Digital strategist shares banking industry lessons on social media engagement
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Andy Hadfield is a digital strategist at a bank in South Africa who shares his views on social media and new media in business. He discusses two projects he worked on at the bank - IdeaBounty, an experiment in crowdsourcing that achieved good results and PR, and an effort to engage customers in new ways on social media and "bank where no bank has banked before." Hadfield believes that corporate social media training is important but that results matter most for agencies pitching projects to corporations.
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Digital strategist shares banking industry lessons on social media engagement
- 1. Just one guy, on the Internet, in a social network, with a digital team (and in a corporate). ... his views on the business of new media (Andy Hadfield is a digital strategist at FNB South Africa. His business card says: The Internet & Social Media Guy)
- 2. The first thing Andy learned when working for a bank ... ... Having money available in the ATM is the most important thing at the end of the day...
- 3. The second thing Andy learned when working for a bank ... ... Say GoodBye to the Mac!
- 4. The third thing Andy learned when working for a bank ... ... Being a fly on the wall of the “social conversation” is nice. Talking back is better.
- 5. Two projects. ... And they’re all about adding value and talking back.
- 6. IdeaBounty ( www.ideabounty.com ) An experiment in crowdsourcing Excellent Results Excellent PR (Muti No. 5) But a far greater opportunity exists ... Who wouldn’t want to engage with people who are engaging your brand?
- 8. Trying to add value, when all around you are poking. Niche approach Adding value / Driving sales Talking to Customers Creating a touchpoint, not a service Why can’t we bank where no bank has banked before?
- 9. Trying to add value, when all around you are poking. But more importantly... Look to the future – the silos won’t last FaceBook = Corporate Social Training 101
- 11. Pitching to corporates? If you’re an agency – Watch those costs ... it’s not about experimentation anymore. It’s about results . And results only come if you’ve got the processes behind them www.andyhadfield.com
- 12. In conclusion ? I’m proud that we’re doing this internally. Agencies are great. They break the comfort zone . Knowledge transfer is better . www.andyhadfield.com #1 Start Now! #2 Listen Well #3 Talk Back
- 13. Questions? Hit me... Web: www.andyhadfield.com Twitter: www.twitter.com/followandyh LifeStream: life.andyhadfield.com What the hell is a lifestream anyway?