individuals International companiesCiscoIBMDell Informational ServicesNasaMarketing DonutStartup Donut Respected News ServicesBBCCNNDaily TelegraphBath Chronicle CelebritiesDemi MooreOprahStephen FryJonathan RossBritney Spears Small BusinessesWilliam Grant – FoxGrantWarren Cass – Business SceneLindsay Smith – Team PixieFiona Davies – Flame InteriorsAnthony Lloyd – Fallowfields HotelNeil Ryder – If OnlyBryony Thomas – Clear Thought Consulting

121. Twitter – Who

123. Easy way to keep in touch

124. A way to reach potentially large market

126. Twitter – How Write a short profile

127. Twitter – What to Tweet Anything

128. Apps

130. Great for “going viral”

131. Brand visibility every time someone uses their Mobile

132. Can cost as little as £5,000 to develop

134. Location Marketing www.foursquare.com

135. Location Marketing – www.foursquare.com How does it work? Check In using an App on your phone

136. Location Marketing – www.foursquare.com How does it work? Gain Badges / Points

138. Show your Mayoral Badge

140. Location Marketing – www.foursquare.com

141. Groupon

143. “Old Hat”

144. Networking

145. Going Viral

146. Video Marketing

147. Blogging

148. Twitter

149. Apps