FutureWorld. Social Media Team Outputs

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Part of the FutureWorld Social Media Masterclass Series. What should a good social media team allow you to do? Practical measurements and fascinating examples from history...

Business News & Politics

The Social Imperative Social Media Team Outputs The Social Media MasterClass 2011

Embedding social media in your organisation is about being brave… Copyright 2011 All Rights Reserved

Firstly.Social Media doesn’t have an ROI problem. It has an integration problem. Copyright 2011 All Rights Reserved

Secondly.Who are these people?And can they write!? Copyright 2011 All Rights Reserved

Finally.What will a good social media team allow you to do? Copyright 2011 All Rights Reserved

Learn faster from the market and be able to respond much quicker Copyright 2011 All Rights Reserved

Help to transform marketing from marketing AT an audience to marketing WITH an audience. Copyright 2011 All Rights Reserved

Help reduce product design mistakes by leveraging co-creation strategies Copyright 2011 All Rights Reserved

Reduce product launch cost through collaboration with early adopters Copyright 2011 All Rights Reserved

Support supply chain management by recognisingand understanding near real time market trends Copyright 2011 All Rights Reserved

Navigatecomplex organisations and products - helping customers find the best solution Copyright 2011 All Rights Reserved

Guide and support the marketingdepartment. Copyright 2011 All Rights Reserved

Copyright 2011 All Rights Reserved

You need a teamThey must be good with dataThey must be plugged into all parts of the companyLike you have an FD, now you need an SMD. Copyright 2011 All Rights Reserved

And now you have the memo! Copyright 2011 All Rights Reserved

www.futureworld.co.za Andy Hadfield @andyhadfield andy@onebigwidget.com www.andyhadfield.com Images, sources and quotes credited in slides/slide notes where appropriate. All content Copyright FutureWorld, Andy Hadfield. All Rights Reserved.

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SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months

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FutureWorld. Social Media Team Outputs

1. The Social Imperative Social Media Team Outputs The Social Media MasterClass 2011

2. Embedding social media in your organisation is about being brave… Copyright 2011 All Rights Reserved

3.

4. Firstly.Social Media doesn’t have an ROI problem. It has an integration problem. Copyright 2011 All Rights Reserved

5. Secondly.Who are these people?And can they write!? Copyright 2011 All Rights Reserved

6. Finally.What will a good social media team allow you to do? Copyright 2011 All Rights Reserved

7. Learn faster from the market and be able to respond much quicker Copyright 2011 All Rights Reserved

8. Help to transform marketing from marketing AT an audience to marketing WITH an audience. Copyright 2011 All Rights Reserved

9. Help reduce product design mistakes by leveraging co-creation strategies Copyright 2011 All Rights Reserved

10. Reduce product launch cost through collaboration with early adopters Copyright 2011 All Rights Reserved

11. Support supply chain management by recognisingand understanding near real time market trends Copyright 2011 All Rights Reserved

12. Navigatecomplex organisations and products - helping customers find the best solution Copyright 2011 All Rights Reserved

13. Guide and support the marketingdepartment. Copyright 2011 All Rights Reserved

14. Copyright 2011 All Rights Reserved

15. You need a teamThey must be good with dataThey must be plugged into all parts of the companyLike you have an FD, now you need an SMD. Copyright 2011 All Rights Reserved

16. And now you have the memo! Copyright 2011 All Rights Reserved

17. www.futureworld.co.za Andy Hadfield @andyhadfield andy@onebigwidget.com www.andyhadfield.com Images, sources and quotes credited in slides/slide notes where appropriate. All content Copyright FutureWorld, Andy Hadfield. All Rights Reserved.

Editor's Notes

SM not for the marketing team but for the whole businessEg. ORM data into product development, store management etc
More than you thinkSociologists, anthropolists, people watching
How do you measure them… What should their KPI’s be?
Seventeen surveysSelling extra advertising based on new insightsCreating valuable partnerships (eg. MXIT/Nutrogena)
Surf logo at SeventeenGAP logo disasterWhy were people upset? It’s OUR brand – how dare you change it without consulting us
American car manufacturers – farmers ripping out seatsCo-designing products is scary – but it’s the way the world is moving…
Getting influencers and fans to market for youFashion bloggers Show Film First
Twitter knows the queues are long in your stores before you doExample: FNB selling World Cup Soccer tickets.They thought it was clever to get people into their branchesCouldn’t’ deal with the volume + systems fell overTwitter went crazy – as it does!FNB scanned Twitter to see which branches were getting the most complaints and implemented fun solutions – eg. Coke and donuts in the queue
Customers don’t have time to decode your complex organisation and productsSM allows you to ask questions of a brand in plain english – and hopefully get a plain english answer!Eg. Get SatisfactionEncourages more than complaintsMe too button – answer many problems at onceThe answers are always indexed and searchable – community can vote NB pieces of information to the top of the pileAllows customers to help each other!
Influencers vs Advocates vs Detractors